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Building an Ecosystem for Web Apps
 

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Rahul Roy Chowdhury, Product Manager at Google, provides a keynote address at the 2011 Razorfish Technology Summit. He discusses the proliferation of apps and the future of the web.

Rahul Roy Chowdhury, Product Manager at Google, provides a keynote address at the 2011 Razorfish Technology Summit. He discusses the proliferation of apps and the future of the web.

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  • Atari 2600 – 1977 . It is credited with popularizing the use of  microprocessor -based hardware and  cartridges  containing game code, instead of having non-microprocessor  dedicated  hardware with all games built in. 
  • Video Olympics – 1977
  • Video Olympics – 1977
  • Pitfall – 1982 The player must maneuver a  character  known as Pitfall Harry through a  maze -like jungle in an attempt to recover 32 treasures in a 20-minute time period. Along the way, he must negotiate numerous hazards, including pits, quicksand, rolling logs, fire, rattlesnakes, scorpions, and crocodiles. Harry may jump over or otherwise avoid these obstacles by climbing, running, or swinging on a vine to avoid them.
  • Pitfall – 1982 The player must maneuver a  character  known as Pitfall Harry through a  maze -like jungle in an attempt to recover 32 treasures in a 20-minute time period. Along the way, he must negotiate numerous hazards, including pits, quicksand, rolling logs, fire, rattlesnakes, scorpions, and crocodiles. Harry may jump over or otherwise avoid these obstacles by climbing, running, or swinging on a vine to avoid them.
  • Hotmail – circa 1999
  • Chrome is driving innovation on the Web. Connectivity: More efficient connectivity means more real-time chats, faster games, and better communication. Web Sockets and Server-Sent Events are pushing (pun intended) data between client and server more efficiently than ever before. Between SVG, Canvas, WebGL, and CSS3 3D features, you're sure to amaze your users with stunning visuals natively rendered in the browser. Beginning with the Geolocation API, Web Applications can present rich, device-aware features and experiences. Incredible device access innovations are being developed and implemented, from audio/video input access to microphones and cameras, to local data such as contacts & events, and even tilt orientation. CSS3 delivers a wide range of stylization and effects, enhancing the web app without sacrificing your semantic structure or performance. Additionally Web Open Font Format (WOFF) provides typographic flexibility and control far beyond anything the web has offered before. Offline & Storage:  App Cache, as well as the Local Storage, Indexed DB, and the File API specifications. Performance: Make your Web Apps and dynamic web content faster with a variety of techniques and technologies such as Web Workers and XMLHttpRequest 2. No user should ever wait on your watch. Audio and video are first class citizens in the HTML5 web, living in harmony with your apps and sites. Lights, camera, action! Semantics: Giving meaning to structure, semantics are front and center with HTML5. A richer set of tags, along with RDFa, microdata, and microformats, are enabling a more useful, data driven web for both programs and your users.
  • Lazy registration Integrated auth (OpenID) Automatic persistence Fast! Caching, offline access. Rich interactions: drag and drop.
  • Lazy registration Integrated auth (OpenID) Automatic persistence Fast! Caching, offline access. Rich interactions: drag and drop.
  • CWS users used the WGT applications, and more than 25% have registered accounts on WGT. Chrome users play 23% more than those from other WGT advertising sources, and are buying virtual goods on WGT at a exceptionally high rate of 147% more than average. Jeff says, noting that the average time on site is more than 10 minutes for all web app users, and almost 20 minutes for Chrome users. “This higher time of engagement translates directly to more items saved by our users,” Jeff continues, explaining that the Chrome Web Store app launch, along with newly introduced Springpad features, has contributed to an increased ratio of items saved per user – from 4:1 to 9:1.

Building an Ecosystem for Web Apps Presentation Transcript

  • 1. Building An Ecosystem For Web Apps Rahul Roy-Chowdhury, Product Manager, Google.
  • 2. Google Proprietary
  • 3. Google Proprietary
  • 4. Google Proprietary
  • 5. Google Proprietary
  • 6. Google Proprietary
  • 7. Google Proprietary
  • 8. Google Proprietary
  • 9. Google Proprietary
  • 10. Google Proprietary
  • 11. Google Proprietary Offline & Storage Visual Styling Typography Multimedia Connectivity Graphics Device Access Performance
  • 12. Google Proprietary March 14th March 8th March 22nd
  • 13. Google Proprietary
  • 14. Google Proprietary
    • Users discover the best web apps
    • Developers get distribution at scale
    • Simple payments
    • Apps synced across devices
    • Transparent policies
  • 15. Google Proprietary
  • 16. Google Proprietary
  • 17. Google Proprietary “ Of course it's very early days but even so we are blown away by the response.” - TweetDeck  ” This app is a unique opportunity for our advertisers to align their brand with The Times's affluent and influential audience on an innovative new platform.” – NY Times “ There's a lot of great stuff out there including a stunning Web app from Sports Illustrated, a fun drawing app for kids, numerous social networking apps, productivity programs and games from major developers such as Electronic Arts, Namco, Zynga, and PopCap. Check it out.” – PC World
  • 18. Google Proprietary
  • 19. Google Proprietary Lesson #1: Low-friction first-run experiences. Lesson #2: Rich interactions. Polish matters. Lesson #3: Speed. Caching. Offline access
  • 20. Google Proprietary “ We’ve seen almost 100% percent higher time of engagement from users originating from Chrome than all other web app users.” -- Jeff Janer, Co-Founder “ We’ve been exceptionally pleased with the response to the game. It’s not just that people are using the app - it’s that the Chrome audience appears to be highly qualified and engaged. The results have far exceeded our expectations.” -- Yu Chiang Cheng, Founder
  • 21. Learn More Google Proprietary
    • Web Store: https://chrome.google.com/webstore
    • Business Site: www.google.com/chrome/createanapp  
    • Technical Docs: http://code.google.com/chrome/apps/
    • HTML5 Tutorials, sample code: http://www.html5rocks.com/
    • Chrome Apps Google Group: http://bit.ly/chromeappsgroup
  • 22. Thank You!