• What I hear CEO’s saying: “We seem to be trying all of these new technologies, and while some of it seems to be working, it doesn’t add up to anything that matters. I don’t need a bunch of $10-million ideas. I need a $1-billion idea.”• What we want CEO’s to be saying: “We’ve used digital technologies to completely transform our relationship with our best customers. It’s given us a sustainable competitive advantage, and as a result, we’re increasing sales and profits.”
Our challenge for the past fifty years:Change perceptions.