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Why Product Structure Matters
 

Why Product Structure Matters

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    Why Product Structure Matters Why Product Structure Matters Presentation Transcript

    • Why Product Structure Matters
      2009-05-08
      Jonathan Scott
      Principal Consultant, Razorleaf
    • Agenda
      Product Development Trends
      From the Field
      Product Structure Defined
      Where Product Structure Fits and Why
      The Right Tool for the Job
      Product Structure in Practice
      Advice
    • Product Development Trends
      Good product development practice includes:
      Requirements definition
      Design
      Validation
      Production
    • Product Development Trends
      Good product development practice includes:
      Requirements definition
      Design
      Validation
      Production
      Reduced time-to-market is a universal goal
    • Product Development Trends
      Good product development practice includes:
      Requirements definition
      Design
      Validation
      Production
      Reduced time-to-market is a universal goal
      New products get more complex over time
    • Product Development Trends
      Good product development practice includes:
      Requirements definition
      Design
      Validation
      Production
      Reduced time-to-market is a universal goal
      New products get more complex over time
      Many of today’s product development teams are multi-disciplinary and incorporate suppliers
    • From the Field
      Large Team Challenges
      “The left hand never could seem to figure out what the right hand was doing, and having 5 hands didn’t help. By the time we realized we missed something, it was too late to go back and design it right.”
    • From the Field
      Time Challenges
      “There was never any time to communicate – we were under such a tight schedule that we just had to throw it over the wall as soon as we had part of the design done. Our shop guys are good and I knew they would find a way to assemble it.”
    • From the Field
      Product Challenges
      “If the power guys and the controls guys could have shown me what they meant to do here, I never would have put the cooling where I did.”
    • From the Field
      Digging Into the Problems
      Where is product structure documented throughout design?
      Can everyone look at the product structure?
      How would two people discuss a product structure idea?
      How should product structure changes be communicated?
    • From the Field
      Conclusion
      Where is product structure documented throughout design?
      Can everyone look at the product structure?
      How would two people discuss a product structure idea?
      How should product structure changes be communicated?
      Bottom Line:
      Communication Tools are Lacking
    • Product StructureCommunication Tools are Lacking
    • Product Structure Defined
      Product Structure:a collection of items and item relationships sold or otherwise managed as a unit
      item = manufacturable entity
      item relationship examples include “belongs to”, “composed of”, and “is equivalent to”
    • Product Structure Defined
      Product Structure:a collection of items and item relationships sold or otherwise managed as a unit
      Product Structuring:process of breaking-down an end-item unit into logical substructures
    • Product Structure Meaning
      the framework for product data through a lifecycle
    • Where Product Structure Fits
      Requirements definition
      Design
      Validation
      Production
    • Where Product Structure Fits
      Requirements definition
      Product structuring
      Design
      Product structuring
      Validation
      Product structuring
      Production
      Product structuring
    • Where Product Structure Fits
      Requirements definition
      Product structuring
      Design
      Validation
      Production
    • How Product Structure Can Help
      Division of responsibility
      Communication/change hub
    • The Right Tool for the Job
      Text manipulation:Word, WordPerfect
    • The Right Tool for the Job
      Text manipulation: Word, WordPerfect
      Spatial relations:CATIA
    • The Right Tool for the Job
      Text manipulation: Word, WordPerfect
      Spatial relations: CATIA
      Mathematical calculation:Excel, Lotus 1-2-3
    • The Right Tool for the Job
      Text manipulation: Word, WordPerfect
      Spatial relations: CATIA
      Mathematical calculation: Excel, Lotus 1-2-3
      Logical structure manipulation:……
    • The Right Tool for the Job
      Product Structure and 3D CAD
      PROS
      Detailed product structure can be driven by 3D CAD
      Most designers are familiar with 3D CAD tools
      Most products require some mechanical (3D) design
    • The Right Tool for the Job
      Product Structure and 3D CAD
      PROS
      Detailed product structure can be driven by 3D CAD
      Most designers are familiar with 3D CAD tools
      Most products require some mechanical (3D) design
      CONS
      High-level product structure is concept or function-driven, not geometry-driven
      Product structure must be exposed to everyone as it evolves
      Changing product structure may need to drive 3D CAD also
      Structure comparisons are difficult
      Baselines can’t be kept
    • The Right Tool for the Job
      Product Structure and PDM
      PROS
      Object-Oriented DB + GUI = structure manipulation tools
      PDM tools allow product structure
      Creation
      Revision (Baselining)
      Comparison
      Derivation
      Multi-CAD PDM centralizes product structure
      2D CAD -> PDM
      3D CAD -> PDM
      ECAD -> PDM
    • The Right Tool for the Job
      Product Structure and PDM
      PROS
      Object-Oriented DB + GUI = structure manipulation tools
      PDM tools allow product structure
      Creation
      Revision (Baselining)
      Comparison
      Derivation
      Multi-CAD PDM centralizes product structure
      2D CAD -> PDM
      3D CAD -> PDM
      ECAD -> PDM
      CONS
      System nature of PDM prevents off-line work
      Not all PDM systems treat product structure independent of CAD structure
    • The Right Tool for the Job
      Product Structure and MRP/ERP
      PROS
      Some ERP/MRP systems include PDM functionality
      Object-Oriented DB + GUI = structure manipulation tools
    • The Right Tool for the Job
      Product Structure and MRP/ERP
      PROS
      Some ERP/MRP systems include PDM functionality
      Object-Oriented DB + GUI = structure manipulation tools
      CONS
      Lacks baseline management
      Disconnected from design tools
      Needs layer to abstract design processes from production processes
      Often cumbersome to use, hampers creative design processes
    • Product Structure in Practice
      Specification
    • Product Structure in Practice
      Sales Analysis
    • Product Structure in Practice
      Quoting
    • Product Structure in Practice
      Initial Structuring
    • Product Structure in Practice
      Sales Estimate Merging
    • Product Structure in Practice
      Overall Design Start
    • Product Structure in Practice
      Division of Responsibility
    • Product Structure in Practice
      Detailed Design Start
    • Product Structure in Practice
      MCAD Design Evolution
    • Product Structure in Practice
      MCAD Design Evolution
    • Product Structure in Practice
      MCAD Design Evolution
    • Product Structure in Practice
      Design Integration
    • Product Structure in Practice
      CAD to EBOM
    • Product Structure in Practice
      EBOM to MBOM
    • Product Structure in Practice
      MBOM to Production
    • Product Structure in Practice
      Central Change Hub
    • Advice
      So What Should You Do?
      Focus on product structure FIRST during development
      Maybe second – right behind requirements definition
      Well before doing detailed design work
    • Advice
      So What Should You Do?
      Focus on product structure FIRST during development
      Pick the best tool for the job at EVERY stage
      Requirements definition
      Product structure definition
      Detailed design
      Production planning
      Field service and repair
    • Advice
      So What Should You Do?
      Focus on product structure FIRST
      Pick the best tool for the job at EVERY stage
      Use the tools to communicate across disciplines
    • Advice
      So What Should You Do?
      Focus on product structure FIRST
      Pick the best tool for the job
      Use the tools to communicate across disciplines
      Integrate your best-in-class tools
      RM
      CAE
      PDM
      ERP/MRP
    • Advice
      How Do You Start?
      Get management support
      The project is going to need people
      The project is going to need money
      The project is going to take time
    • Advice
      How Do You Start?
      Get management support
      Identify your needs
      Assess what’s already in place (CAD, ERP, etc.)
      Identify what’s missing
      Product Structure Management
      Requirements Management
      Digital Mockup
      Etc.
      Develop a case for why those are needsnot wants
    • Advice
      How Do You Start?
      Get management support
      Identify your needs
      Identify your resources
      Who else in the organization has problems like these?
      Who has budget for the areas you’re trying to improve?
      Which of your existing partners have expertise?
      Is there upcoming work that might “fund” the project?
    • Advice
      How Do You Start?
      Get management support
      Identify your needs
      Identify your resources
      Set priorities
      What is most important to your organization?
      What is most important to your sponsor?
      What is the quickest “win” that can give momentum?
    • Advice
      How Do You Start?
      Get management support
      Identify your needs
      Identify your resources
      Set priorities
      Proceed in a phased approach
      Taking on too much always kills a project
      People like to be on the winning team – be the winner
      Funding a successful project is easier than starting new
    • Contact Information
      • Jonathan Scott
      • 330.676.0022 ext. 7133
      • Jonathan.Scott@Razorleaf.com
      • Razorleaf Corporation
      • http://www.razorleaf.com/NTCOE
      Razorleaf is a professional services group that provides expertise for engineering and manufacturing organizations by optimizing business processes through the use of leading technologies.