Crowdfunding for Causes - Lesley Mansford @ NTC 2013

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Razoo CEO, Lesley Mansford, gave a presentation on Crowdfunding for Causes at the 2013 Nonprofit Technology Conference in Minneapolis, MN. This brief presentation highlights the best practices in …

Razoo CEO, Lesley Mansford, gave a presentation on Crowdfunding for Causes at the 2013 Nonprofit Technology Conference in Minneapolis, MN. This brief presentation highlights the best practices in creating and supporting successful, online fundraisers for nonprofits.

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  • Idea – it’s a campaign plan it before you put up your page
  • PERHAPS WE JUST SHOW THE KID VIDEO HERE???? Girl with post it notes
  • Speak to widgets and facebook
  • You can use incremental goals and updates to keep your donors engaged in your ongoing story. Not only will your supporters enjoy seeing your success, but these regular updates serve as reminders for those who haven’t given yet. Also post interesting, eye-catching things that can encourage your friends to share it with their friends on their own social pages.

Transcript

  • 1. Crowdfunding for Causes democratizing philanthropy© Razoo 2013 Confidential and Proprietary 1
  • 2. How to create a successful online fundraiser 1) Plan ahead 2) Set a realistic goal 3) Tell a compelling story 4) Set a deadline 5) Start with your inner circle 6) Start!© Razoo 2013 Confidential and Proprietary 2
  • 3. Fundraiser = Campaign Your fundraiser should look like this. promote promote promote start end Not like this. promote Deadline panic. Promote! end start© Razoo 2013 Confidential and Proprietary 3
  • 4. Tell Your Story© Razoo 2013 Confidential and Proprietary 4
  • 5. Images Are Powerful© Razoo 2013 Confidential and Proprietary 5
  • 6. …Videos Even More So Fundraisers with videos typically earn 4X more.© Razoo 2013 Confidential and Proprietary 6
  • 7. Have Some Fun This ED put himself in a locked cage.© Razoo 2013 Confidential and Proprietary 7
  • 8. Now Start Promoting© Razoo 2013 Confidential and Proprietary 8
  • 9. Start With Your Inner Circle Build momentum, then branch out. • Staff • Board of Directors • Key Influencers • Volunteers • Friends • Donors • Your Social Networks© Razoo 2013 Confidential and Proprietary 9
  • 10. Share & Ask Your Donors to Share One Facebook share is worth a lot. = $18© Razoo 2013 Confidential and Proprietary 10
  • 11. Drive Participation with Competition© Razoo 2013 Confidential and Proprietary 11
  • 12. Stay In Touch Announce when milestones have been met. Send “thank you” notes to donors. Show donors their impact.© Razoo 2013 Confidential and Proprietary 12
  • 13. Questions? Lesley Mansford lesley@razoo.com @lesleymansford, @razoo www.razoo.com© Razoo 2013 Confidential and Proprietary 13