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Razorfish 2014 Tech Summit - GVP, Social Media, at Razorfish Chris Bowler

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Chris discusses how Razorfish monitor trending topics via Razorfish Wave. Check out what’s being said around our Tech Summit and the tech industry in real-time. …

Chris discusses how Razorfish monitor trending topics via Razorfish Wave. Check out what’s being said around our Tech Summit and the tech industry in real-time.

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  • Chatterbox – addressing the customer journey through path to purchase analytics
  • URL: http://canvas.blabpredicts.com/6ORjg6RoQ2WJlS1/
    Password: razorfish
  • Chatterbox – addressing the customer journey through path to purchase analytics

Transcript

  • 1. presented by Chris Bowler GVP Social & Real-Time Marketing @chrisrbowler
  • 2. Razorfish WAVE Predict Trending Topics in the Moment
  • 3. 2 Real-Time Marketing continues to explode
  • 4. Communicating in real-time is now mandatory • Technology has transformed social behavior into instantaneous propagation of thought, opinion and perspective throughout the connected world. • We collect and synthesize so much data at warp speeds, we have even started to forecast what’s next.
  • 5. This has tangible benefits to marketers • Listening/Learning • Insight generation • Content Creation • Conversion to Purchase
  • 6. Marketing at the speed of tomorrow 5 Historical Real-Time Predictive
  • 7. Razorfish WAVE A powerful marriage of predictive data and the right creative that propels a brand to lead the wave of conversation, owning the moment
  • 8. What we mean by predictive We have tools that allow us to see trends before they gain critical mass, giving us a head start on creating content
  • 9. Live Demo
  • 10. Use Cases • Discover trending topics around a brand – Publish timely, relevant content – Extend product launches and events with timely posts • Create Liquid Media buying opportunities – Turn on / Turn off search terms and display ads • Find “ready-to-buy” customers in the moment – Social CRM at scale 9
  • 11. Marketing at the speed of tomorrow 10 Historical Real-Time Predictive
  • 12. presented by Chris Bowler GVP Social & Real-Time Marketing