The marketingmicroenvirenment    PM 101
SHRANKS EnterpriseNaim (shrank)   Razali Lily       Syafiq       Juceman     SHAH-rain1) Mohammad Naim Bin          3) Moh...
• A public is any group that has an actual orpotential interest in or impact on anorganization’s to achieve its objectives...
SEVEN TYPE PUBLIC1) Financial Public                     4)Citizen Action Public2)Media Public                            ...
Financial PublicBANKS                            STOCKHOLDERS          INVESMENT HOUSE
MEDIA PUBLIC NEWSPAPER MAGAZINES RADIO AND TELEVISION STATION
GOVERNMENT PUBLICExample Of Government Public;1. Federal Government.2. State Government.3. Public Municipality.4. Governme...
CITIZEN ACTION    PUBLICEXAMPLE;•Consumerassociations•World WildlifeFund(WWF)•Majlis KanserNegara(MAKNA)
Will BE CONTINUE BYSHAH-Rain…
Local publicNeighbourhood               Community   residents               organizations
Internal publicworkers                                  volunteers                       The board of          managers   ...
General public    Is the  population   at large
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Presentation marketing

  1. 1. The marketingmicroenvirenment PM 101
  2. 2. SHRANKS EnterpriseNaim (shrank) Razali Lily Syafiq Juceman SHAH-rain1) Mohammad Naim Bin 3) Mohammad Syafiq Bin Baharum. Khairuddin. (10DIB11F1051) (10DIB11F1006) 4) Jusman Bin Malla. (1oDIB11F1017)2) Mohammad Razali Bin 5) Mohd Shahrin Bin Nemmang. Husman. (10DIB11F1015) (10DIB11F1003)
  3. 3. • A public is any group that has an actual orpotential interest in or impact on anorganization’s to achieve its objectives.• A company may need to prepare plan for forthese publics.• There are seven type of public;
  4. 4. SEVEN TYPE PUBLIC1) Financial Public 4)Citizen Action Public2)Media Public 5)Local Public3)Government Public 6)Internal Public 7)General Public
  5. 5. Financial PublicBANKS STOCKHOLDERS INVESMENT HOUSE
  6. 6. MEDIA PUBLIC NEWSPAPER MAGAZINES RADIO AND TELEVISION STATION
  7. 7. GOVERNMENT PUBLICExample Of Government Public;1. Federal Government.2. State Government.3. Public Municipality.4. Government bodies;• Federal Agricultural Marketing Authority (FAMA), Risda Industry Small Holder’s Authority (RISDA) and other.
  8. 8. CITIZEN ACTION PUBLICEXAMPLE;•Consumerassociations•World WildlifeFund(WWF)•Majlis KanserNegara(MAKNA)
  9. 9. Will BE CONTINUE BYSHAH-Rain…
  10. 10. Local publicNeighbourhood Community residents organizations
  11. 11. Internal publicworkers volunteers The board of managers directors of the company
  12. 12. General public Is the population at large

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