Story of how Reach Accountant made 100 customers

1,966 views
1,771 views

Published on

This is the story of how we made 100 customers

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,966
On SlideShare
0
From Embeds
0
Number of Embeds
55
Actions
Shares
0
Downloads
35
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Story of how Reach Accountant made 100 customers

  1. 1. Introducing<br />Reach Accountant<br />Accounting Software with Expert Accountants<br />
  2. 2. Where it all started?<br />THE NEED: After the advent of VAT/ST, SME’s had to finish accounts every month.<br />THE PAIN: A plain accounting software didn’t help. The needed the backing of an Expert Accountant<br />THE MARKET: It looks like there is a whole 20 Lakh SME’s facing the same pain<br />
  3. 3. Who all got together?<br />THE FOUNDER: Robin , a Chartered Accountant bitten by the entrepreneurship bug<br />THE TEAM: Balaji was willing to find customers, Puhal was willing to code and Praveen was ready to give support.<br />THE ADVISORS: Morpheus Venture Partners, The three musketeers who vowed to be the ray of light through the valley of death.<br />
  4. 4. This is what they did …<br />Customer: Raises Invoices and does other Basic Stuffs<br />Our Accountant: Finishes your Account and Files Tax Returns<br />Reach Accountant: Maintains Accounts and Stores Records<br />Client’s CA: Views Reports, Authenticates and completes Audit<br />Customer: Views Profitability and OutstandingReports<br />
  5. 5. They created a product which…<br />
  6. 6. And sold to…<br />A targeted market of<br />START-UP’s: : Businesses who just got started and had no accounting system whatsoever.<br />SMALL BUSINESSES: Businesses which used the services of a Part-time Accountant or Local C.A’s<br />OTHER BUSINESSES: Professionals, Service Providers and Online Businesses<br />
  7. 7. Sold through…<br />
  8. 8. And discovered that…<br />
  9. 9. They also discovered that…<br />It’s a Painful Problem with a Very Large Market<br />Key Statistics<br />No. of SMB’s: 3.5 Crores (Googled)<br />Growing at: Brisk Pace<br />Filing e-returns: 18.5 Lks (ITD Website)<br />Unit Spend: 50 – 300K p.a<br />Top Cities: Mumbai,<br /> Bangalore, <br />Delhi, Chennai,<br />Ahemadabad<br />
  10. 10. In the first 9 months of operation<br />They managed…<br />30 Lakhs Annual Revenues<br />100 customers<br />15 employees<br />Cash Profitable<br />A semi-automatic accounting software<br />
  11. 11. An also some<br />Valuable Customer Feedback<br />
  12. 12. In the next 12 months..<br />They plan to get …<br />300 Lakhs Annual Revenues<br />500 customers<br />25 employees<br />10x Profits<br />A fully-automatic accounting software<br />
  13. 13. And some<br />Really Happy Customers<br />
  14. 14. If you run a small business and want to free yourself from Accounting<br />Can we discuss over a cup of coffee?<br />I’m reachable at +919841225544<br />

×