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Do or Die - Clark Kokich, Razorfish Chairman
 

Do or Die - Clark Kokich, Razorfish Chairman

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    Do or Die - Clark Kokich, Razorfish Chairman Do or Die - Clark Kokich, Razorfish Chairman Presentation Transcript

    • Do or DieClark Kokich
    • • What I hear CEO’s saying: “We seem to be trying all of these new technologies, and while some of it seems to be working, it doesn’t add up to anything that matters. I don’t need a bunch of $10-million ideas. I need a $1-billion idea.”• What we want CEO’s to be saying: “We’ve used digital technologies to completely transform our relationship with our best customers. It’s given us a sustainable competitive advantage, and as a result, we’re increasing sales and profits.”
    • Our challenge for the past fifty years:Change perceptions.
    • Our challenge today: Change reality.
    • Three key challenges:• Redefine the definition of a “big idea.”• Reverse the process, from “Channel Up” to “Idea Down.”• Master the art of collaboration.
    • Vail Case goes here
    • What Robert Katz and Vail got right:Developed a business idea, not just anothermarketing idea.• Reversed the process, from “Channel Up” to “Idea Down.”• Mastered the art of collaboration.
    • Thank YouClark Kokich