1 Trillion views
5 Ways to Win                1 Trillion viewsin LocalNathan HanksPresident & Co-FounderTweet this Talk    @natehanks #SMBD...
TO KNOW YOURCUSTOMERS YOU HAVETO LIVE AMONG THEM
GET READY FOR O2O
I booked acar for today
I reserved atable for tonight
I booked aphysical fornext week
What are youdoing aboutthe shift?
PROVE ROI or DIE
SEO      Search             Reputation                                                 Nurturing              DirectoriesP...
SEO      Search             Reputation                                                 Nurturing              DirectoriesP...
LARGE       MID-SIZED    SMALLENTERPRISE   ENTERPRISE   BUSINESS                           ?
+41
PROVE YOU ARE+41CLIENT FIRST
+87How likely are you to recommendto a friend or colleague?                                                           +72N...
1. Do you live among your   customers?2. How will O2O impact   your business?3. How do you prove ROI to   your clients?4. ...
1 Trillion viewsThank YouNathan HanksPresident & Co-FounderConnect with Me   @natehanks            Nathan Hanks
Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey (Sept 2012) on 5 Ways to Win in Local
Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey (Sept 2012) on 5 Ways to Win in Local
Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey (Sept 2012) on 5 Ways to Win in Local
Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey (Sept 2012) on 5 Ways to Win in Local
Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey (Sept 2012) on 5 Ways to Win in Local
Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey (Sept 2012) on 5 Ways to Win in Local
Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey (Sept 2012) on 5 Ways to Win in Local
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Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey (Sept 2012) on 5 Ways to Win in Local

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Nathan Hanks, President of ReachLocal, gave the opening keynote address at the BIA/Kelsey Conference, SMB Digital, in Chicago (Sept. 2012). He spoke on 5 key principles to be successful in serving local businesses.

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  • Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey (Sept 2012) on 5 Ways to Win in Local

    1. 1. 1 Trillion views
    2. 2. 5 Ways to Win 1 Trillion viewsin LocalNathan HanksPresident & Co-FounderTweet this Talk @natehanks #SMBDigital
    3. 3. TO KNOW YOURCUSTOMERS YOU HAVETO LIVE AMONG THEM
    4. 4. GET READY FOR O2O
    5. 5. I booked acar for today
    6. 6. I reserved atable for tonight
    7. 7. I booked aphysical fornext week
    8. 8. What are youdoing aboutthe shift?
    9. 9. PROVE ROI or DIE
    10. 10. SEO Search Reputation Nurturing DirectoriesPayment Display Loyalty EmailWebsites Scheduling Social
    11. 11. SEO Search Reputation Nurturing DirectoriesPayment Display LoyaltyBE MORE THAN APOINT SOLUTION EmailWebsites Scheduling Social
    12. 12. LARGE MID-SIZED SMALLENTERPRISE ENTERPRISE BUSINESS ?
    13. 13. +41
    14. 14. PROVE YOU ARE+41CLIENT FIRST
    15. 15. +87How likely are you to recommendto a friend or colleague? +72Not ExtremelyLikely Likely -111 2 3 4 5 6 7 8 9 10 DETRACTORS PASSIVES PROMOTERS -29
    16. 16. 1. Do you live among your customers?2. How will O2O impact your business?3. How do you prove ROI to your clients?4. Are you more than a point solution?5. Are you really client first?
    17. 17. 1 Trillion viewsThank YouNathan HanksPresident & Co-FounderConnect with Me @natehanks Nathan Hanks

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