25emailmarketingstats 130712092319-phpapp02
Upcoming SlideShare
Loading in...5

25emailmarketingstats 130712092319-phpapp02






Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds


Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    25emailmarketingstats 130712092319-phpapp02 25emailmarketingstats 130712092319-phpapp02 Presentation Transcript

    • 25 Mind Blowing Email Marketing Stats #marketingcloud
    • 44% of email recipients made at least one purchase last year based on a promotional email. Source: convinceandconvert.com #marketingcloud
    • 33% of email recipients open email based on subject line alone. Source: convinceandconvert.com #marketingcloud
    • Roughly half of an email list will be active – either opening or clicking on emails. Source: Epsilon #marketingcloud
    • Subject lines fewer than 10 characters long had an open rate of 58%. Source: Adestra July 2012 Report #marketingcloud
    • Personalized subject lines are 22.2% more likely to be opened. Source: Adestra July 2012 Report #marketingcloud
    • For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. Source: Adestra July 2012 Report #marketingcloud
    • 64% of people say they open an email because of the subject line. Source: Chadwick Martin Bailey #marketingcloud
    • 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. Source: 2012 Blue Kangaroo Survey #marketingcloud
    • 39% of marketers have no strategy for mobile email. Source: eConsultancy 2012 Email Marketing industry Census #marketingcloud
    • 72% of B2B buyers are most likely to share useful content via email. Source: Earnest Agency #marketingcloud
    • 56% of businesses say they plan to increase their use of email marketing in 2013. Source: The Small and Midsize Business Email Marketing Survey 2013 #marketingcloud
    • Monday emails had the highest revenue per email. Source: Experian 2012 Q4 Email Benchmark Report #marketingcloud
    • 27% of consumers were more likely to say their favorite companies should invest in more email. Source: ExactTarget #marketingcloud
    • 1 in 2 marketers use animated gifs in their email campaigns. Source: Experian Email Market Study #marketingcloud
    • This year, about 84% of all email traffic will be spam. Source: The Radicati Group #marketingcloud
    • Email ad revenue reached $156 million in 2012. Source: Interactive Advertising Bureau #marketingcloud
    • Emails that include social sharing buttons have a 158% higher clickthrough rate. Source: GetResponse #marketingcloud
    • Women click 10% more often than men on mobile emails. Source: Tailored Mail 2012 Email Marketing Trends #marketingcloud
    • Email marketing spend grows 10% year over year. Source: Forrester 2011 #marketingcloud
    • 40% of B2B marketers rated the leads generated by email marketing as high quality. Source: Software Advice Survey #marketingcloud
    • For every $1 spent, $44.25 is the average return on email marketing investment. Source: Experian #marketingcloud
    • 82% of consumers open emails from companies. Source: Litmus #marketingcloud
    • 64% of decision-makers read their email via mobile devices. Source: TopRankBlog #marketingcloud
    • There are 3.6 billion email accounts in 2013. Source: The Radicati Group Email Statistics Report, 2012-2016 #marketingcloud
    • By 2016, the number of email accounts will reach 4.3 billion. Source: The Radicati Group Email Statistics Report, 2012-2016 #marketingcloud
    • For more information go to: salesforce.com #marketingcloud