They Are Out to Get You<br />A Semiotic Analysis of popular advertisements<br />
There are a myriad of advertisements played on television and radio everyday.  Many people don’t notice them because they ...
<ul><li>Social Assumptions
Social Fears</li></ul>To make the viewer associate the product with certain feelings and goals<br />These Techniques Use…<...
Man Up Says Miller Lite<br />Skinny Jeans<br />European Swimwear<br />
<ul><li>Feature a male central character
Attractive Female Bartender
Some embarrassing unmanly act</li></ul>     (Skinny jeans or skimpy male swimwear)<br /><ul><li>An association of Miller L...
<ul><li>Drinking any other light beer will make you unmanly
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  1. 1. They Are Out to Get You<br />A Semiotic Analysis of popular advertisements<br />
  2. 2. There are a myriad of advertisements played on television and radio everyday. Many people don’t notice them because they are so commonplace. However more and more advertisers are using special techniques to make you subconsciously question the choices you make as a consumer.<br />Introduction<br />
  3. 3. <ul><li>Social Assumptions
  4. 4. Social Fears</li></ul>To make the viewer associate the product with certain feelings and goals<br />These Techniques Use…<br />
  5. 5.
  6. 6. Man Up Says Miller Lite<br />Skinny Jeans<br />European Swimwear<br />
  7. 7. <ul><li>Feature a male central character
  8. 8. Attractive Female Bartender
  9. 9. Some embarrassing unmanly act</li></ul> (Skinny jeans or skimpy male swimwear)<br /><ul><li>An association of Miller Lite with manly behavior</li></ul>Both Ads Have the Same Theme<br />
  10. 10. <ul><li>Drinking any other light beer will make you unmanly
  11. 11. If one does not drink Miller Lite, then people will make fun of them
  12. 12. Attractive woman wont be attracted to you
  13. 13. Uses universal fears of exclusion and embarrassment </li></ul>What are the Ads Really Saying<br />
  14. 14. <ul><li>These ads are aimed at men
  15. 15. Men are primary consumers of beer
  16. 16. Mostly men used in ads
  17. 17. Only woman is bartender</li></ul>Demographic<br />
  18. 18. <ul><li>These ads could be considered successful based on the fact that many men worry about looking like a “wuss” when they drink a light beer. Miller cures this by saying that their beer can be manly and light all at the same time</li></ul>Ad Success<br />
  19. 19. <ul><li>Advertisements use tactics like this to entice people into buying their products. Facts aren’t even needed to make their product better than the competition. An association with a wanted goal is all it takes</li></ul>Conclusion<br />

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