presented by Chris Bowler
GVP Social & Real-Time Marketing
@chrisrbowler
Razorfish WAVE
Predict Trending Topics in the Moment
2
Real-Time Marketing
continues to explode
Communicating in real-time is now mandatory
• Technology has transformed social behavior into instantaneous
propagation of...
This has tangible benefits to marketers
• Listening/Learning
• Insight generation
• Content Creation
• Conversion to Purch...
Marketing at the speed of tomorrow
5
Historical Real-Time Predictive
Razorfish WAVE
A powerful marriage of predictive data and the right
creative that propels a brand to lead the wave of
conv...
What we mean by predictive
We have tools that allow us to see trends
before they gain critical mass, giving us a
head star...
Live Demo
Use Cases
• Discover trending topics around a brand
– Publish timely, relevant content
– Extend product launches and event...
Marketing at the speed of tomorrow
10
Historical Real-Time Predictive
presented by Chris Bowler
GVP Social & Real-Time Marketing
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Razorfish 2014 Tech Summit - GVP, Social Media, at Razorfish Chris Bowler

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Chris discusses how Razorfish monitor trending topics via Razorfish Wave. Check out what’s being said around our Tech Summit and the tech industry in real-time.

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  • Chatterbox – addressing the customer journey through path to purchase analytics
  • URL: http://canvas.blabpredicts.com/6ORjg6RoQ2WJlS1/
    Password: razorfish
  • Chatterbox – addressing the customer journey through path to purchase analytics
  • Razorfish 2014 Tech Summit - GVP, Social Media, at Razorfish Chris Bowler

    1. 1. presented by Chris Bowler GVP Social & Real-Time Marketing @chrisrbowler
    2. 2. Razorfish WAVE Predict Trending Topics in the Moment
    3. 3. 2 Real-Time Marketing continues to explode
    4. 4. Communicating in real-time is now mandatory • Technology has transformed social behavior into instantaneous propagation of thought, opinion and perspective throughout the connected world. • We collect and synthesize so much data at warp speeds, we have even started to forecast what’s next.
    5. 5. This has tangible benefits to marketers • Listening/Learning • Insight generation • Content Creation • Conversion to Purchase
    6. 6. Marketing at the speed of tomorrow 5 Historical Real-Time Predictive
    7. 7. Razorfish WAVE A powerful marriage of predictive data and the right creative that propels a brand to lead the wave of conversation, owning the moment
    8. 8. What we mean by predictive We have tools that allow us to see trends before they gain critical mass, giving us a head start on creating content
    9. 9. Live Demo
    10. 10. Use Cases • Discover trending topics around a brand – Publish timely, relevant content – Extend product launches and events with timely posts • Create Liquid Media buying opportunities – Turn on / Turn off search terms and display ads • Find “ready-to-buy” customers in the moment – Social CRM at scale 9
    11. 11. Marketing at the speed of tomorrow 10 Historical Real-Time Predictive
    12. 12. presented by Chris Bowler GVP Social & Real-Time Marketing

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