BUG LABS
RAZORFISH TECH SUMMIT
!
!
JUNE 3, 2014
Confidential and Proprietary
CONFIDENTIAL AND PROPRIETARY
BACKGROUND
•
Bug Labs
- Founded 2006 - Peter Semmelhack
- Initial product launch 2008 - BUG
-...
33
“Internet of Everything”
“Smarter Planet”
“The Industrial Internet”
THE INTERNET OF THINGS
3
4
1 BILLION PEOPLE
NEXT FACEBOOK?
57 7Millions of disparate devices
CodeDeploy
CodeDeploy
CodeDeploy
C++ RTOS Android
Write once...
Scales only to niche
ins...
6
IoT Markets
Market

Size
Vertical Market
“LONG TAIL”
HYPE
7
Internet of Things
INTERNET OF THINGS
8
Well known development processes

Large, trained, workforce

“Viral”
INTERNET OF THINGS
9
Well known development processes

Large, trained, workforce

Distribution prowess
INTERNET THINGS
10
Point of friction
Digital and Physical worlds collide
Cost

Expertise

Technology
PROBLEM
Developing and deploying IoT applications is too complex.
113
COMPLEXITY
•
Connectivity
•
Firmware
•
Management & Administration
•
Security
•
Service
12
OPPORTUNITY
135
“Dropbox moment”.
14
Did not invent cloud data storage.
>> Made it ridiculously simple.
>> For enterprise too.
CONNECT
15
“Share your Thing”
DWEET™
•
“Twitter for devices.”
•
Zero-friction IoT provisioning system for network connected devices
•
No sign up, paymen...
VISUALIZE
17
“Share your Thing”
+
“Visualize your Thing”
FREEBOARD™
•
Cloud-based service for the creation and sharing of customized user
interfaces / homepages for any connected ...
Presence
Loca*on
Temperature
Energy3usage
Humidity
Status
Se8ngs
Speed
Accelera*on
Direc*on
Fuel3level
Ac*vity
Door3posi*o...
BENEFITS OF LOW FRICTION
•
Users
Easy to adopt, use and share
Little risk - no fear of failure
Affordable
Scales seamlessl...
DEMONSTRATION
1
1
FORD MOTOR COMPANY
•
Key Business Challenges
New transportation modes entering mainstream
Competitive offerings challengin...
Family’s Cars
- Safety
- Situation
- Social
“I want to interact with my family on the road.”
FORD MOTOR COMPANY
John, Mary, Tommy and Lily
Uncle Bob
Bill, Laura, Greg, Sally, Maggie
BUGswarm:
- Manage “swarms” of devices
- Create cont...
THANK YOU!
www.buglabs.net @buglabs info@buglabs.net| |
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Razorfish 2014 Tech Summit - Founder/CEO of Bug Labs Peter Semmelhack

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Peter shares the amazing work his team is doing with dweet.io and freeboard to help teams ideate and create with the Internet of Things in real time.

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Transcript of "Razorfish 2014 Tech Summit - Founder/CEO of Bug Labs Peter Semmelhack"

  1. 1. BUG LABS RAZORFISH TECH SUMMIT ! ! JUNE 3, 2014 Confidential and Proprietary
  2. 2. CONFIDENTIAL AND PROPRIETARY BACKGROUND • Bug Labs - Founded 2006 - Peter Semmelhack - Initial product launch 2008 - BUG - CES - Best of Show - 2010 - Swarm™ - first cloud-based, REST M2M messaging server - 2014 - dweet™ + freeboard™ - first web-based IoT interface builder - Investors: Union Square Ventures, Spark Capital,Verizon Ventures 22 “Social Machines” Wiley & Sons (April 2013)
  3. 3. 33 “Internet of Everything” “Smarter Planet” “The Industrial Internet” THE INTERNET OF THINGS 3
  4. 4. 4 1 BILLION PEOPLE NEXT FACEBOOK?
  5. 5. 57 7Millions of disparate devices CodeDeploy CodeDeploy CodeDeploy C++ RTOS Android Write once... Scales only to niche installed base FRAGMENTATION
  6. 6. 6 IoT Markets Market Size Vertical Market “LONG TAIL”
  7. 7. HYPE 7 Internet of Things
  8. 8. INTERNET OF THINGS 8 Well known development processes Large, trained, workforce “Viral”
  9. 9. INTERNET OF THINGS 9 Well known development processes Large, trained, workforce Distribution prowess
  10. 10. INTERNET THINGS 10 Point of friction Digital and Physical worlds collide Cost Expertise Technology
  11. 11. PROBLEM Developing and deploying IoT applications is too complex. 113
  12. 12. COMPLEXITY • Connectivity • Firmware • Management & Administration • Security • Service 12
  13. 13. OPPORTUNITY 135 “Dropbox moment”.
  14. 14. 14 Did not invent cloud data storage. >> Made it ridiculously simple. >> For enterprise too.
  15. 15. CONNECT 15 “Share your Thing”
  16. 16. DWEET™ • “Twitter for devices.” • Zero-friction IoT provisioning system for network connected devices • No sign up, payment plans or setup • Fastest, easiest way to get up and running with IoT proof-of-concept, prototype or production deployment • HTTP - most common, popular and supported protocol 16
  17. 17. VISUALIZE 17 “Share your Thing” + “Visualize your Thing”
  18. 18. FREEBOARD™ • Cloud-based service for the creation and sharing of customized user interfaces / homepages for any connected device - Meaningful visualizations of device data and behavior - Easy to use - Flexible connections to multiple data sources / device types - Facilitate rapid prototyping • Innovative mash-ups between connected devices • Single dashboard for interacting with data from variety of sources 188
  19. 19. Presence Loca*on Temperature Energy3usage Humidity Status Se8ngs Speed Accelera*on Direc*on Fuel3level Ac*vity Door3posi*on Efficiency Etc…. Heaters Commercial Appliances HVAC3units Services3 (Common3API) Applica*ons Dweet%API%provides%secure,%bidirec4onal%access%to%all% supported%devices%allowing%developers%to%early%build% innova4ve,%interac4ve%applica4ons. Pumps Shop3Floor3Equipment freeboard 19 DWEET™ + FREEBOARD™
  20. 20. BENEFITS OF LOW FRICTION • Users Easy to adopt, use and share Little risk - no fear of failure Affordable Scales seamlessly to production • Partners Easy to sell Low cost of sales High margin revenue - new service(s) for connected hardware products Turnkey - easily integrated into existing solutions 20
  21. 21. DEMONSTRATION 1 1
  22. 22. FORD MOTOR COMPANY • Key Business Challenges New transportation modes entering mainstream Competitive offerings challenging thought leadership Existing solution constraining innovation 22
  23. 23. Family’s Cars - Safety - Situation - Social “I want to interact with my family on the road.” FORD MOTOR COMPANY
  24. 24. John, Mary, Tommy and Lily Uncle Bob Bill, Laura, Greg, Sally, Maggie BUGswarm: - Manage “swarms” of devices - Create context and group communications - Mash up BUG data with web APIs - Create reports and visualizations - Push messages/content to Swarm members FORD MOTOR COMPANY
  25. 25. THANK YOU! www.buglabs.net @buglabs info@buglabs.net| |

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