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Razorfish Technology Summit 2012 - Introduction


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Welcome and introduction from Ray Velez, Chief Technology Officer

Welcome and introduction from Ray Velez, Chief Technology Officer

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  • If you haven’t RSVP’ed please do so in the back of the room
  • Had more data than he could handle So, he instead calculations to help reinforce his estimates.
  • Tobias Mayer may not have realized it, but his work changed the world of navigation forever, saving millions of lives
  • Describe Panda
  • 50 billion devices online by 2020Internet in the Next Five to Ten Years." 2000 WorldCom, Inc.340,282,366,920,938,000,000,000,000,000,000,000,000 unique IP addresses in ip v6, whichwethinkis more stars than in the universe
  • Our research shows that less than 50% were able to recognize a returning/loyal customer versus a prospect on their owned properties Why aren't clients recognizing repeat visitors? Mention why, not a priority. Too technology focused and not enough customers focused; Marketing segments vs. data points to create digital experiences.
  • Targeting is approachabler, it doesn’t have to jump to PhD thinking right away, we can start with the basics, GEO and Logged In information, but we have to change the way we approach concepts….Beyond Big Data, we are using genetic algorithms. Take a PhD thinking and do great segmentation by hand, in about 2-6 weeks, beyond big data it can be done with a learning algorithm. Give the algorithm an optimization point, i.e. click, then use every interaction. Some companies are doing that well.
  • Transcript

    • 1. Welcome!Ray Velez, Global Chief Technology Officer
    • 2. Thank You
    • 3. Razorfish Technology Summit VIBeyond the Cloud: Leverage targeting, platforms and APIs toaccelerate businesses
    • 4. Today’s Agenda 9:00-9:30am Welcome/Introduction – Ray Velez, Global Chief Technology Officer 9:30-10:15am Keynote – Bob Kupbens, VP of Marketing and Digital Commerce, Delta Airlines 10:15-10:30am Break OmniChannel Commerce – Paul do Forno, SVP of Omnichannel Commerce and Kristen Flanagan, Senior Product 10:30-11:00am Manager 11:00-11:30am The Evolution of Platforms – Drew Kurth, CEO, Fluent and Matt Comstock, VP of BI Emerging Experiences – James Ashley, Presentation Layer Architect, Emerging Experiences and Jarrett Webb, 11:30-12:00am Principle Developer, Emerging Experiences 12:00-1:00pm Lunch 1:00-1:30pm Do or Die – Clark Kokich, Chairman 1:30-2:00pm Developing for Responsive Design – Frederic Welterlin, Senior Presentation Layer Architect 2:00-2:45pm Afternoon Keynote – John Mellor, VP Strategy and Business Development, Adobe 2:45-3:00pm Break 3:00-3:45pm Big Data panel – Moderated by Pradeep Ananthapadmanabhan, CTO of VivaKi’s Nerve Center Multichannel Architectures, a Practical Case Study – Special K Design Your Plan - Gustav Hoffman, Global 3:45-4:15pm Director, Application Solutions, Kellogg; and Martin Jacobs, VP of Technology 4:15-4:45pm The Year Ahead in Social Technologies – Rafi Jacoby, Director, Social Technologies 6:00-8:00pm Cocktail Party
    • 5. TechSummit 2012 Logistics Wifi Password: razorfish Follow the conversation on twitter: #RFtech Most prolific tweeter wins a Kindle Fire Share the livestream with colleagues back in the office
    • 6. Cocktail PartySLATE54 West 21st StreetNew York, NY 10010(212)
    • 7. Friday, June 15th – workshops (9am-12pm) WORKSHOP Scrum for teams: A cross-disciplinary deep dive for how to apply scrum on your A projects John Ewen, VP of Delivery WORKSHOP Razorfish Open Digital Services & Google App Engine – Rapid App Development B Stuart Thorne, Experience Director & Paul Meller, Google Using Amazon Web Services for rich and automated cloud hosting WORKSHOP Steve Morad, Enterprise Solutions Architect, Amazon Web Services; Ke Xu, C Senior Technical Architect; Krish Kuruppath, Group Director of Technology Working with Rackspace and Adobe CQ to enable and host powerful CMS WORKSHOP powered web experiences D Kyle Metcalf, Manager -Digital Channels Rackspace, Steve Ebrahimi, Technology Director, Chris McIIvoy, Group Director, Technology See the registration desk for signups
    • 8. Pace of Change and Adoption Unchanging
    • 9. Tobias MayerThe first data scientist
    • 10. Working on the wobble of the moon
    • 11. Change the world for the betterTobias MayerThe first data scientist
    • 12. Going beyond the cloud…
    • 13. It’s no longer just about servers!
    • 14. Cloud Pace of InnovationNew Services Being Built on the Cloud 82 Including: AWS Oregon Region 61 Elastic Beanstalk (Beta) Including: Amazon SES (Beta) Amazon SNS AWS CloudFormation Amazon CloudFront Amazon RDS for Oracle Amazon Route 53 AWS Direct Connect 48 S3 Bucket Policies AWS GovCloud (US) Including: RDS Multi-AZ Support Amazon ElastiCache Amazon RDS RDS Reserved Databases VPC Virtual Networking Amazon VPC AWS Import/Export VPC Dedicated Instances Amazon EMR AWS IAM Beta SMS Text Notification 24 EC2 Auto Scaling AWS Singapore Region CloudFront Live Streaming Including: EC2 Reserved Instances Cluster Instances for EC2 AWS Tokyo Region Amazon SimpleDB EC2 Elastic Load Balance Micro Instances for EC2 SAP RDS on EC2 9 Amazon Cloudfront AWS Import/Export Amazon Linux AMI SAP BO on EC2 Including: Amazon EBS AWS Mngmt Console Oracle Apps on EC2 Win Srv 2008 R2 on EC2 Amazon FPS EC2 Availability Zones Win Srv 2008 on EC2 SUSE Linux on EC2 Win Srv 2003 VM Import Red Hat Enterprise on EC2 EC2 Elastic IP Addresses IBM Apps on EC2 VM Import for EC2 Amazon S3 SSE 2007 2008 2009 2010 2011
    • 15. Cloud Continues Amazing Growth
    • 16. Autonomous driving is here
    • 17. Google’s ‘Panda’ 20
    • 18. 340,282,366,920,938,000,000,000,000,000,000,000,00 “50 billion devices online by 2020” Cisco Systems
    • 19. Growth of platforms and APIs
    • 20. But why? Recognize Ignore repeat repeat visitors visitors
    • 21. Start small and grow + Multi-channel retail and service + Dynamic targeting + Informed media • Making in- Cross-channel person insights interactions as • Off network • Multichannel guided as digital, Personalization targeting • Cross-channel view of your customer dataBASELINE BIG DATA AND MACHINE LEARNING ENABLED 24
    • 22. Enabling innovation through big data, platforms and APIs Platforms APIS Big Data
    • 23. R5 Sneak Peek
    • 24. • Ubiquitous Computing — Keeping Up with the Digital Consumer• So You’ve Got Their Attention — Now What? How to Make the Most of Your Owned Digital Assets• E-Commerce, M-Commerce, Multi-Channel Commerce — Regardless of the Spelling, It’s All About the C-u-s-t-o-m-e-r• Platforms and APIs — How to Open Up Your Digital Marketing• Delivering production software faster• Bringing together the CMO and the CTO
    • 25. Thank you to our partners!
    • 26. Let’s get started!