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Leveraging Social Networks For Job Search Fair 2010
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Leveraging Social Networks For Job Search Fair 2010


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  • 1. Leveraging Social Networks for Global Job Opportunities Renate Donnovan, MA. CEC. CHt LinkedIn address: natedonnovan Created for the Global Job Fair, 2010. Nigeria. ©2010 Donnovan
  • 2. Agenda  Introduction  Video on the Social Media Revolution  Digital Identity  (Brief) Over of Networking  Job Search Strategies  Examples
  • 3. Social Media Revolution 2  Youtube Video  Fm-Ng&feature=related  For more videos on Social Media go to and search. There are hundreds.
  • 4. Important Points from the Video  80% of companies use social media  95% use LinkedIn to job search  83% of companies have a Facebook page  Some companies hire staff specifically to monitor the social media sites of their staff
  • 5. 60% of companies “Google” potential candidates  If they don’t like what they find—you DON’T get an interview (or the sale)!
  • 6. Digital Identity University of Reading (UK) defines ‘Digital Identity’ as:  “the persona an individual presents across all the digital communities in which he or she is represented.”  It’s who you are online.  DI has two parts:  What you say/do online (you can control)  What others say about you (no control)
  • 7. Why is DI Important? Because social media has:  changed the way we think about privacy  Become an important part of job searching and building a business in North America  Employers and potential customers “Google” candidates and monitor social media sites  What you do online remains there forever  They are becoming a primary recruitment and job search tool  Social media and help or hurt your life, career, relationships, etc.  Changes in Law have not kept up with changes in technology  They are here to stay (in some form)! Within the next few years they will be an expectation
  • 8. Networking What is it?  Meeting and connecting with others for mutual exchange and support  Building a web of referrals, suppliers and customers  Used to find a job or build a business
  • 9. Networking – Why is it Important?  As a culture (in North America) we have moved from “selling” to “networking”.  People do business with (and hire) people they:  Know  Like  Trust  Who deliver on promises  Networking is one way to develop “know” and “like”.
  • 10. Networking – How do You do it?  Historically- in person (cold calls or conversations)  Today-combination of social media and in person
  • 11. DI is now Part of Networking-in person and online  Employers and customers are looking for consistency between who you are in- person and what you do online  We are often guilty or successful by association—what YOU do reflects on the company.
  • 12. Job Searching  Only approximately 10% of jobs are posted in the newspaper  Need to find the hidden job market  Companies and businesses tend to hire from their networks first
  • 13. Job (Business) Search Strategies In Canada  Networking (in-person and online)  Create a positive Digital Identity  Create a power Personal Branding  Informational Interviews  Recruitment companies (most of them use social networks)  Submitting your Resume (usually electronically)
  • 14. Social Media as a Job Search Tool  Join online forums and participate regularly  Identify people in your “group” that may be able to help you and network or request informational interviews with them  Ask if they can refer you to others  Use the job search functions in LinkedIn  Use your status bar, marketplace functions  Start a blog/webiste (link them to your social media account)  Put your URL on your resume/brochures/business cards
  • 15. Personal Branding  Create a personal brand  Align all your social media sites and company info (resume) with that brand  Use social media to increase exposure to your brand  Include Your personal brand and DI in everything you do and when you are networking
  • 16. Informational Interviews  Meeting with people in your industry to ask for ADVICE, not a job  Keep it short—20 mins  Go with the intention to “give” , not to get  Keep in touch with the person after the interview  Send thank you cards
  • 17. Submit Resumes  Identify companies that recruit from over seas—network with someone in the company, monitor their website  Use the job search functions in LinkedIn and submit resumes (put your social media addresses on your resume)  Strategic submissions  Include a cover letter  Customize your resume for every company
  • 18. Some Resources -LinkedIN   M   k
  • 19. Some Resources - Networking  Work the Pond-  .html 
  • 20. Some Resources-Personal Branding  Kaplan Mobray, 10 Ks of personal Branding  ersonal-branding-is-not-an-option---its-crucial- to-success/  branding-101/