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Google 2011: Impacts on Local Internet Marketing

by ReachLocal

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Google made some significant changes to their local online marketing strategy in 2010 and this presentation outlines recent changes and impacts on local businesses

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Google 2011: Impacts on Local Internet Marketing Webinar Transcript

Nathan Hanks January 2011

http://searchengineland.com/looking-ahead-whats-next-in-the-evolution-of-local-search-59766 http://searchengineland.com/anatomy-optimization-of-a-local-business-profile-12943 http://www.davidmihm.com/local-search-ranking-factors.shtml http://blog.getreachcast.com/42572/2011/01/04/search-gets-social:-google-using-social-data-in-ranking-.html http://blog.getreachcast.com/28712/2010/11/30/4-compelling-reasons-every-smb-should-claim-their-local-listings.html http://blog.getreachcast.com/32274/2010/12/08/keeping-up-with-google-part-1:-the-rapidly-changing-world-of-search-discovery-for-small-businesses.html http://blog.getreachcast.com/33264/2010/12/10/keeping-up-with-google-part-two:-4-critical-things-small-businesses-should-do-to-keep-up-with-the-changes.html

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mrkjohnson28 Internet marketing is part science and part art, but the results are pure math. Your business pays real money to engage in internet and offline marketing efforts and you are expecting new customers that pay you real money as a result. The entire marketing process needs to be measured, tracked and periodically studied. This is the only way to make adjustments to your marketing plan in order to make as cost effective as possible..http://www.theredspark.com/website-design/ 9 months ago

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Alexander Hedlund, Management Consultant, Line manager, Manager for hire at Value Innovation Consulting Great analysis on how Google are fighting for its search domination - an education in strategy evolution. 1 year ago

Ivanela Popova, Marketing at Onduline Bulgaria Great! Thanks! 2 years ago

online at online Great Video,like the mobile part explanation,mobile advertising at this early time significantly more affordable than the rest popular online advertising. At the same tome mobile web taking over from the
“so yesterday” original web on desktop and laptop. Thank you for this great information's.
Like the way you brake it down for easy to follow step-by-step presentation. 2 years ago

Woody Hertzog Good info. Great for clients to understand. Thanks! 2 years ago

ISHIYAMA Joe Planning Office at ISHIYAMA Joe Planning Office Great information. Thank you! from Tokyo. 2 years ago

Jennifer Kovacs, Vice president at opt2web Great video, we really look forward to these new developments and educating our clients. We’ve shared in some amazing success stories with Opt2Web and Reach Local clients. Can’t wait for another amazing year with online growth!

- Opt2Web, Web Design and Development Company www.opt2web.com 2 years ago

Kirk Wright Great insight! Small & Medium size business owners take note, 1/2 an hour is all it takes to bring clarity to the art of successful web marketing. 2 years ago

Robert Lindsey, Internet Marketing Consultant at ReachLocal Great Information! Thank YOU! 2 years ago

ReachLocal at ReachLocal Note: We recorded this presentation on January 26th and as we predicted, Google has launched Google Offers on January 28th. 2 years ago