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Events

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  • 1. E VENTS INSTITUTIONAL NATIONAL INTERNATIONAL SIGNATURE CONCERTS CORPORATE COMMUNITY/SOCIAL SPORT AWARDS
  • 2. C orporate E vents The Battle for Consumer Mindspace
  • 3. D iscussion S tructure
    • Corporate Events
    • Disciplines in Events
    • God is in the details
  • 4.  
  • 5. C orporate E vents Own Properties “ Hired” Properties External Audiences Internal Audiences Launches Road Shows Relationship Building Media Attention Brand Expe Discussion Forums Dealer Meets Organizational Meets Personnel Development
  • 6. C orporate E vents Own Properties “ Hired” Properties Sponsorship Sports Music Art / Culture Team Brand Ambassadors Product Placement Serials Reality TV Films Trade Shows Exhibitions Seminars Conferences
  • 7. L aunches
    • Focus
      • Launch new product / service
    • Audience
      • External – Media, Opinion Leaders, Key potential customers
      • Internal – Dealers, sales force
    • Objective
      • External – Elicit media coverage
      • Internal - Motivate
  • 8. R oad S hows
    • Focus
      • Aid the launch of new products / services
      • Reach out to larger mass – potential customers, opinion leaders
    • Audience
      • External – Media, potential customers
      • Internal – Dealers, sales force
    • Objective
      • External
        • Enable potential customers to experience the brand
        • Elicit media coverage
      • Internal - Motivate
  • 9. R oad S hows A Wide Spectrum In-shop demonstrations Test drives Mass participation events Exhibitions
  • 10. I n-shop D emonstrations
  • 11. T est D rives
  • 12. E xhibitions
  • 13. M ass P articipation E vents
  • 14. Relationship Building Through Intellectual Experiences Through Sensory Experiences E&Y - Instituting Awards Adidas – Creating neighborhood sports tournament Bacardi Blast Intel – Computer Training Program for teachers in China Intel – Science fairs in India Through Social Participation Revlon – Run / Walk – Helping women with cancer Coke with Harry Potter – Reading is Fundamental – aiding schools with books
  • 15. M edia A ttention
  • 16. D ealer M eets
    • Audience
      • Internal – Dealers, sales force
    • Objective
      • Motivate the network
      • Award performance
      • Set new goals
  • 17. O rganizational M eets
    • Audience
      • Internal – Various – e.g. Sales
    • Objective
      • Motivate the network
      • Award performance
      • Set new goals
  • 18. “ H ired” P roperties Simultaneous participation by many organizations Not exclusive
  • 19. S ponsorship Connect with target audience by reaching out to them through what they are passionate about Sports Cricket Golf Music Classical Pop Art / Culture Art Auctions Supper Theatre
  • 20. B rand A mbassadors
    • What all does Cindy Crawford endorse?
    • Which brands are associated with Hrithik Roshan?
    • Which brands are endorsed by Amitabh Bachchan?
  • 21. B rand A mbassadors
  • 22. P roduct P lacement
    • Which product in which movie does Hrithik Roshan talks about?
    • In which movie does Hrithik Roshan & Kareena fool around with Pass Pass ?
    • Which car features in James Bond movies ?
    • Which cell phone appeared in Men in Black ?
  • 23. T rade S hows
  • 24. D ISCIPLINES IN E VENTS
  • 25. D isciplines in E vents
    • Event Design
    • Event Marketing
    • Event Production
  • 26. E vent D esign
    • Synergy with brand positioning
    • Translation of key objectives
    • Conceptualisation
    • Memorability & Recall Factors
    • Implementability
  • 27. E vent M arketing
    • Consumer Behaviour
    • Brand Management
    • Brand Positioning
    • Synergy with Brand Communication
    • Event Activity Spectrum
  • 28. E vent P roduction
    • Venue Selection
    • Stage & Set Construction
    • Technical Infrastructure
    • Other Infrastructure
    • Show Management
  • 29. G OD IS IN THE D ETAILS
  • 30. E VENT D ESIGN
    • Conceptualisation
      • Brand Dynamics
      • Event Dynamics
      • Audience
      • Single/multi location
    • Event Flow, Scripting & Storyboard
      • “ Live” Film
      • Meticulous Planning
      • Second-to-second
  • 31. E VENT D ESIGN
    • Stage & Set Design
      • Theme
      • Audience
      • Location
      • Product
      • Event flow
      • Performers
    • Construction Materials
      • Wood
      • Glass
      • Metal
      • Tensile
      • Vinyl
      • Cloth
      • POP
      • Thermocol
    • Technical Elements
      • Light
      • Sound
      • Video
  • 32. E VENT D ESIGN
    • Special Effect Elements
      • Lasers
      • Xenon
      • Water
      • Pyros
    • Collateral Design
      • Theme logo
      • Invitation Cards
      • Branding
      • Signage
    • Print/Production Techniques
      • Silk screen
      • Offset
      • Vinyl
      • Stencil
  • 33. E VENT M ARKETING
    • Client Interface
      • Presentation Skills
      • Understanding Brand
      • Translating Event Objectives
      • Experiential Marketing
    • Sponsorship Marketing
      • Opportunities
      • Benefits
      • Barters
      • Cost Benefit Analysis
    • Television Coverage
      • Channel
      • Tag-ons in Pre-event Promos
      • Capsule -length/ timing/frequency
      • Airtime
  • 34. E VENT M ARKETING
    • Media Handling & Opportunities
      • PR Agency
      • Press Conferences
    • Budgeting & Cost Management
      • Elements
      • Unit costs
      • Cost justification
      • Budget monitoring
  • 35. E VENT P RODUCTION
    • Venue Selection & Management
      • Indoor /Outdoor
      • Numbers/Size
      • Accessibility / Parking
      • Ticketed/Non-ticketed
      • Venue Layout
      • Enclosures
      • Barricading
      • Gates & Access points
      • Manning
      • Security
      • General Lighting
    • Stage & Set Construction
      • Schedule
      • Detailed Drawings
      • Ground Marking
      • Levels/Wings/Risers
      • Finishes
      • Snake
      • Masking
      • Green Rooms
      • Sound/Light/Video Locations
      • Consoles
      • Power
  • 36. E VENT P RODUCTION
    • Construction Materials
      • Wooden/metal support stage
      • Stage-painted/carpeted
      • Backdrops/Props- Ply/Cloth/vinyl/tensile /acrylic/metal
      • Masking-material/colors
      • Branding-cloth/vinyl /sunboard
      • dpi-72/300-1200
      • Flex/vinyl-laminated for outdoors
  • 37. E VENT P RODUCTION
    • Sound Equipment & Management
      • Venue size/audience size/performing artists
      • Flying/stacking/stands
      • Mics-Lapel/collar/cordless/corded/podium/stand
      • Stage monitors
      • Guitar & keyboard amplifiers
      • 24/48/64 channel mixer board
      • Live/-1/+1
  • 38. E VENT P RODUCTION
    • Light Equipment & Management
      • Pars
      • Intelligent lighting- moving heads-spots & washes/scanners /color labs/changers
      • Follow spots
      • Architectural lighting -city lights/washes
      • Sky-trackers
      • Theatrical lighting - pin spots
      • General lighting – halogens
      • Lighting boards for programming
      • Trusses and winch stands
  • 39. E VENT P RODUCTION
    • Audio-visual Equipment & Management
      • LCD - primarily for computers
      • 750 ANSI lumens-6000 ANSI lumens
      • Formats: 3:4;2:3;Cinemascope
      • Video screens-front/back projection/ motorised
      • Playback-Beta/ Digibeta/VHS/ Super VHS/DV
      • Live/Playback/Record
      • Live/Deferred telecast/OB vans
      • Mixers/monitors/switchers/connectors
      • Cable length - lower resolution
  • 40. E VENT P RODUCTION
    • Power Management
      • Genset operation
      • 24-hour manning
      • Always separate gensets for sound and light
      • Separate gensets for stage and general lighting
      • Audio and video on same genset
      • Video cable always separate from audio and power cable
  • 41. E VENT P RODUCTION
    • Special Effect Technologies
      • Lasers - wattage/color/yag
      • Animation/beam effects
      • Storyboard/text
      • Xenon-still/scrollers
      • Water-fountains
      • Water screens
      • Water curtains
      • Pyrotechnics - Cold/hot
      • Gerbs/flashes/fire-balls/aerial shells/niagra
  • 42.  
  • 43. E VENT P RODUCTION
    • Vendor Options & Management
      • A rental business
      • Staging and infrastructure suppliers
      • Set makers
      • Branding suppliers/printers
      • Light& Sound professionals
      • AV equipment suppliers
      • Genset suppliers
      • Laser companies
      • Xenon system companies
      • Water effect professionals
      • Pyrotechnic professionals
      • Catering companies
      • Toilet suppliers
  • 44. E VENT P RODUCTION
    • Artist Management
      • Artist roster
      • Fees
      • Contact numbers
    • Front-of-House Management
      • Usher deployment
      • Gate management
      • Security deployment
    • Backstage Management
      • Green Rooms
      • Catering
      • Show Timeline
    • Show Management
      • Detailed Cue-sheet
      • Clear-com communication -show director/light/sound/video/SFX/left of stage/right of stage/console/generator
  • 45. E VENT P RODUCTION
    • Budgeting
      • In-depth knowledge of costs of each element
      • Basic stage - 2-1/2 ft high:Rs 30 per sq ft
      • 4-6 ft high: Rs 50 per sq ft
      • 72 dpi vinyl:Rs 50 per sft
      • 300 dpi+:Rs 100 per sft
      • Barricading:Rs 10 rft
      • Cloth masking: Rs 10 rft
      • Lights-Pars:Rs 250 each
      • Scanners:Rs 5-7000 each
      • Video projectors:Rs 1500-Rs 50,000
    Rs. + =
  • 46. E VENT P RODUCTION
    • Legal & Taxation Aspects
      • IPRS
      • Permissions-Police-Local/Traffic/Licensing
      • Permissions-Municipality
      • Permissions-Fire
      • State Tax Laws
      • Insurance & Risk Management

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