Nathan Hanks January 2011
 
 
 
 
 
 
 
 
 
 
 
 
http://searchengineland.com/looking-ahead-whats-next-in-the-evolution-of-local-search-59766 http://searchengineland.com/an...
<ul><ul><ul><li>http://blog.reachlocal.com </li></ul></ul></ul><ul><ul><ul><li>http://blog.getreachcast.com </li></ul></ul...
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Google 2011: Impacts on Local Internet Marketing

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Google made some significant changes to their local online marketing strategy in 2010 and this presentation outlines recent changes and impacts on local businesses

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  • Internet marketing is part science and part art, but the results are pure math. Your business pays real money to engage in internet and offline marketing efforts and you are expecting new customers that pay you real money as a result. The entire marketing process needs to be measured, tracked and periodically studied. This is the only way to make adjustments to your marketing plan in order to make as cost effective as possible..http://www.theredspark.com/website-design/
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  • Great analysis on how Google are fighting for its search domination - an education in strategy evolution.
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  • Great! Thanks!
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  • Great Video,like the mobile part explanation,mobile advertising at this early time significantly more affordable than the rest popular online advertising. At the same tome mobile web taking over from the
    “so yesterday” original web on desktop and laptop. Thank you for this great information's.
    Like the way you brake it down for easy to follow step-by-step presentation.
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  • Good info. Great for clients to understand. Thanks!
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Transcript of "Google 2011: Impacts on Local Internet Marketing"

  1. 1. Nathan Hanks January 2011
  2. 14. http://searchengineland.com/looking-ahead-whats-next-in-the-evolution-of-local-search-59766 http://searchengineland.com/anatomy-optimization-of-a-local-business-profile-12943 http://www.davidmihm.com/local-search-ranking-factors.shtml http://blog.getreachcast.com/42572/2011/01/04/search-gets-social:-google-using-social-data-in-ranking-.html http://blog.getreachcast.com/28712/2010/11/30/4-compelling-reasons-every-smb-should-claim-their-local-listings.html http://blog.getreachcast.com/32274/2010/12/08/keeping-up-with-google-part-1:-the-rapidly-changing-world-of-search-discovery-for-small-businesses.html http://blog.getreachcast.com/33264/2010/12/10/keeping-up-with-google-part-two:-4-critical-things-small-businesses-should-do-to-keep-up-with-the-changes.html
  3. 15. <ul><ul><ul><li>http://blog.reachlocal.com </li></ul></ul></ul><ul><ul><ul><li>http://blog.getreachcast.com </li></ul></ul></ul><ul><ul><ul><li>http://twitter.com/#!/ReachLocal </li></ul></ul></ul><ul><ul><ul><li>http://www.facebook.com/ReachLocal </li></ul></ul></ul><ul><ul><ul><li>http://youtube.com/ReachLocal </li></ul></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul>

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