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Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey (Sept 2012) on 5 Ways to Win in Local
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Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey (Sept 2012) on 5 Ways to Win in Local

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Nathan Hanks, President of ReachLocal, gave the opening keynote address at the BIA/Kelsey Conference, SMB Digital, in Chicago (Sept. 2012). He spoke on 5 key principles to be successful in serving ...

Nathan Hanks, President of ReachLocal, gave the opening keynote address at the BIA/Kelsey Conference, SMB Digital, in Chicago (Sept. 2012). He spoke on 5 key principles to be successful in serving local businesses.

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Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey (Sept 2012) on 5 Ways to Win in Local Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey (Sept 2012) on 5 Ways to Win in Local Presentation Transcript

  • 1 Trillion views
  • 5 Ways to Win 1 Trillion viewsin LocalNathan HanksPresident & Co-FounderTweet this Talk @natehanks #SMBDigital
  • TO KNOW YOURCUSTOMERS YOU HAVETO LIVE AMONG THEM
  • GET READY FOR O2O
  • I booked acar for today
  • I reserved atable for tonight
  • I booked aphysical fornext week
  • What are youdoing aboutthe shift?
  • PROVE ROI or DIE
  • SEO Search Reputation Nurturing DirectoriesPayment Display Loyalty EmailWebsites Scheduling Social
  • SEO Search Reputation Nurturing DirectoriesPayment Display LoyaltyBE MORE THAN APOINT SOLUTION EmailWebsites Scheduling Social
  • LARGE MID-SIZED SMALLENTERPRISE ENTERPRISE BUSINESS ?
  • +41
  • PROVE YOU ARE+41CLIENT FIRST
  • +87How likely are you to recommendto a friend or colleague? +72Not ExtremelyLikely Likely -111 2 3 4 5 6 7 8 9 10 DETRACTORS PASSIVES PROMOTERS -29
  • 1. Do you live among your customers?2. How will O2O impact your business?3. How do you prove ROI to your clients?4. Are you more than a point solution?5. Are you really client first?
  • 1 Trillion viewsThank YouNathan HanksPresident & Co-FounderConnect with Me @natehanks Nathan Hanks