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Lead Management
Best Practices Checklist
POWERFUL
Imagine…
	
  
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Think of all the things you could do b...
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Think of all the things you could do b...
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Do More of Whatever Makes You Happy
Th...
How?
	
  
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Online marketing is a great way to get...
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Online marketing is a great way to get...
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Online marketing is a great way to get...
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Online marketing is a great way to get...
Lead
Management
	
  
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Lead management is everything you do a...
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Lead management is everything you do a...
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Lead management is everything you do a...
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Lead management is everything you do a...
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Lead management is everything you do a...
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
To get started with a smart lead manag...
Build Your
Contact List1
STEP
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Collecting the name, phone number, and...
Track the
Marketing
Source2
STEP
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Leads can come from many places, such ...
Respond to
Calls &
Emails ASAP3
STEP
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Sometimes it’s not possible to answer ...
Nurture
Long-Term
Leads4
STEP
© 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
Lead nurturing is one of the key eleme...
Build a Contact List1.
Final Checklist
2.
3.
4.
Track Marketing Source
Respond ASAP
Nurture Leads
Get Started Now!
We’ve made lead management simple. How? Check
out our free ebook to learn how ReachEdge, our total
digita...
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Powerful Lead Management: Best Practices Checklist

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Does your small business convert all the customers it can from website visits, calls, and emails? By having a great lead management process in place, you can help it do just that. Learn the four basics of powerful lead management in this presentation, and don't miss the free ebook at the end to learn how ReachLocal can help you do it all.

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Transcript of "Powerful Lead Management: Best Practices Checklist "

  1. 1. Lead Management Best Practices Checklist POWERFUL
  2. 2. Imagine…  
  3. 3. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. Think of all the things you could do by getting more customers and growing your business. You could … Hire More People GKR   Office Manager Anywhere, USA – May 2, 2014 ! Golden Kitchen Remodeling! Similar!
  4. 4. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. Think of all the things you could do by getting more customers and growing your business. You could … Open a New Location YOGA A Yoga Studio Opening Soon
  5. 5. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. Do More of Whatever Makes You Happy Think of all the things you could do by getting more customers and growing your business. You could …
  6. 6. How?  
  7. 7. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. Online marketing is a great way to get more website visits.  
  8. 8. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. Online marketing is a great way to get more website visits. Having an awesome* website gets you more calls, emails, and Web form submissions.  
  9. 9. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. Online marketing is a great way to get more website visits. Having an awesome* website gets you more calls, emails, and Web form submissions. What you do with those contacts next can make the difference between a prospect and a customer.  
  10. 10. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. Online marketing is a great way to get more website visits. Having an awesome* website gets you more calls, emails, and Web form submissions. What you do with those contacts next can make the difference between a prospect and a customer.   *Awesome = Easy-to-find information, clear methods of contact, strong calls to action  
  11. 11. Lead Management  
  12. 12. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. Lead management is everything you do after getting a contact that helps you turn them from prospects to paying customers.
  13. 13. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. Lead management is everything you do after getting a contact that helps you turn them from prospects to paying customers. It’s what helps you grow your business, so you can do more of this
  14. 14. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. Lead management is everything you do after getting a contact that helps you turn them from prospects to paying customers. It’s what helps you grow your business, so you can do more of this and this
  15. 15. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. Lead management is everything you do after getting a contact that helps you turn them from prospects to paying customers. It’s what helps you grow your business, so you can do more of this and this and this
  16. 16. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. Lead management is everything you do after getting a contact that helps you turn them from prospects to paying customers. (Especially this!)   It’s what helps you grow your business, so you can do more of this and this and this
  17. 17. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. To get started with a smart lead management program, follow these four simple steps.
  18. 18. Build Your Contact List1 STEP
  19. 19. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. Collecting the name, phone number, and email address of every potential customer who contacts your business is an excellent way to ensure that you have all the info you need to contact prospects. Plus, by storing information in an online database, you can share lists with your staff and easily update information to help you follow up with leads. Living in the past
  20. 20. Track the Marketing Source2 STEP
  21. 21. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. Leads can come from many places, such as radio, search engine results, social, etc. Whichever method gets you leads, tracking where they came from can help you understand which marketing strategies are working, and which ones aren’t. Call tracking, unique tracking links, and fully automated tracking systems are a few of the ways to get this done.
  22. 22. Respond to Calls & Emails ASAP3 STEP
  23. 23. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. Sometimes it’s not possible to answer every single call. Those missed calls may turn into voicemails or emails, and it’s key to your business that you follow up with them ASAP. Why? By contacting these prospects quickly, you can provide the information they are looking for before they get it from your competitors. And if that’s not reason enough, consider this: consumers often choose the business that contacts them back the fastest.
  24. 24. Nurture Long-Term Leads4 STEP
  25. 25. © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. Lead nurturing is one of the key elements of lead management. It’s where you stay top of mind with contacts turned leads who may not be ready to buy right now. Following up with these leads can help you stay top of mind for when they are ready to purchase. A lead nurturing email program is a great way to accomplish this. Consider emails that include special offers, helpful information, or happy customer testimonials.
  26. 26. Build a Contact List1. Final Checklist 2. 3. 4. Track Marketing Source Respond ASAP Nurture Leads
  27. 27. Get Started Now! We’ve made lead management simple. How? Check out our free ebook to learn how ReachEdge, our total digital marketing platform, can help you get it right. DOWNLOAD EBOOK © 2014 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.
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