Nathan Hanks, President of ReachLocal, Opening Keynote Address at BIA/Kelsey (Sept 2012) on 5 Ways to Win in Local

  • 2,425 views
Uploaded on

Nathan Hanks, President of ReachLocal, gave the opening keynote address at the BIA/Kelsey Conference, SMB Digital, in Chicago (Sept. 2012). He spoke on 5 key principles to be successful in serving …

Nathan Hanks, President of ReachLocal, gave the opening keynote address at the BIA/Kelsey Conference, SMB Digital, in Chicago (Sept. 2012). He spoke on 5 key principles to be successful in serving local businesses.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,425
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  •  
  •  
  •  
  •  
  •  
  •  

Transcript

  • 1. 1 Trillion views
  • 2. 5 Ways to Win 1 Trillion viewsin LocalNathan HanksPresident & Co-FounderTweet this Talk @natehanks #SMBDigital
  • 3. TO KNOW YOURCUSTOMERS YOU HAVETO LIVE AMONG THEM
  • 4. GET READY FOR O2O
  • 5. I booked acar for today
  • 6. I reserved atable for tonight
  • 7. I booked aphysical fornext week
  • 8. What are youdoing aboutthe shift?
  • 9. PROVE ROI or DIE
  • 10. SEO Search Reputation Nurturing DirectoriesPayment Display Loyalty EmailWebsites Scheduling Social
  • 11. SEO Search Reputation Nurturing DirectoriesPayment Display LoyaltyBE MORE THAN APOINT SOLUTION EmailWebsites Scheduling Social
  • 12. LARGE MID-SIZED SMALLENTERPRISE ENTERPRISE BUSINESS ?
  • 13. +41
  • 14. PROVE YOU ARE+41CLIENT FIRST
  • 15. +87How likely are you to recommendto a friend or colleague? +72Not ExtremelyLikely Likely -111 2 3 4 5 6 7 8 9 10 DETRACTORS PASSIVES PROMOTERS -29
  • 16. 1. Do you live among your customers?2. How will O2O impact your business?3. How do you prove ROI to your clients?4. Are you more than a point solution?5. Are you really client first?
  • 17. 1 Trillion viewsThank YouNathan HanksPresident & Co-FounderConnect with Me @natehanks Nathan Hanks