2 ap quiz
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2 ap quiz

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2 ap quiz 2 ap quiz Presentation Transcript

  • Everything you knew about the history of Account Planning but didn’t know whom to tell !
  • Ten Questions
  • Question 1:In which country or city did Account Planning first begin?
  • Question 2:Who started Account Planning?
  • Question 3:In which agency or agencies did Account Planning first begin?
  • Question 4:Around which year did Account Planning begin?
  • Question 5:Identify this gentleman.
  • Question 6:And this gentleman.
  • Question 7:What was the name of the first branded Account Planning process?
  • Question 8:Who first coined the term ‘Account Planning’?
  • Question 9:Which US Agency first adopted Account Planning?
  • Question 10: Which professional body represents the interests of Account Planners?
  • So how did it go?
  • Question 1:In which country/city did Account Planning first begin?
    UK/London
  • Question 2:Who started Account Planning?
    Stephen King
    & Stanley Pollitt
  • Question 3:In which agency or agencies did Account Planning first begin?
    JWT & PWP/BMP(BoaseMassimiPollitt)
  • Question 4:Around which year did Account Planning begin?
    1968
  • Question 5:Identify this gentleman.
    Stephen King (JWT)
  • Question 6:And this gentleman.
    Stanley Pollitt (PWP/BMP)
  • Question 7:What was the name of the first branded Account Planning process?
    The T-Plan at JWT (1964)
  • Question 8:Who first coined the term ‘Account Planning’?
    Tony Stead (at a JWT away day in 1968)
  • Question 9:Which US Agency first adopted Account Planning?
    Chiat/Day
  • Question 10: Which professional body represents the interests of Account Planners?
    APG (Account Planning Group)
  • Now that we’ve caught up with history…
    And done with the evaluation
    for this course!

  • Let’s move on…