Ektron - SF Developer Meetup                       Salim Hemdani          Salim.Hemdani@razorfish.com                     ...
Hello        Salim Hemdani        Razorfish        @shemdani        FB:/shemdani        Blog: www.askdude.com
RAZORFISH AT-A-GLANCE
Publicis Network      Advertising Brands4
CREATIVE   TECHNOLOGY                        5
Marketing + Complex Experiences + Technology•DIGITAL LEADERSHIP REQUIRES MORE THAN MARKETING LEADERSHIP ALONE    FORRESTER...
Razorfish creates experiences that buildbusiness
World-Class Clients8
Integrated, Holistic Approach   AWARENESS                                              EXPERIENTIAL                       ...
Facts• Full-service agency with digital/technology at the  core• One of the largest interactive marketing &  technology co...
RANDOM THOUGHTS
Pace of Change• The Singularity is Near
Internet Backbone is Growing &Computing Power is Growing
Our Brains are Processing Faster
Mobile Soaring+
Social Soaring+
There has been a proliferation ofapplication platforms and devices
CHANGE – Only Constant Interfaces   Enablers   Expectations
Marketing and IT – TUG of WAR
Product / Business CycleGROWTH                                                                 Re-Inventing               ...
The need is more than ever
3 RULES FOR ENGINEERS
Engineering Enables Experience
Platform needs to know ART + Science
Think Ahead not Just NOW!
Salim HemdaniGroup Vice President, Razorfish                   @shemdani                 FB:/shemdani      Blog: www.askdu...
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Ektron CMS Developers Meetup San Francisco

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Presentation done by Salim Hemdani at San Francisco Developer Meetup organized by Ekron CMS.

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  • We are the digital innovators of the PublicisGroupe, the third largest communications agency in the world
  • This is our mantraCreate – bring new solutionsExperiences – we don’t just build brand perception, we create brand reality; experiences that cause actionBusiness – focused solely on our client’s success
  • Trusted digital partner to some of the largest and most valuable brands in the world
  • We believe that every stage of the marketing process is interconnected and that marketing strategy requires an integrated, holistic approachSo we have invested heavily to build these service offeringsThough most clients focus on narrow engagements, they benefit by having talent that knows how to work across the entire funnel
  • Ray Kurzweil from MIT has pulled together an amazing set of equations showing that the pace of change is moving at a pace never seen before in the history of manThese stats are important to help us recognize the pace of change is changing.Why is that important? Because we need to keep pace with the change and accept that things happen faster.People adopt technologies fasterCloud technologies enable us to build applications fasterMost importantly we learn faster
  • The internet backbone is growing quicklyMore and more interactions are happening at a logarithmic pace i.e. faster than just linear or what we would expectIt’s not going down, even after the bubble burst
  • I liked this graph because it goes the other way, but seriously, what’s interesting about is that we ARE processing faster.Our brains are reconstructing images faster, which may indicate we are processing information fasterMaybe the flicker on LCD’s really isn’t such a bad thing. That doesn’t mean I am ready to give up my Kindle, but it’s definitely an interesting statistic to consider.
  • Product lifecycle in business sense… Decline phase can only be eliminated or delayed by re-inventing.. The time span depends on landscape… Combustion Engine in our cars has the time span that is really long but Yahoo, Groupon, Facebook or any company that does anything digital suffer from rapid changes.Technological ChangesUser expectation changesGlobalization (Internet and Access)
  • Engineering enables experiences it does not dictate it.
  • Technologically Strong but at the same time experientially inviting. Focus on interfaces and experience design.
  • Look into the future of any activity you do. Don’t follow BRD and Function specs. Be agile, be nimble and be ready to embrace the new world!
  • Ektron CMS Developers Meetup San Francisco

    1. 1. Ektron - SF Developer Meetup Salim Hemdani Salim.Hemdani@razorfish.com @shemdani
    2. 2. Hello Salim Hemdani Razorfish @shemdani FB:/shemdani Blog: www.askdude.com
    3. 3. RAZORFISH AT-A-GLANCE
    4. 4. Publicis Network Advertising Brands4
    5. 5. CREATIVE TECHNOLOGY 5
    6. 6. Marketing + Complex Experiences + Technology•DIGITAL LEADERSHIP REQUIRES MORE THAN MARKETING LEADERSHIP ALONE FORRESTER WAVE: DIGITAL MARKETING FORRESTER WAVE: DIGITAL TRANSACTION
    7. 7. Razorfish creates experiences that buildbusiness
    8. 8. World-Class Clients8
    9. 9. Integrated, Holistic Approach AWARENESS EXPERIENTIAL COMMUNITY Display Web Support Direct Mobile Networks ATTRACT ENGAGE CONVERT RETAIN Retail Platforms eCRMSearch Events Forums COMMERCE TRAFFIC LOYALTY Consumer Research & Strategy Site Conversion Flow + Analytics CRM & Loyalty Programs Brand Definition & KPIs & ROI evaluation Testing + Optimization Social Networks & Private Reinvigoration Optimization Transaction Performance Forums 9 Design, UX + Dev Measurement & Analytics Support Platforms
    10. 10. Facts• Full-service agency with digital/technology at the core• One of the largest interactive marketing & technology companies• 2,000+ employees worldwide• 8 US offices: Atlanta, Austin, Chicago, New York, Philadelphia, Portland, San Francisco, Seattle• 6 International hubs: Frankfurt, Hong Kong, London, Sao Paulo, Shanghai, Sydney
    11. 11. RANDOM THOUGHTS
    12. 12. Pace of Change• The Singularity is Near
    13. 13. Internet Backbone is Growing &Computing Power is Growing
    14. 14. Our Brains are Processing Faster
    15. 15. Mobile Soaring+
    16. 16. Social Soaring+
    17. 17. There has been a proliferation ofapplication platforms and devices
    18. 18. CHANGE – Only Constant Interfaces Enablers Expectations
    19. 19. Marketing and IT – TUG of WAR
    20. 20. Product / Business CycleGROWTH Re-Inventing Business How quickly the landscape is changing? Concept Concept Market Business Creation Development Development Optimization Harvesting TIME
    21. 21. The need is more than ever
    22. 22. 3 RULES FOR ENGINEERS
    23. 23. Engineering Enables Experience
    24. 24. Platform needs to know ART + Science
    25. 25. Think Ahead not Just NOW!
    26. 26. Salim HemdaniGroup Vice President, Razorfish @shemdani FB:/shemdani Blog: www.askdude.com

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