Your Guide to Giving
Tuesday on Razoo
Webinar | October 28, 2013
Welcome
• 

Learn about Razoo and
#GivingTuesday

• 

Create your page

• 

Plan a fundraising strategy

• 

Be creative a...
Razoo’s Mission
•  Creating meaningful giving experiences
and closing the gap between the desire
to give and the ability t...
Black Friday, Cyber Monday,
and now…
A national day of annual giving,
a movement of generosity
Razoo’s community Giving Days
are powerful 24-hour online
fundraising competitions that unite
communities around causes.
Prizes!
•  Top Nonprofits: Grand prize of $5,000; prizes
up to 50th place

•  Top GivingTuesday Fundraisers: Grand
prize o...
Prizes!
Video Challenge: $2,000
Step 1: Create your video
Step 2: Upload your video
Step 3: email support@razoo.com
Tips: ...
How to Prepare
• 

Create your fundraiser

• 

Use the CAUSE SETUP box
• 
• 
• 
• 
• 
• 

Tell your story
Suggested donati...
Strategies for Success
• 

Set goals – both financial and tangible

• 

Secure a matching grant

• 

Host a live event

• ...
Strategies for
Communication
• 
• 
• 
• 
• 

How does your nonprofit meet needs in your
community?
What is your communicat...
…Communication: Asking
Personal
• 
• 

Send to individuals
Make phone calls

Relational
• 
• 

Tell stories
Make a connect...
On Tues, December 3
•  Send 3 main emails
•  Thank donors in real-time
•  Host a live event
Be Creative
• 
• 
• 

• 
• 

Try something new, experiment
Fundraise with your personality
Provide a reason to come back,
...
Be Creative: Examples
Be Creative: Examples
Thank You
We’re here to support you!
Razoo Customer Support
Mon-Fri 9-8 pm EDT
support@razoo.com
866-437-1952
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#Gt webinar deck v10.28

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Razoo's Customer Support Team guides you through using Razoo for #GivingTuesday!

Find more Razoo Webinars at this link: razoo.com/webinars

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#Gt webinar deck v10.28

  1. 1. Your Guide to Giving Tuesday on Razoo Webinar | October 28, 2013
  2. 2. Welcome •  Learn about Razoo and #GivingTuesday •  Create your page •  Plan a fundraising strategy •  Be creative and get inspired
  3. 3. Razoo’s Mission •  Creating meaningful giving experiences and closing the gap between the desire to give and the ability to give •  $170 million+ in donations •  27,000+ nonprofits
  4. 4. Black Friday, Cyber Monday, and now… A national day of annual giving, a movement of generosity
  5. 5. Razoo’s community Giving Days are powerful 24-hour online fundraising competitions that unite communities around causes.
  6. 6. Prizes! •  Top Nonprofits: Grand prize of $5,000; prizes up to 50th place •  Top GivingTuesday Fundraisers: Grand prize of $15,000; prizes up to 25th place •  Golden Tickets: •  •  6 Power Hours ($1000) Donor match – (12) $375 match of lucky donors
  7. 7. Prizes! Video Challenge: $2,000 Step 1: Create your video Step 2: Upload your video Step 3: email support@razoo.com Tips: Videopixie.com
  8. 8. How to Prepare •  Create your fundraiser •  Use the CAUSE SETUP box •  •  •  •  •  •  Tell your story Suggested donation amounts Upload videos and images with captions Create a thank you video and message Set up a matching grant Integrate social media For Nonprofits: •  Claim admin access (razoo.com/claim)
  9. 9. Strategies for Success •  Set goals – both financial and tangible •  Secure a matching grant •  Host a live event •  Be creative and real •  Engage everyone you know
  10. 10. Strategies for Communication •  •  •  •  •  How does your nonprofit meet needs in your community? What is your communication plan? Craft a clear, clever, and actionable campaign Recruit others to amplify your message Use multiple channels Facebook/Twitter/Google+ E-mail, e-mail signatures, e-newsletters Video Word of mouth
  11. 11. …Communication: Asking Personal •  •  Send to individuals Make phone calls Relational •  •  Tell stories Make a connection/touch-point Specific •  •  Provide examples of past work Explain future plans
  12. 12. On Tues, December 3 •  Send 3 main emails •  Thank donors in real-time •  Host a live event
  13. 13. Be Creative •  •  •  •  •  Try something new, experiment Fundraise with your personality Provide a reason to come back, competition Put your own skin in the game Connect online and offline with the actual work you do
  14. 14. Be Creative: Examples
  15. 15. Be Creative: Examples
  16. 16. Thank You We’re here to support you! Razoo Customer Support Mon-Fri 9-8 pm EDT support@razoo.com 866-437-1952

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