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28 Timeless Ways to Write Noticeable Headlines

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A straight the point guide that has techniques and examples of how to write more powerful headlines. ...

A straight the point guide that has techniques and examples of how to write more powerful headlines.

Take a short survey to get the extended version that contains 36 Timeless Ways to Write Noticeable Headlines by going here: http://app.getresponse.com/survey.html?survey_id=19055

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    28 Timeless Ways to Write Noticeable Headlines 28 Timeless Ways to Write Noticeable Headlines Presentation Transcript

    • 28 Timeless Ways to Write Noticeable Headlines By: Raymond Duke
    • Index Welcome Introduction About “Email Wizard” Basic Headline for “Email Wizard” Techniques Size Paradox Transcendence Piggyback Case Speed Lessen Exclusiveness Direct Ease Comparison Association Interaction WWWWWH Difference Metaphor Show Case Event Reversing Senses Question Replacement Oxfordize Individualize Demonstration Inform Symbolize Warn Disbelief Drama Authority Contradict Fun Thanks One more thing Next: Introduction © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Introduction 28 Timeless Ways to Write Noticeable Headlines is a resource that will help you write headlines by making them… • Stronger, more vivid, and memorable. • New and refreshing – even if you're saying something that’s been said 1,000's of times before. • Grab people’s attention! In order to create demonstrational consistency throughout this resource, I’ve conjured a product and service out of thin air called Email Wizard. Continue onward to find out more about what Email Wizard is as a product and service on the next slide, or jump right ahead to the first headline improving technique, Size. Go to Index Next: About “Email Wizard” © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • About “Email Wizard” As a Product, Email Wizard is a… As a Service, Email Wizard is a… Software that does the following: System that teaches how to write better emails through: • Autocompletes the writing in your emails based on how your previous emails are written (e.g., if you start to write Th…, then “ank you!” Will be autocompleted). • When you write words like “time” or “location” a dropdown box shows of dates, locations, etc. • Scans your emails that are not replied to and reminds you about them. Go to Index • • • • • 1 on 1 consulting Webinar Articles Series of Emails Etc. Next: Basic Headline for Email Wizard © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Based on the info from the previous slide, here’s a simple headline. Email Wizard Helps You Write Better Emails Now this could work, but when placed to other headlines it’d be easily overlooked. Let’s see how we can make it better. Go to Index Next: Size © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Size “Who knew that writing an email just took 5 steps?” “The one way to write an email that’s helped over 18,000 people” “Get better at the one thing you'll be doing 1000s of times in your life” Go to Index Next: Speed © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Speed “Writing an email - the quick and easy way” “Got 20 minutes? Then you can learn how to write an email like a pro” “Learn how to write email faster than a cheetah" Go to Index Next: Comparisons © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Comparisons “How to write emails 10 times better than you have been” “Make writing better emails as easy as walking a poodle” Go to Index Next: Metaphor © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Metaphor “Disintegrate your bad email writing habits” “How to write emails that spread like butter on toast” “How you can slide into better email writing habits” Go to Index Next: Senses © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Senses “Tap those keys like a pro - learn how to improve your email writing” “Savor the experience of writing a better email” “I bet your emails don’t sound this good” Go to Index Next: Demonstration © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Demonstration “Office worker of 20 years says Email Wizard is her best time saving program” Go to Index Next: Drama © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Drama “Get outta here! Why you'll be throwing your old emails out the window!” “Don’t cry - email writing doesn’t have to be so tough!” “Become one of the chosen that can write good emails” Go to Index Next: Paradox © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Paradox “How an Amish person taught gave me the idea for Email Wizard” “What spam can teach you how to make it into the inbox” “See how a grave robber from 1259 BC predicted emailing” Go to Index Next: Lessen © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Lessen “Lower your email writing fears” “Reduce email sending uncertainty” “Stress out less after learning the Email Wizard technique” Go to Index Next: Association © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Association “Email sending coach John Doe says if he could teach just one thing...” “Use the app that Bill Gates uses daily” “9 out of 10 users say Email Wizard makes writing emails fun” Go to Index Next: Show © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Show “Spend less hours writing emails using autocomplete" “Scans emails for common mistakes" "Syncs and learns your habits over time" Go to Index Next: Question © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Question “Spending too much time thinking about emails?” “Want to know how autocomplete can help you email?” “Wondering what we found out after researching 250,000 emails?” Go to Index Next: Inform © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Inform “How to write emails that get opened" “This webinar teaches you how to improve your emailing forever" Go to Index Next: Authority © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Authority “Here's what people who write 1,000+ emails a day use” “People pay for this knowledge - but here it is, free” Go to Index Next: Transcendence © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Transcendence ”Before Email Wizard Pro my emails almost got me fired” “After reading this, you'll be an Email Wizard” Go to Index Next: Exclusiveness © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Exclusiveness “No one else has this email writing technology” “Get access to the only email learning software” “Learn the secret of email writing success” Go to Index Next: Interaction © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Interaction “Can you spot the 8 mistakes between these two emails?” “Answer this 5 minute survey and get a 7 day trial of Email Wizard” Go to Index Next: Case © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Case “Hey, boss - check out these response rates!” “I used to write 200 emails a day - and still sucked at it! But now...” Go to Index Next: Replacement © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Replacement “Email Wizard writes better emails than you” “Turns your inbox into a smartbox” Go to Index Next: Symbolize © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Symbolize “Download Email Wizard to your brain's inbox and you’ll become a PhD in email sending" Go to Index Next: Contradict © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Contradict “There's nothing magical about Email Wizard” “You don't need Email Wizard - but it will definitely help you” Go to Index Next: Piggyback © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Piggyback “What does the fox inbox say?” (relevance) “If only she used Email Wizard” (relevance) Go to Index Next: Direct © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Direct “Solve your email writing problems with this solution” “Email Wizard helps you write better emails” Go to Index Next: WWWWWH © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • WWWWWH “What the world will be using to write emails” “When you look back, you'll be happy you learned this” “How to write emails better with Email Wizard” Go to Index Next: Event © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Event “When I saw him use Email Wizard, that's when I knew his secret” “Why his response was 'no problem' when asked to send 80,000 personal emails” Go to Index Next: Oxfordize © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Oxfordize “The only cure available for Fuzzy-EmailingSyndrome” “Email Wizard kicks emailsendingitis in the butt” Go to Index Next: Warn © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com
    • Thanks! First of all, thank you for downloading this. I hope it helps! If you liked this free resource, I’ve created an extended version that contains 8 more techniques – bringing the total number of techniques to 36, and the number of examples to 74. Getting the extended version of this document is still free, but I am asking for one small favor in return: filling out a survey that should take you no more than 10 minutes. The purpose of the survey is to help me figure people out when it comes to buying, selling, and human needs. As an additional bonus for taking the survey, I will be doing a report based on the results and making it available to anyone (for free). And don’t worry about privacy, all of the submissions will be confidential. If you are interested in the extended version of this document: Click or tap here to take a quick survey from GetResponse in order to access: 36 Timeless Ways to Write Noticeable Headlines Share this with your friends on Facebook Google+ Twitter LinkedIn Go to Index © 2013 Raymond Duke | Connect with a Copywriter at raymondduke.com