Research
IA & ID
UI design
The magic
UX:Rebeca	
  Miranda	
  Por.olio	
  
www.rebecamiranda.net	
  -­‐	
  rebeca@rebecamir...
Research
•  Web Analytics
•  Competitor analysis
•  Testing
•  Design of personas
www.rebecamiranda.net	
  -­‐	
  rebeca@r...
IA & ID
•  Site maps
•  Navigation flows
•  Wireframes
•  Story boardsindex
thought leadership & Education
About us
Servic...
IA & ID
•  Site maps
•  Navigation flows
•  Wireframes
•  Story boards
www.rebecamiranda.net	
  -­‐	
  rebeca@rebecamirand...
IA & ID
•  Site maps
•  Navigation flows
•  Wireframes
•  Story boards
USER JOURNEY on new book offer - Get discount of 10...
IA & ID
•  Site maps
•  Navigation flows
•  Wireframes
•  Story boards
!"#$%&'%()'$*+,-%
,./,-&,0(,
!"#$%!,%1*
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IA & ID
•  Site maps
•  Navigation flows
•  Wireframes
•  Story boards!"#$%&'(#)%"*#%*#+,*-'.-,(#)%"*,/012)")"3*
4+2#*)#*(...
UI design
•  Mock-ups
•  Final templates
www.rebecamiranda.net	
  -­‐	
  rebeca@rebecamiranda.net	
  
UI design
•  Mock-ups
•  Final templates
www.rebecamiranda.net	
  -­‐	
  rebeca@rebecamiranda.net	
  
The Magic
•  Re-testing
•  Delivery
www.rebecamiranda.net	
  -­‐	
  rebeca@rebecamiranda.net	
  
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Rebeca miranda-ux-portfolio

  1. 1. Research IA & ID UI design The magic UX:Rebeca  Miranda  Por.olio   www.rebecamiranda.net  -­‐  rebeca@rebecamiranda.net  
  2. 2. Research •  Web Analytics •  Competitor analysis •  Testing •  Design of personas www.rebecamiranda.net  -­‐  rebeca@rebecamiranda.net  
  3. 3. IA & ID •  Site maps •  Navigation flows •  Wireframes •  Story boardsindex thought leadership & Education About us Services contact us Our Books Webinars videos downloads case studies conferences newsletter Research Press Room Organization assessment strategy experience design blog senior team engagement measurement Client list History SM experience training The company The team shop-& on-line trainning White papers conference speaking Events Agenda CE future trends & insights The DNA of CE Revolutionize your CE Building great CE Single Webinar [dynamic]] Suscription form thanks Single White paper [dynamic]] Single case study [dynamic] Single video [dynamic] single conference [dynamic] Research Techniques Emotional Signature Experience Segmentation Moment Mapping Customer mirrors Naive to Natural Customer centricity Organizations Designing an strategy Customer experience stament Customized programs study tours Safaris Frontline training Philosopher's day Customer Mirrors Net Promoter Score The Pyramid Philosopher's day Creating business case customer mirrors Colin Shaw Qaalfa Dibeehi Steven Walden Designining an experience Moment mapping www.rebecamiranda.net  -­‐  rebeca@rebecamiranda.net  
  4. 4. IA & ID •  Site maps •  Navigation flows •  Wireframes •  Story boards www.rebecamiranda.net  -­‐  rebeca@rebecamiranda.net  
  5. 5. IA & ID •  Site maps •  Navigation flows •  Wireframes •  Story boards USER JOURNEY on new book offer - Get discount of 10% buy the book registering for CET (Customer Experience Today newsletter). CET page Home page Banner Main menu - ramdom page- e-mail marketing Google search Direct link Registration form Exit CET page Exit Exit User Receive an email (voucher) Receive an email (link) Exit BP receive notice BP manage shipping Follow up (call) Thank you page Purchase now Product insight Shoping cart Billing information form Order completed Order completed Signing PayPal Paying credit card Exit Exit Payment details Form Detection of PP account Confiramtion Confirmation Thank you STEP 1 - Accesing CET page STEP 2 - Registration proccess STEP 3 -Purchase of the book STEP 4 -Payment e-mail marketing Google search Other Direct link direct landing on CET page indirect landing on CET page BP recive details through email The following user journey represents possible ways to complete an offer offered by Beyond Philosophy (BP) consisting on obtaining a 10% discount on the purchase of its latest book by registering its newslet- ter CET (Customer experience today). This scheme’s purpose was to discuss what to do with the hot spots (please see below), and how to manage off-site steps The following scheme evaluates the possible user journeys on completing the tasks: 1. Register to a newsletter 2. Purchasing the book Legend: Hot spots: Steps on the journey when the user may be discouraged keep going on. Off-site Steps on the journey, where other actions outsite the site may take place www.rebecamiranda.net  -­‐  rebeca@rebecamiranda.net  
  6. 6. IA & ID •  Site maps •  Navigation flows •  Wireframes •  Story boards !"#$%&'%()'$*+,-% ,./,-&,0(, !"#$%!,%1* 2345 2345 !"#$%&'()*#&+,-%*%,#.(+#/*#.0+,&1*%*1#)0# /*#&+#)2*#+0+3*+'&(/4*#$0,&)&0+#05# *)-%6#$,'$%7**8 2345 !"#$%&'()*#&+,-%*%,#.(+#/*#.0+,&1*%*1#)0# /*#&+#)2*#+0+3*+'&(/4*#$0,&)&0+#05# .06$*)&+7#8&)2#(+#0$$0+*+)#,-.2##9:::; !"#$%&'()*#&+,-%*%,#.(+#/*#.0+,&1*%*1#)0# /*#&+#)2*#+0+3*+'&(/4*#$0,&)&0+#05# .06$*)&+7#8&)2#(+#0$$0+*+)#,-.2##9:::; <06$(+=#1*,.%&$)&0+#(+1#,)(6*+)#<06$(+=# 1*,.%&$)&0+#(+1#,)(6*+)#<06$(+=#1*,.%&$)&0+# (+1#,)(6*+)#<06$(+=#1*,.%&$)&0+#(+1#,)(6*+)# Beyond Philosophy <-,)06*%#>?$*%&*+.* # <0+,-4)&+7 # @*,*(%.2 # A%(&+&+7 # <0+5*%*+.*#B$*(C&+7 Search type here your question search !9:;5%/<=54> $"*)?"$%6,#1,-'"&/ 2345 !"#$%&'()*#&+,-%*%,#.(+#/*# .0+,&1*%*1#)0#/*#&+#)2*# +0+3*+'&(/4*#$0,&)&0+#05# SUSCRIBE (@>;3254%,A=54:5BC5%$3D<E #BD%45C5:F5%>=5C:<G%=4:C5%;3%H@E%;95% H33I% send !5H:B<4> 2345 !"#$%&'()*#&+,-%*%,#.(+#/*# .0+,&1*%*1#)0#/*#&+#)2*# +0+3*+'&(/4*#$0,&)&0+#05# 2345 !"#$%&'()*#&+,-%*%,#.(+#/*# .0+,&1*%*1#)0#/*#&+#)2*# +0+3*+'&(/4*#$0,&)&0+#05# 7G3J 2345 !"#$%&'()*#&+,-%*%,#.(+#/*# .0+,&1*%*1#)0#/*#&+#)2*# +0+3*+'&(/4*#$0,&)&0+#05# 2345 !"#$%&'()*#&+,-%*%,#.(+#/*# .0+,&1*%*1#)0#/*#&+#)2*# +0+3*+'&(/4*#$0,&)&0+#05# 2345 !"#$%&'()*#&+,-%*%,#.(+#/*# .0+,&1*%*1#)0#/*#&+#)2*# +0+3*+'&(/4*#$0,&)&0+#05# Articles Webinars Case Studies White papers Videos Services Filter by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search beyond philosophy search 7,V*01%/"&6*'*/"V 7@GD:BJ%J45<;%C@>;3254%5A=54:5BC5> ; K:B www.rebecamiranda.net  -­‐  rebeca@rebecamiranda.net  
  7. 7. IA & ID •  Site maps •  Navigation flows •  Wireframes •  Story boards!"#$%&'(#)%"*#%*#+,*-'.-,(#)%"*,/012)")"3* 4+2#*)#*(%"#,"#-5*,#(6*!"#$%&'(#)%"*#%*#+,* -'.-,(#)%"*,/012)")"3*4+2#*)#*(%"#,"#-5* ,#(6*!"#$%&'(#)%"*#%*#+,*-'.-,(#)%"* ,/012)")"3*4+2#*)#*(%"#,"#-5*,#(6*!"#$%&'(7 #)%"*#%*#+,*-'.-,(#)%"*,/012)")"3*4+2#*)#* (%"#,"#-5*,#(6*!"#$%&'(#)%"*#%*#+,* -'.-,(#)%"*,/012)")"3*4+2#*)#*(%"#,"#-5* ,#(6*!"#$%&'(#)%"*#%*#+,*-'.-,(#)%"* ,/012)")"3*4+2#*)#*(%"#,"#-5*,#(6* !"#$%&'( )*+,-./01234./567 -,63 8,219,1$/+635731:6,;.9715/<1=6.>31 ?5@A31?.51B,A61CA79,-361"D*36.3/+31 -,63 8,219,1./96,<A+3151/321CA79,-361 -357A63-3/9 -,63 EF31(3>3/1:F.@,7,*F.371;,61#A.@<./01 51G63591CA79,-361"D*36.3/+311 -,63 8,219,1#3+,-3151CA79,-36HC3/96.+1 I605/.J59.,/ -,63 8,219,1#A.@<15/1"-,9.,/5@1C,//3+H 9.,/12.9F1CA79,-3671 -,63 C,-*@5./9715/<1(,+.5@1K3<.51G6.*37 -,63 !F591<6.>371635@1>5@A31./1517,+.5@1 -3<.513D*36.3/+31 -,63 &1G391!3@@1C56<1;,61835@9F+5631 -,63 8,219,146.<0319F313D*36.3/+3105*1 439233/1,605/.J59.,/715/<19F3.61 +A79,-36711 -,63 8,219,146.<0319F313D*36.3/+3105*1 439233/1,605/.J59.,/715/<19F3.61 +A79,-3671 '3+,6<3<1234./567 $/<3D1L19F,A0F91@35<367F.*1L1234./567 #,,M7 &69.+@37 C5731(9A<.37 !F591.71CA79,-361"D*36.3/+3 C,/;363/+31(*35M./0 !34./567 !F.931*5*367 #@,0 %327@39936 E8I)G8E1N"&="'(8$: CA79,-361'37356+F "/050./019F3173/.,61935- &77377./019F31,605/.J59.,/ (965930O "D*36.3/+31<37.0/ K357A63-3/9 (,+.5@1K3<.51"D*36.3/+3 E65././01P13<A+59.,/ C,/;363/+31(*35M./0 ("'?$C"( EF31C,-*5/O EF31935- :63771',,- C@.3/91N.79 &#I)E1)( I/H@./3179,63 &03/<5 C,/95+91A7 Q1#3O,/<1:F.@,7,*FO1RSTS1U1=.7+@5.-361U1(.93-5*1U1:6.>5+O1:,@.+O1U1C,/95+91)71 HOME SERVICES THOUGHT LEADERSHIP & EDUCATION ABOUT US CONTACT US search beyond philosophy search #"BI%=1:8$NI(I:8B #A@<./01063591+A79,-3613D*36.3/+37 9 ;./ www.rebecamiranda.net  -­‐  rebeca@rebecamiranda.net  
  8. 8. UI design •  Mock-ups •  Final templates www.rebecamiranda.net  -­‐  rebeca@rebecamiranda.net  
  9. 9. UI design •  Mock-ups •  Final templates www.rebecamiranda.net  -­‐  rebeca@rebecamiranda.net  
  10. 10. The Magic •  Re-testing •  Delivery www.rebecamiranda.net  -­‐  rebeca@rebecamiranda.net  
  1. ¿Le ha llamado la atención una diapositiva en particular?

    Recortar diapositivas es una manera útil de recopilar información importante para consultarla más tarde.

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