importance of Seo In Today Era


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Make Your website Search engine friendly for getting good visibility and potential customer

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importance of Seo In Today Era

  1. 1. Need of Today’s World
  2. 2. What is SEO (Search Engine Optimization)? <ul><li>One of most cost effective form of marketing today. </li></ul>
  3. 3. Search Engine Optimization <ul><li>It is process of getting your website on top position in major Search engines </li></ul>
  4. 4. Main Objective <ul><li>Getting High ranking </li></ul><ul><li>Getting high quality targeted traffic to your Web site. </li></ul><ul><li>More targeted Traffic means you'll generate more Sell. </li></ul>
  5. 5. How to get good ranking <ul><li>Assurance of good ranking of your website depends on SEO friendly Nature of your website. </li></ul><ul><li>If it’s Not than your all hard work on website optimization is useless. </li></ul>
  6. 6. Need to make Website Search Engine Friendly <ul><li>Want to generate sales leads from the Internet </li></ul><ul><li>Want to be seen as the leader for your industry </li></ul><ul><li>Want to build your brand and increase your credibility </li></ul>
  7. 7. How to make SEO More Effective <ul><li>SEO is not something which online marketers require as website designers also need this </li></ul><ul><li>Each and every website designer needs to have a fair amount of knowledge of search engine optimization. </li></ul>
  8. 8. Some Steps to make your site a Search Engine Optimization friendly <ul><li>Try to make your site as simple as you can. </li></ul><ul><li>Use appropriate font size and color with contrasting backgrounds. (Web standard is 12, color is black) </li></ul><ul><li>Page size : No more than 150 kilobytes (before images, attachments and css) </li></ul>
  9. 9. Keywords Recommendation <ul><li>Title tags </li></ul><ul><li><head><title>Keyword, keyword, keywords</title></head> </li></ul><ul><li>Use Header tags(H1, H2, H3, H4) </li></ul><ul><li><h1>Most important header tags</h1> </li></ul><ul><li><h2>Second most important header tags</h2> </li></ul><ul><li><h3>Third most important header tags</h3> </li></ul><ul><li><h2>Fourth most important header tags</h4> </li></ul><ul><li>Use Bold or Strong Tags </li></ul>
  10. 10. <ul><li>Use Keywords in Anchor Text of hyper link </li></ul><ul><li>Including researched keywords in the URL of web pages e.g </li></ul><ul><li>Avoid white space in link ( because it creates broken link/dead link) </li></ul><ul><li>If you have multiple words that must go in your filename or folders, then use dashes '-' to properly separate the keywords. </li></ul><ul><li>E.g '‘ </li></ul>
  11. 11. Scrolling <ul><li>Avoid Horizontal Scrolling !!! because user hate horizontal scrolling on a web page. It must go now. Vertical Scrolling is OK if it is very much necessary to keep it. </li></ul>
  12. 12. Avoid or Minimize <ul><li>Avoid JavaScript </li></ul><ul><li>Search Engine robots as per their algorithm do not read JavaScript codes and use of these codes increases the load time of websites which annoys the user </li></ul><ul><li>Avoid use of Frames and Flash </li></ul><ul><li>Try to avoid excessive use of frames and flash as they increase load time of the websites . </li></ul>
  13. 13. Images <ul><li>Avoid Excessive use of Images </li></ul><ul><li>Avoid use of unnecessary images on the website as they increase the load time of the website and make the website bulky. </li></ul><ul><li>Use 'Alt' tags </li></ul><ul><li>A Search Engine Spider is not smart enough to determine what an image is about. To help the spiders by providing additional information from your website that they can index, include an 'alt' tag for each image that you use </li></ul><ul><li><image src=“image.gif” alt=“keywords”> </li></ul>
  14. 14. Images <ul><li>No Text in Images </li></ul><ul><li>It 1ncrease the size of the image( means longer download time ) </li></ul><ul><li>Its also useless from an SEO perspective.( use CSS layers (the z-index attribute) </li></ul>
  15. 15. Navigation <ul><li>Simple and clear </li></ul><ul><li>Navigation to the pages should be simple and clear. The Anchor text should be relevant to the link contained underneath. </li></ul><ul><li>Keep Navigation at the left </li></ul><ul><li>Search engine robots generally start reading your website from the top left corner of the website and also it is very much convenient for the web users also. </li></ul>
  16. 16. Relevant content <ul><li>Don't forget that visitors are coming to your website to take some information. And for providing the required information to the visitors, search engines crawls your website. The ultimate main purpose is to provide information to the visitors. So keep your website more informative and post content on the website that is relevant to the site. </li></ul>
  17. 18. Manage Site Map <ul><li>Manage a site map containing the links of all the pages of the website on a single page so that a visitor can easily get to the page he wants to with the help of site map. </li></ul>
  18. 19. Check Availability of Server <ul><li>The web server on which your website is hosted should be 24 X 7 up as search engine robots can visit your website anytime. </li></ul>
  19. 21. <ul><li>Jyoti Gupta </li></ul><ul><li>Sr. System Analyst - SEO </li></ul><ul><li>Connoisseur Infotech </li></ul><ul><li> </li></ul>