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2 ap quiz
 

2 ap quiz

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    2 ap quiz 2 ap quiz Presentation Transcript

    • Everything you knew about the history of Account Planning but didn’t know whom to tell !
    • Ten Questions
    • Question 1:In which country or city did Account Planning first begin?
    • Question 2:Who started Account Planning?
    • Question 3:In which agency or agencies did Account Planning first begin?
    • Question 4:Around which year did Account Planning begin?
    • Question 5:Identify this gentleman.
    • Question 6:And this gentleman.
    • Question 7:What was the name of the first branded Account Planning process?
    • Question 8:Who first coined the term ‘Account Planning’?
    • Question 9:Which US Agency first adopted Account Planning?
    • Question 10: Which professional body represents the interests of Account Planners?
    • So how did it go?
    • Question 1:In which country/city did Account Planning first begin?
      UK/London
    • Question 2:Who started Account Planning?
      Stephen King
      & Stanley Pollitt
    • Question 3:In which agency or agencies did Account Planning first begin?
      JWT & PWP/BMP(BoaseMassimiPollitt)
    • Question 4:Around which year did Account Planning begin?
      1968
    • Question 5:Identify this gentleman.
      Stephen King (JWT)
    • Question 6:And this gentleman.
      Stanley Pollitt (PWP/BMP)
    • Question 7:What was the name of the first branded Account Planning process?
      The T-Plan at JWT (1964)
    • Question 8:Who first coined the term ‘Account Planning’?
      Tony Stead (at a JWT away day in 1968)
    • Question 9:Which US Agency first adopted Account Planning?
      Chiat/Day
    • Question 10: Which professional body represents the interests of Account Planners?
      APG (Account Planning Group)
    • Now that we’ve caught up with history…
      And done with the evaluation
      for this course!

    • Let’s move on…