Story of how Reach Accountant made 100 customers
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Story of how Reach Accountant made 100 customers

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This is the story of how we made 100 customers

This is the story of how we made 100 customers

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  • 1. Introducing
    Reach Accountant
    Accounting Software with Expert Accountants
  • 2. Where it all started?
    THE NEED: After the advent of VAT/ST, SME’s had to finish accounts every month.
    THE PAIN: A plain accounting software didn’t help. The needed the backing of an Expert Accountant
    THE MARKET: It looks like there is a whole 20 Lakh SME’s facing the same pain
  • 3. Who all got together?
    THE FOUNDER: Robin , a Chartered Accountant bitten by the entrepreneurship bug
    THE TEAM: Balaji was willing to find customers, Puhal was willing to code and Praveen was ready to give support.
    THE ADVISORS: Morpheus Venture Partners, The three musketeers who vowed to be the ray of light through the valley of death.
  • 4. This is what they did …
    Customer: Raises Invoices and does other Basic Stuffs
    Our Accountant: Finishes your Account and Files Tax Returns
    Reach Accountant: Maintains Accounts and Stores Records
    Client’s CA: Views Reports, Authenticates and completes Audit
    Customer: Views Profitability and OutstandingReports
  • 5. They created a product which…
  • 6. And sold to…
    A targeted market of
    START-UP’s: : Businesses who just got started and had no accounting system whatsoever.
    SMALL BUSINESSES: Businesses which used the services of a Part-time Accountant or Local C.A’s
    OTHER BUSINESSES: Professionals, Service Providers and Online Businesses
  • 7. Sold through…
  • 8. And discovered that…
  • 9. They also discovered that…
    It’s a Painful Problem with a Very Large Market
    Key Statistics
    No. of SMB’s: 3.5 Crores (Googled)
    Growing at: Brisk Pace
    Filing e-returns: 18.5 Lks (ITD Website)
    Unit Spend: 50 – 300K p.a
    Top Cities: Mumbai,
    Bangalore,
    Delhi, Chennai,
    Ahemadabad
  • 10. In the first 9 months of operation
    They managed…
    30 Lakhs Annual Revenues
    100 customers
    15 employees
    Cash Profitable
    A semi-automatic accounting software
  • 11. An also some
    Valuable Customer Feedback
  • 12. In the next 12 months..
    They plan to get …
    300 Lakhs Annual Revenues
    500 customers
    25 employees
    10x Profits
    A fully-automatic accounting software
  • 13. And some
    Really Happy Customers
  • 14. If you run a small business and want to free yourself from Accounting
    Can we discuss over a cup of coffee?
    I’m reachable at +919841225544