Enterprise Mobile                                                                Emphasis on mobile                       ...
Mocom 2020                                                                A 2 year old vision                             ...
Start with the End in mind                                                                                                ...
This is not about anEnterprise Mobility Management Framework2011      All Rights Reserved - Proprietary and Confidential :...
It is about mobile as a medium2011    All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
Advertiser / EnterpriseBackground                                                                                         ...
12 to 14 interactive screens
Enterprise Mobility                                              Employees        Stakeholders                            ...
Enterprise Mobility –                                                                                         Marketinga w...
Stats and Facts       THE AUDIENCE2011                 All Rights Reserved - Proprietary and Confidential : © SilverstoneC...
Mobile as a Medium - the 7th Mass Media Print              Cinema            Television              Mobile          Outdo...
SA Mobile Internet User by Age Group                                        Mobile Internet users: Nov 2009               ...
SAs Mobile Internet Usersby Race and Gender                                 Mobile Internet Users: Nov 2009               ...
SAs Mobile Internet Users by LSM                                                 Mobile Internet Users: Nov 2009          ...
Feature Comparison by Type              90% Mobile Phone                            60-70% MMS / Mobile Internet          ...
It’s not the phone that’s mobile it’s us        ~50 million South Africans        ~41 million Mobile Subscribers        ~1...
Mobile Trends                                                                Faster and faster                            ...
Compared to 2009       2010 YEAR IN REVIEW       HTTP://WWW.YOUTUBE.COM/WATCH?V=6MCKBRYKQYI2011              All Rights Re...
MOBILE: THE 3RD WAVE OF       TECHNOLOGICAL INNOVATION2011        All Rights Reserved - Proprietary and Confidential : © S...
“The 3rd wave of technological innovation….”• Micro-chip and PC in 80’s• Internet – 90’s• Now it’s Mobile, Social and Clou...
Fundamental Shift in Cloud Computing… “more mobil”       •   Type/Click                                            Touch ...
Android goes critical                                                                                      Source: Gartner...
iPad goes ballistic!                                                                                      Source: Apple201...
The rise of tablets – the fastest growingconsumer electronics category ever2011      All Rights Reserved - Proprietary and...
And then there’s all these okes…playing in a category which is barely a year old                                          ...
Smartphone + Tablets overtake PCs + Laptops                                                              Source: Morgan St...
New Computing Cycle Characteristics       Source: ITU, Mark Lipacis, Morgan Stanley Research2011      All Rights Reserved ...
Global mobile data traffic increase 26x over 5 years         Source: Cisco Visual Networking Index (VNI) Global Data Traff...
SA 3G penetration grows 36% - 7m users                                                             Source: Informa WCIS+.2...
mCommerce on the rise       Source: US Dept. of Commerce (CQ2:10), Morgan Stanley Research.2011     All Rights Reserved - ...
A Strategic Approach                                                              to Enterprise Mobile                    ...
Brands and Enterprises as Media OwnersRoMI =Audience (Reached + Engaged + Profiled) + Action (Engagements + Enquiries + Fo...
Overlay the CRM Philosophy &                                                                                  Insight +   ...
A Community Approach      Change your perspective slightly…                                                               ...
Case Studies and                                                              Use Case Scenarios                          ...
http://www.youtube.com/watch?v=okcqcj9mAwU       BLACKBERRY TRAVEL APP2011              All Rights Reserved - Proprietary ...
Change your perspective…Marketing    Advertising             PR                                                           ...
Coke plans in term of handset evolution       Have you bridged the gap between the CMO and CIO2011       All Rights Reserv...
CNN has redefined its business around mobile       Same ecosystem new medium, new business models, new audiences2011      ...
Retention/Growth… Lufthansa   150,000 mobile boarding passes per month or 15% of all check-ins
Mobile Shopping Apps - Changing Behaviour +Driving Revenue & ROI For Retail Partners       Source: Shopkick. Note Shopkick...
integrated Multi-Channel digital touch points                                                                             ...
integrated activation & messaging   Mobile, Search & Social Media                                                         ...
Official SA Government                              The South African Department of Government Communications             ...
mGovernmentPublic Sector                                             People                                               ...
Public Sector – Citizen Services2011     All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
Public Sector – Hotline Service Desks2011     All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
Entertainment Promotions and Communities2011     All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
Promotional VIP Brand Communities2011    All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
Multi-Brand Leveraged Promotion2011    All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
Business Directory and Information Services2011     All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS ...
Advertisers / Brands2011    All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
Financial / Insurance CRM & Lead Generation2011     All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS ...
Turnkey Event Info, Booking and Interaction2011     All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS ...
Residential Communities andNeighbourhood Watch2011     All Rights Reserved - Proprietary and Confidential : © SilverstoneC...
Get on the bus!       ENTERPRISE MOBILITY – ITS       MOBILE2011                All Rights Reserved - Proprietary and Conf...
Mary says you should watch out for…• Ubiquitous Computing – Real-time connectivity / 24x7 / in palm of hand• More Affordab...
On the horizon… 2011 and beyond•      HTML5 vs. downloadable apps•      NFC (Near Field Communication) for payment / offer...
5 conclusions1. Mobile is more than workforce enablement, about customer   acquisition, retention and brand building.2. Mo...
Get in touch – we know where the bananas are …           http://www.SilverstoneCIS.com           SMS ‘Demo’ to 34747      ...
SilverstoneCIS @ The Innovation Dinner  23rd Feb 2011, Enterprise Mobile Strategies
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SilverstoneCIS @ The Innovation Dinner 23rd Feb 2011, Enterprise Mobile Strategies

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Keynote delivered by Raymond Buckle, CEO SilverstoneCIS at the 6th Innovation Dinner, Wall Street Sandton

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SilverstoneCIS @ The Innovation Dinner 23rd Feb 2011, Enterprise Mobile Strategies

  1. 1. Enterprise Mobile Emphasis on mobile beyond gadgets2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  2. 2. Mocom 2020 A 2 year old vision http://www.youtube.c om/watch?v=FScddkT MlTc2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  3. 3. Start with the End in mind A strategic approach to Opportunities offered by Enterprise Mobile Case Studies and Use Mobile for the Enterprise Opportunities: Mobile Case Scenarios to improve efficiency, cut Centric Enterprise costs and drive revenue Application Framework The Reality: Stats and The Phone & the The Trends Facts SA v. Global Audience2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  4. 4. This is not about anEnterprise Mobility Management Framework2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  5. 5. It is about mobile as a medium2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  6. 6. Advertiser / EnterpriseBackground Media / Creative / Interactive Agencies | Outsourcer | SP• Entrepreneur Mobile Specialist Consultants• Enterprise ICT Consulting Ad Networks / Media Sales Houses / ISPs We straddle the value chain• Interactive Development Publishers / Media Owners• Integrated Mobile Communication and Ad, Marketing, Location Platforms Application Platform Mobile Technology and Specialist SPs• Build and Manage Communities WASPs and Aggregators• Mobile Marketing Mobile Network Operators / MVNOs Association Subscriber / Audience Member2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  7. 7. 12 to 14 interactive screens
  8. 8. Enterprise Mobility Employees Stakeholders Partners Enterprise Suppliers Clients2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  9. 9. Enterprise Mobility – Marketinga wider view Advertising PR Employees Customer Service Finance Debtors Stakeholders Partners Procurement Workflow Enterprise Service Management HR Learning Suppliers Clients Collaboration …2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  10. 10. Stats and Facts THE AUDIENCE2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  11. 11. Mobile as a Medium - the 7th Mass Media Print Cinema Television Mobile Outdoor Radio Internet 1500’s 1800’s 1910’s 1920’s 1950’s 1990’s 2000’s
  12. 12. SA Mobile Internet User by Age Group Mobile Internet users: Nov 2009 Source: Nielsen c/o Admob35%30%25%20%15% 30% 25% 22% 23%10%5%0% 16 - 24 Yrs 25 - 34 Yrs 35 - 49 Yrs 50 +
  13. 13. SAs Mobile Internet Usersby Race and Gender Mobile Internet Users: Nov 2009 Source: Nielsen c/o Admob Indian, 4% Coloured , 8% White, Female 22% Male 49% 51%Black, 67%
  14. 14. SAs Mobile Internet Users by LSM Mobile Internet Users: Nov 2009 Source: Nielsen c/o Admob30% 27%25%20% 19% 15%15% 11% 11%10% 7% 7%5% 3%0% LSM 1 -3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10
  15. 15. Feature Comparison by Type 90% Mobile Phone 60-70% MMS / Mobile Internet 10-20% Email & Internet Feature Basic Feature Smart Voice ● ● ● SMS ● ● ● USSD ● ● ● Data ● ● Applications ● ● Mobile Internet ● ● Camera ○ ● WiFi / Bluetooth ○ ○ ● Location ○ ○ ● Sensors ○ ○ NFC ○2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  16. 16. It’s not the phone that’s mobile it’s us ~50 million South Africans ~41 million Mobile Subscribers ~15 million Mobile Internet users in SA ~2 million Smartphones in SA (estimate, but if they’re working for or with you – they’ve got a cellphone)2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  17. 17. Mobile Trends Faster and faster Disruptive innovation2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  18. 18. Compared to 2009 2010 YEAR IN REVIEW HTTP://WWW.YOUTUBE.COM/WATCH?V=6MCKBRYKQYI2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  19. 19. MOBILE: THE 3RD WAVE OF TECHNOLOGICAL INNOVATION2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  20. 20. “The 3rd wave of technological innovation….”• Micro-chip and PC in 80’s• Internet – 90’s• Now it’s Mobile, Social and Cloud Computing
  21. 21. Fundamental Shift in Cloud Computing… “more mobil” • Type/Click  Touch • Yahoo/Amazon  Facebook / Twitter • Tabs  Feeds • Chat  Video • Pull  Push • Create  Consume • Location Unknown  Location Known • Desktop/notebook  Smart phone/Tablet • Windows/Mac  Cocoa/HTML 52011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  22. 22. Android goes critical Source: Gartner2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  23. 23. iPad goes ballistic! Source: Apple2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  24. 24. The rise of tablets – the fastest growingconsumer electronics category ever2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  25. 25. And then there’s all these okes…playing in a category which is barely a year old Samsung HTC Hauwei HP RIM LG Motorola Motorola2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  26. 26. Smartphone + Tablets overtake PCs + Laptops Source: Morgan Stanley2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  27. 27. New Computing Cycle Characteristics Source: ITU, Mark Lipacis, Morgan Stanley Research2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  28. 28. Global mobile data traffic increase 26x over 5 years Source: Cisco Visual Networking Index (VNI) Global Data Traffic Forecast, 2010-20152011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  29. 29. SA 3G penetration grows 36% - 7m users Source: Informa WCIS+.2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  30. 30. mCommerce on the rise Source: US Dept. of Commerce (CQ2:10), Morgan Stanley Research.2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  31. 31. A Strategic Approach to Enterprise Mobile Integration Build a community around your business2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  32. 32. Brands and Enterprises as Media OwnersRoMI =Audience (Reached + Engaged + Profiled) + Action (Engagements + Enquiries + Forwards) + Sales (# Trans X Value) Paid Media Owned Media Earned Media Digital Media • Mobile • Search • Online • Other… Mobile Apps • Social Organic Sustain Search Online Apps Traditional + Above the Social Line Other (i.e. In-store, • TV Statements, Etc…) • Outdoor • Radio • Other… • Print PR Below the Line • Promotion • Direct Paid • Other… Word of Mouth • Events Earned Traffic Traffic2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  33. 33. Overlay the CRM Philosophy & Insight + The Journey to Loyalty Value Influence Paid Owned Earned Brand Community Grow Retain Community Acquire Transact Service Seed Maintain & Manage Sustain 4Bulk Communication Segmented Communication Triggered Communication Message Relevant Reply… Message e Message Conversation One 2 3 Message Request / Triggered Message Comment Response… 2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  34. 34. A Community Approach Change your perspective slightly… Mobile PC Enterprise Grow Presentation People Retain Acquire Transact ServiceInsight Process Manage Transaction Audience Interaction Community Owner Portals Control Info Communication Services Campaigns Management Platforms Interaction Platforms Applications 2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  35. 35. Case Studies and Use Case Scenarios Example Implementations2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  36. 36. http://www.youtube.com/watch?v=okcqcj9mAwU BLACKBERRY TRAVEL APP2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  37. 37. Change your perspective…Marketing Advertising PR • How can mobile Events communication and Social Networking information disseminationSales and Lead GenerationCRM Customer Service – Reach more people Debtors – Improve service Sales Automation – ProductivityFinance Debtors Reminders – Sales Payment Notifications – Revenue Statements ProcurementOperations Workflow • While… Service Management Logistics Collaboration – Reducing cost Alerts / EscalationsHR ERM – Eliminating waste eLearning – Cutting through clutter On Boarding – Get a timely action Performance Management2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  38. 38. Coke plans in term of handset evolution Have you bridged the gap between the CMO and CIO2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  39. 39. CNN has redefined its business around mobile Same ecosystem new medium, new business models, new audiences2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  40. 40. Retention/Growth… Lufthansa 150,000 mobile boarding passes per month or 15% of all check-ins
  41. 41. Mobile Shopping Apps - Changing Behaviour +Driving Revenue & ROI For Retail Partners Source: Shopkick. Note Shopkick has 750K users in five months since launch.2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  42. 42. integrated Multi-Channel digital touch points Mobi Web USSD Short-Code SMS SMS To: 34747 SMS From: BV USSD : *120*12010# Welcome to the Brand Welcome to the Brand Brand Community. Dial *120*12010# or click Community! Select Option: http://lnq.in/Brand 1> Register to connect. 2> Enter Competition 4> Freebies 5> Refer a Friend 6> Opt Out SEND SEND ReplyJanuary 2011 Proprietary and Confidential - Copyright Reserved 2011 - SilverstoneCIS 44
  43. 43. integrated activation & messaging Mobile, Search & Social Media Mobi 360 Degree A/BTL Media USSD Reply SMS USSD : *120*12010# Short Code SMS To: 34747 SMS From: BV Welcome to the Brand Community! Welcome to the Brand Select Option: Brand Community. Dial *120*12010# or click 1> Register 2> Enter Competition 4> Freebies http://lnq.in/ 5> Refer a Friend to connect. 6> Opt Out Reply SEND SEND DB Web 45January 2011 Proprietary and Confidential - Copyright Reserved 2011 - SilverstoneCIS
  44. 44. Official SA Government The South African Department of Government Communications engaged SilverstoneCIS to ‘mobilise’ their content and2010 FIFA Soccer World communication for the FIFA 2010 Soccer World CupTM.CupTM Site On Mobile The ground breaking initiative achieved objectives and exceededClient: expectations in every respect.• SA Government Communication Information System Results >>>Brand: • Go Live 10 June 2010.• SA2010 • Short Code, SMS, USSD, Mobi, Web &2010 MMA Global Awards: Email.• Global Award : Mobile Cross Media • 3000+ Articles of Content including Integration Video.• EMEA Regional Award : Mobile Cross • > 80 million mobile banner Media Integration impressions. • > 780k unique visits.For the South African Government 2010 FIFA • >1.5 million Page Views to visitorsSoccer World Cup Mobile Communications from 205 CountriesPlatform2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  45. 45. mGovernmentPublic Sector People Activate and Communicate Organisations Foreigners Employees Inform Structure Services Contacts Locations Campaigns Deliver Info Service Incidents Self Service Feedback Requests RequestsSeptember 2009 Proprietary and Confidential © All Rights Reserved 2009: Silverstone Solutions (Pty) Ltd. 47
  46. 46. Public Sector – Citizen Services2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  47. 47. Public Sector – Hotline Service Desks2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  48. 48. Entertainment Promotions and Communities2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  49. 49. Promotional VIP Brand Communities2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  50. 50. Multi-Brand Leveraged Promotion2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  51. 51. Business Directory and Information Services2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  52. 52. Advertisers / Brands2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  53. 53. Financial / Insurance CRM & Lead Generation2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  54. 54. Turnkey Event Info, Booking and Interaction2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  55. 55. Residential Communities andNeighbourhood Watch2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  56. 56. Get on the bus! ENTERPRISE MOBILITY – ITS MOBILE2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  57. 57. Mary says you should watch out for…• Ubiquitous Computing – Real-time connectivity / 24x7 / in palm of hand• More Affordable – Device and data plan pricing falling• Faster – Networks and devices improving (owing to Moore’s Law)• Personal – Location / preferences / behaviour / context• Cloud - Access nearly everything anywhere - “Stuff” in cloud• Measurable real-world activation - Driving foot traffic to physical stores• Rewarding - influence behaviour in real-time, for exactly the right people2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  58. 58. On the horizon… 2011 and beyond• HTML5 vs. downloadable apps• NFC (Near Field Communication) for payment / offers / loyalty• Tablets Rapid enterprise adoption of tablets for productivity• Smartphone Tipping Point – > 50% population in developed markets• “SoLoMo” – Social / local / mobile converging• Social Voice – Consumers, employees, unions, etc.• “Gamification” – Ultimate way to engage a new generation of audiencesEmpowerment – impact of empowering billions of people around the worldwith real-time connected devices has just begun...We’ve actually bridged the digital divide – now wehave to live up to it’s promise!2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011
  59. 59. 5 conclusions1. Mobile is more than workforce enablement, about customer acquisition, retention and brand building.2. Mobile is here to stay, not on the way…3. The phone is not mobile, its the audience4. Mobile works best when integrated into enterprise architecture from the start5. We have all been touched by a mobile integrated enterprise
  60. 60. Get in touch – we know where the bananas are … http://www.SilverstoneCIS.com SMS ‘Demo’ to 34747 http://za.linkedin.com/in/silverstonecis mobileadvertising@silverstonecis.com http://twitter.com/hellomobile 0861 NU MEDIA2011 All Rights Reserved - Proprietary and Confidential : © SilverstoneCIS 2011

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