Social media for harm reduction: Bendigo 2012
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Social media for harm reduction: Bendigo 2012



The value of social media for regional AOD workers, presented at the Loddon-Mallee AOD Service Provider's Network (Nov 2012)

The value of social media for regional AOD workers, presented at the Loddon-Mallee AOD Service Provider's Network (Nov 2012)



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  • Formal learning is important to our workforce but a harm reduction worker it does not make.   Here’s why:   Work in the Alcohol and other Drugs sector occurs in a context of continuous change. New drugs and trends emerge, treatments are discovered or refined and we are continuously reviewing and revising our knowledge base.  We need to stay abreast with this onslaught of knowledge in order to remain relevant to our clients, but here is the catch: Our professional body of knowledge is only ever going to get larger, not smaller.   If you think about learning in our sector it most often occurs; both formally – education and training and informally   on the job Our teachers are often our colleagues and our clients It occurs as we need it.   This is informal which is a part of life long learning   SM and social networks can increase the efficiency of this learning as instead of sharing our knowledge with just one or two people in our teams we are sharing it with our whole network.   It may also somewhat relieve demand for formal learning , decreasing costs.
  • Dissemination – The transmission of information in our sector from discovery to the coalface is poor   This is partly due to lack of access to journals and conferences Partly due to the way that researchers communicate (they communicate for other researchers) Proper usage of Web 2.0 can address some of these issues     Extend Reach Web 2.0 can also be utilised to reach drug using populations even ones that are sometimes difficult to to reach by researcher   According to a study conducted by Australian researchers in 2010 using the internet to conduct research offers many advantages including rapid deployment, cheap, addresses barriers of geography and can reach hard to access cohorts   Tool for reaching research populations – Monica’s work on monitoring drug trends

Social media for harm reduction: Bendigo 2012 Social media for harm reduction: Bendigo 2012 Presentation Transcript

  • Social Media andHarm ReductionThe imperative for Web 2.0 enabledharm reduction servicesPresenter: Ray Stephens @regenuc
  • It’s notaboutthe tools
  • It’s about a way of thinking
  • This is notSocialMedia
  • This is Social Media
  • Meeting people wherethey are atSource: Tomas Baekdal
  • ReGen and SocialMedia
  • Social Media survey
  • Advocacy • Global & local • Co-ordinated but not centralised • ‘Old media’ access • Stonetree • Methadone
  • Campaigns
  • Campaigns Hello Sunday Morning Queer as Folk Dreams Up in Smoke
  • Learning• Shared• Timely• Cheap• Motivated
  • Research• Dissemination• Extend reach• Monitor trends• APSAD
  • Service Delivery • Privacy • Closed groups • Peer support • Providing Information
  • Challenges• Culture • Productivity • Reputation • Control• Practice
  • Who to post
  • CulturalStrategies
  • 8 things you can do 1. Meet people where they are at 2. Make your website a meeting place 3. Work with others 4. Reward participation 5. Crowd source 6. Speak ‘with’, rather than talk ‘at’ 7. Measure and review 8. Be transparent
  • Resources Everything you need to know: Good to follow: Social Media Examiner Nonprofit Tech 2.0 (nonprofitorgs) Beths Blog The Nonprofit Facebook Guy Hubspot Marketing Resources