•	First Woman in Science and Technology<br />•	Entrepreneur of the year EMEA<br />•	Awarded by Blackberry for advancing wo...
Reading Room…<br />•180 staff in 4 countries<br />•European Gold marketing award winners<br />•Forrester rated – top digit...
Agenda<br /> The context of social media and the Internet<br />  Where we are now<br />  Looking to the future<br />
Welcome to the revolution<br />
The Cluetrain Manifesto<br />•A powerful global conversation has begun.<br />•Through the Internet, people are discovering...
So why is this channel so different?<br />•We are used to broadcast, this is narrowcast <br />•We are used to push, this i...
The current landscape<br />
United breaks guitars<br />•What do you do when an airline breaks your Taylor guitar?<br />•Ask for compensation<br />•Whe...
Million Dollar Memo<br /><ul><li>Follow up to best job in the world campaign
Tourism Queensland – view, like, share
Think Big QLD</li></li></ul><li>Queensland floods <br />•Real time news / storm updates<br />•Reconnecting people<br />•Co...
We are starting to understand<br />you can start a conversation,but youcan’tcontrol it<br />
Anahi<br />
Pants<br />Mr<br />Splashy<br />
5% - 70%<br />
Singapore elections<br />Prime Minister Lee HsienLoong described the impact of social mediaon the election results as:<br ...
Singapore elections<br />•Emergence of social media in a society in transition. <br />•“Democratization of all voices” – K...
Singapore Idol<br />
Social Media in Action<br />
Wikileaks<br />
Anonymous Hacktivists<br />
Egyptian uprising<br />“We use Facebook to schedule the protests,<br />Twitterto coordinate,<br />and YouTube to tell the ...
The future<br />
Personalisation<br />•Broadcast to narrowcast – Facebook advertising<br />
Geo Location<br />
Mobile<br />
The cloud<br />
Gamification<br />http://www.youtube.com/watch?v=yr-kKEylrJ8&feature=related<br />
A new generation of devices<br />“Everything has changed” <br />Apple<br />
Complexity<br />
Long live the Internet<br />The distinction between the two<br />The web is dead<br />
Augmented reality<br />Personalisation – minority report – http://bit.ly/cI0BNv<br />
CMS becomes GIMS<br />UX becomes UIX<br />Measurement becomes Value Analysis<br />And then<br />
Thank you<br />web: readingroomsingapore.com.sg<br />email: info@readingroomsingapore.com.sg<br />twitter: @ReadingRoomSG<...
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Digital Conversations - Margaret Manning - The Future of the Internet - Beyond Social Media

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Reading Room's CEO Margaret Manning's presentation on The Future of the Internet - Beyond Social Media, at Reading Room Singapore's Digital Conversations evening, June 2011.

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  • To predict the future you have to understand the context of the present
  • What we know is happening
  • In London. Boris the Mayor has committed to making all London data available to the public.This has meant tube map apps are being developed showing real time information of where any tube train on the network at any time on your handheld device.The same is true of the Boris Bike Scheme. You can find out before you head off whether there is a bike available and a parking space is available at the other end. All in real time.Attached image &quot;iPad Metro Line&quot; is the Singapore version of the App.  Attached image &quot;iPad Metro Line 2&quot; is how it looks on the iPad. ie, its compatible but looks like the iPhone on an iMap.You can find out the stations on a map, and the time of the first and last train from each station. And that&apos;s it.Another thing you could ask is &quot;Does anybody know if all those parking space numbers everywhere is available in real time on a smartphone so you could know where to head before you got there&quot;
  • Over the last 2 years the mobile app store revolution has exploded from nothing to a $6.6 Bn USD industry in 2010,
  • COMPLEXITY
  • Learning to engage with your audience groups
  • Lost in translation Brand: Parker PenSlogan: ‘It won&apos;t leak in your pocket and embarrass you.’Slogan in Spanish: ‘It won&apos;t leak in your pocket and make you pregnant’Last week at a presentation a lawyer presented himself as the expert on Spanish employment law. Apparently he is being deluged by Spanish speaking followers on Linkedin and Twitter. We were asked how to manage Linked In profiles for an international audience. Answer god knows? Fortunately there is a tool for translating tweets.
  • Different ages, cutures, regions, localities
  • Digital Conversations - Margaret Manning - The Future of the Internet - Beyond Social Media

    1. 1.
    2. 2.
    3. 3. • First Woman in Science and Technology<br />• Entrepreneur of the year EMEA<br />• Awarded by Blackberry for advancing women in technology<br />
    4. 4. Reading Room…<br />•180 staff in 4 countries<br />•European Gold marketing award winners<br />•Forrester rated – top digital branding<br />•Marketing – marketing directors favourite digital agency<br />
    5. 5.
    6. 6.
    7. 7. Agenda<br /> The context of social media and the Internet<br /> Where we are now<br /> Looking to the future<br />
    8. 8. Welcome to the revolution<br />
    9. 9. The Cluetrain Manifesto<br />•A powerful global conversation has begun.<br />•Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter -and getting smarter faster than most companies.<br />•The original browser<br />
    10. 10. So why is this channel so different?<br />•We are used to broadcast, this is narrowcast <br />•We are used to push, this is pull<br />•This is not controlled by big businesses – it’s controlled by users<br />
    11. 11. The current landscape<br />
    12. 12. United breaks guitars<br />•What do you do when an airline breaks your Taylor guitar?<br />•Ask for compensation<br />•When that fails – write a best selling song and release it on YouTube<br />•Cost in lost business to United Airlines estimated to be $180 million<br />http://www.screentweet.com/0LrjGFg<br />
    13. 13. Million Dollar Memo<br /><ul><li>Follow up to best job in the world campaign
    14. 14. Tourism Queensland – view, like, share
    15. 15. Think Big QLD</li></li></ul><li>Queensland floods <br />•Real time news / storm updates<br />•Reconnecting people<br />•Community support – volunteering, food, accommodation, clothing, fundraising<br />•Queensland Police Service<br />•165,000 Facebook fans<br />•11,000 Twitter followers<br />
    16. 16. We are starting to understand<br />you can start a conversation,but youcan’tcontrol it<br />
    17. 17.
    18. 18.
    19. 19. Anahi<br />
    20. 20. Pants<br />Mr<br />Splashy<br />
    21. 21. 5% - 70%<br />
    22. 22.
    23. 23.
    24. 24.
    25. 25. Singapore elections<br />Prime Minister Lee HsienLoong described the impact of social mediaon the election results as:<br />“A distinct shift in our political landscape”<br />
    26. 26. Singapore elections<br />•Emergence of social media in a society in transition. <br />•“Democratization of all voices” – Kelly Choo, Brandtology<br />•Nicole Seah – iconic name of elections<br />•Most searched name / word on Yahoo Singapore search engine during the elections. <br />•Receiving 97,000 “likes” on Facebook<br />
    27. 27. Singapore Idol<br />
    28. 28. Social Media in Action<br />
    29. 29. Wikileaks<br />
    30. 30. Anonymous Hacktivists<br />
    31. 31. Egyptian uprising<br />“We use Facebook to schedule the protests,<br />Twitterto coordinate,<br />and YouTube to tell the world.“ Cairo activist<br />
    32. 32. The future<br />
    33. 33. Personalisation<br />•Broadcast to narrowcast – Facebook advertising<br />
    34. 34. Geo Location<br />
    35. 35. Mobile<br />
    36. 36. The cloud<br />
    37. 37. Gamification<br />http://www.youtube.com/watch?v=yr-kKEylrJ8&feature=related<br />
    38. 38. A new generation of devices<br />“Everything has changed” <br />Apple<br />
    39. 39. Complexity<br />
    40. 40.
    41. 41.
    42. 42.
    43. 43. Long live the Internet<br />The distinction between the two<br />The web is dead<br />
    44. 44. Augmented reality<br />Personalisation – minority report – http://bit.ly/cI0BNv<br />
    45. 45. CMS becomes GIMS<br />UX becomes UIX<br />Measurement becomes Value Analysis<br />And then<br />
    46. 46. Thank you<br />web: readingroomsingapore.com.sg<br />email: info@readingroomsingapore.com.sg<br />twitter: @ReadingRoomSG<br />tel: +65 3106 2050<br />Reading Room Pte. Ltd.<br />29A-30A Duxton Hill<br />Singapore 089494<br />
    47. 47. Living it<br />
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