Nordic Tourism Investment Index 2012 presentation stockholm 25sep2013

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Presentation held at the 2013 Nordic Tourism Investment Forum at IVA conference center in Stockholm 25September 2013

Presentation held at the 2013 Nordic Tourism Investment Forum at IVA conference center in Stockholm 25September 2013

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  • 1. Nordic Tourism Investment Index 2012 The Nordic Tourism Investment Index 2012
  • 2. Nordic Tourism Investment Index 2012 Nordic Tourism Index 2012
  • 3. Nordic Tourism Investment Index 20123 • Measuring - Tourism Activities in five categories: Ferries, Öresund Bridge, Air travel, Guest nights and Ski days. - The activities are accounted for as one unit per one way travel, 1 guest night or one ski day. • Purpose - Provide tourism industry facts on Nordic tourism development and where there is growth in market Nordic Tourism Index 2012
  • 4. Nordic Tourism Investment Index 2012 Nordic Tourism Index 2012 2012 Ferrys IntraNordic -6,2% Öresund Bridge -2,2% Domestic Air 0,1% International Air 2,9% Domestic guestnights 1,0% Foreign guestnights 0,8% Ski days 17,6% Total activities 1,3% 5 Year Ferrys IntraNordic -17,1% Öresund Bridge -3,5% Domestic Air 8,6% International Air 12,9% Domestic guestnights 3,2% Foreign guestnights 3,7% Ski days 2,5% Total activities 4,0% Nordic Tourism Index 2012 vs 2011 Nordic Tourism Five Year Index -0,5% 0,9% 2,4% 0,5% 1,3% Denmark Finland Norway Sweden Total -1,8% 4,5% 7,3% 0,9% 4,0% Denmark Finland Norway Sweden Total
  • 5. Nordic Tourism Investment Index 2012 Outlook 2013 – 2014 • Steady growth in 2013-2014 • Denmark back in growth mode 2012 2013 2014 Denmark -0,4% 0,2% 1,7% Finland 0,0% 1,3% 3,2% Norway 3,0% 1,3% 2,6% Sweden 1,1% 1,1% 2,6% Five year 2012 2013 2014 Denmark -1,8% -0,5% 0% 1% Finland 4,5% 0,9% 1% 2% Norway 7,3% 2,4% 2% 2% Sweden 0,9% 0,5% 1% 2% Total 4,0% 1,3% 1% 2% Nordic Tourism Index Outlook 2013-204Economic outlook 2013-2014 Economic GDP Outlook Nordic Countries (National Institute of Economic Research, NIER) Forecasts by Razormind • Steady growth in 2013-2014 • Growing from record levels • Business travelers back in late 2013 • Strong home markets • Strong currencies in Sweden and Norway
  • 6. Nordic Tourism Investment Index 2012 Nordic Tourism Investment Index 2012
  • 7. Nordic Tourism Investment Index 20127 • Measuring - New capacity in four categories: hotels, arenas, winter sport facilities and tourism marketing in all Nordic countries - We are not measuring state investments or support/aid (except marketing) • Purpose - Provide tourism industry facts on what investments are done by who and where.
  • 8. Nordic Tourism Investment Index 2012 Results of investments in 2012 compared with 2011 212 Million Euros, +4% 556 Million Euros, -20% 94 Million Euros, -15% 36 Million Euros, -47% Investment in tourism in 2012, per country Hotels, 503 million Euros (668, -25%) Arenas, 229 million Euros (229, +-0) Amusement parks, 35 million Euros (39, -10%) Ski Resorts, 51,6 million Euros (64,5, -20%) State investment in tourism marketing, 77,8 million Euros (77,4, +1%) Overall result, 896,4 million Euros (1077,9, -17%) Investment in tourism in 2012, per country
  • 9. Nordic Tourism Investment Index 2012 Investments in tourism 2007-2013, euro 2007 2008 2009 2010 2011 2012 2013 Total Hotels Arenas Ski Resorts 1078 millions 668 millions 229 millions 65 millions ”Investment peak” 896 millions 503 millions 229 millions 52 millions
  • 10. Nordic Tourism Investment Index 2012 Summary • We are travelling more than ever - Up 1 percent in 2012, 4 percent since 2008 • Investments in Nordic travel industry are declining - Investments are turning down with 17 percent since 2011
  • 11. Nordic Tourism Investment Index 2012 Conclusions • International competition is heating up - Japan has tourism as second most important issue to boost economy - “I want the United States to be the top tourist destination in the world.” President Obama, Orlando, January 2012 - Heavy investments in Middle East destinations as Dubai, Oman, Sharjah etc - China is developing new destinations • We need game changers - Visitors and investors from outside Nordic countries will not come by themselves - Could Nordic countries together make a difference and how?