Interflow

A Presentation on InterflowPresented ByNayab Ali RazaSyed Mohammad RazaHammad RajaAsad RajaJawad Hassan Butt

What is an Advertising Agency?• An Ad Agency is a service business• It creates, plans and handles ads & other forms of promotion for client independently.• It handles overall client’s marketing & Branding strategies and Sales promo• Ad agency aids the selling the clients products or services.

Interflow• With offices in Karachi, Lahore and Islamabad• It has 300 professionals to the industry.• Mass effectiveness of electronic, print and out of home media to the intimacy of new media.

Interflow’s Profile• Interflow has built and re-built brands• Raised the bar on solution delivery and brought the spirit of custodianship to life over and over again.• Over the years, Interflow has been intimately associated with successful brands such as Pepsi, Ufone, Citibank, HBL, Unilever, PTC, Nes tle etc.

Interflow’s History• On July 1, 1983, Taher A. Khan’s determination to change the way advertising services were being delivered, gave birth to Interflow Communications.• For almost three decades, Pakistan’s pioneer of marketing communication services• Within 5 years became Pakistan’s one of the largest, most innovative advertising agencies

Interflow’s PhilosophyTo be the Agency most valued by those who most value brands

Interflow’s Portfolio• Electronic It is Above the Line (ATL) Advertising. For Instance Television and Radio• Print It is Above the Line (ATL) Advertising like Newspaper• Outdoor It is Below The Line (BTL) Advertising link hoarding and pamphlets that happens outdoor

Electronic Media• This is A Ufone Ad, Created by Interflow.• Ufone has been Interflow’s Valuable Client for almost a decade.

Interflow’s Departments• Admin• Accounts• Client Services• Creative/Design• Production• Marketing• HR• Recovery• Media – Buying, Planning, Execution, Billing

Interflow’s Organizational Structure Mr. Taher A. Khan CHAIRMAN CEO Regional Resident Regional Head - Head - Head Karachi Islamabad - Lahore Director Finance Director Creativity Director Operations Director HR Director Event Management Director Markeing

Interflow’s Services

Interflow’s Clients

Interflow’s Group Electronic TV• TV One – Entertainment• News One – New, Current Affairs• WasebTV – Saraiki Channel

Interflow’s Awards and Achievements• Media Recognition - Pakistan Television Network (PTV) 1988-89 Indian Abby Awards• Pakistan Advertising Association (PAA) Advertising Excellence Awards ‘91• A Tribute to Creativity 2001 – 2002• 18th Pakistan Advertising Association (PAA) Awards 2004• Indian Abby Awards - ABBY 2007• Aurora – Eurus Awards, March 17, 2007• 16th All Pakistan Newspapers Society (APNS) Awards 1999 - 2000• Social Marketing & Community Service• Best Single Mass Medium Advertising• Pepsi Co Award (held in NYC with worldwide participation)

Questions ?

Interflow

by Research Designs on Feb 25, 2012

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Interflow — Presentation Transcript