sem 1 punya assigment....

1. The marketing
microenvirenment
PM 101

2. SHRANKS Enterprise
Naim (shrank) Razali Lily Syafiq Juceman SHAH-rain
1) Mohammad Naim Bin 3) Mohammad Syafiq Bin Baharum.
Khairuddin. (10DIB11F1051)
(10DIB11F1006) 4) Jusman Bin Malla. (1oDIB11F1017)
2) Mohammad Razali Bin 5) Mohd Shahrin Bin Nemmang.
Husman. (10DIB11F1015) (10DIB11F1003)

3. • A public is any group that has an actual or
potential interest in or impact on an
organization’s to achieve its objectives.
• A company may need to prepare plan for for
these publics.
• There are seven type of public;

4. SEVEN TYPE PUBLIC
1) Financial Public 4)Citizen Action Public
2)Media Public 5)Local Public
3)Government Public 6)Internal
Public
7)General
Public

5. Financial Public
BANKS
STOCKHOLDERS
INVESMENT HOUSE

6. MEDIA PUBLIC
 NEWSPAPER
 MAGAZINES
 RADIO AND
TELEVISION STATION

7. GOVERNMENT PUBLIC
Example Of Government Public;
1. Federal Government.
2. State Government.
3. Public Municipality.
4. Government bodies;
• Federal Agricultural Marketing Authority
(FAMA), Risda Industry Small Holder’s Authority
(RISDA) and other.

8. CITIZEN ACTION
PUBLIC
EXAMPLE;
•Consumer
associations
•World Wildlife
Fund(WWF)
•Majlis Kanser
Negara(MAKNA)

9. Will BE CONTINUE BY
SHAH-Rain…

10. Local public
Neighbourhood Community
residents organizations

11. Internal public
workers volunteers
The board of
managers directors of the
company

12. General public
Is the
population
at large