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25emailmarketingstats 130712092319-phpapp02


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  • 1. 25 Mind Blowing Email Marketing Stats #marketingcloud
  • 2. 44% of email recipients made at least one purchase last year based on a promotional email. Source: #marketingcloud
  • 3. 33% of email recipients open email based on subject line alone. Source: #marketingcloud
  • 4. Roughly half of an email list will be active – either opening or clicking on emails. Source: Epsilon #marketingcloud
  • 5. Subject lines fewer than 10 characters long had an open rate of 58%. Source: Adestra July 2012 Report #marketingcloud
  • 6. Personalized subject lines are 22.2% more likely to be opened. Source: Adestra July 2012 Report #marketingcloud
  • 7. For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. Source: Adestra July 2012 Report #marketingcloud
  • 8. 64% of people say they open an email because of the subject line. Source: Chadwick Martin Bailey #marketingcloud
  • 9. 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. Source: 2012 Blue Kangaroo Survey #marketingcloud
  • 10. 39% of marketers have no strategy for mobile email. Source: eConsultancy 2012 Email Marketing industry Census #marketingcloud
  • 11. 72% of B2B buyers are most likely to share useful content via email. Source: Earnest Agency #marketingcloud
  • 12. 56% of businesses say they plan to increase their use of email marketing in 2013. Source: The Small and Midsize Business Email Marketing Survey 2013 #marketingcloud
  • 13. Monday emails had the highest revenue per email. Source: Experian 2012 Q4 Email Benchmark Report #marketingcloud
  • 14. 27% of consumers were more likely to say their favorite companies should invest in more email. Source: ExactTarget #marketingcloud
  • 15. 1 in 2 marketers use animated gifs in their email campaigns. Source: Experian Email Market Study #marketingcloud
  • 16. This year, about 84% of all email traffic will be spam. Source: The Radicati Group #marketingcloud
  • 17. Email ad revenue reached $156 million in 2012. Source: Interactive Advertising Bureau #marketingcloud
  • 18. Emails that include social sharing buttons have a 158% higher clickthrough rate. Source: GetResponse #marketingcloud
  • 19. Women click 10% more often than men on mobile emails. Source: Tailored Mail 2012 Email Marketing Trends #marketingcloud
  • 20. Email marketing spend grows 10% year over year. Source: Forrester 2011 #marketingcloud
  • 21. 40% of B2B marketers rated the leads generated by email marketing as high quality. Source: Software Advice Survey #marketingcloud
  • 22. For every $1 spent, $44.25 is the average return on email marketing investment. Source: Experian #marketingcloud
  • 23. 82% of consumers open emails from companies. Source: Litmus #marketingcloud
  • 24. 64% of decision-makers read their email via mobile devices. Source: TopRankBlog #marketingcloud
  • 25. There are 3.6 billion email accounts in 2013. Source: The Radicati Group Email Statistics Report, 2012-2016 #marketingcloud
  • 26. By 2016, the number of email accounts will reach 4.3 billion. Source: The Radicati Group Email Statistics Report, 2012-2016 #marketingcloud
  • 27. For more information go to: #marketingcloud