PK March 2008
Upcoming SlideShare
Loading in...5
×
 

PK March 2008

on

  • 3,491 views

Draft PK deck

Draft PK deck

Statistics

Views

Total Views
3,491
Views on SlideShare
3,160
Embed Views
331

Actions

Likes
3
Downloads
72
Comments
1

2 Embeds 331

http://www.colaborativo.org 330
http://s3.amazonaws.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • good
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

PK March 2008 PK March 2008 Presentation Transcript

  • Pecha Kucha ... And that’s why I love market research Session Chair: Ray Poynter Virtual Surveys Speakers: Jo-Ann Foo Illuminas Rich Shaw Virtual Surveys kat Slater Essential James Morris Brand Democracy Liz Judon Virgin Media
  • And that’s why I love market research Jo-Ann Foo Illuminas
  • And that’s why I market research… love
    • What is love?
    • How do you know if you love something?
      • Take note of how love is expressed through the arts and compare it to your feelings
      • Examine the qualities of the thing that you love
        • What sets the object apart from other things?
        • Would you do anything for it no matter what?
        • Would you love it if it dramatically changed?
      • Define love like a psychologist
        • Sternberg’s Triangular Theory of Love
      • Motives and reciprocation
        • What are you getting from the situation?
  • What is love?
    • love Pronunciation [luhv]
    • (verb) loves, loving, loved
    • To have a great attachment to and affection for
    • To have passionate desire, longing and feelings for
    • To like or desire (to do something) very much
    • To be in love
    • Wholehearted liking for or pleasure in something
  • 1. Take note of how love is expressed through the arts and compare it to your feelings
  • Is this love that I'm feeling? Is this the love that I've been searching for? Is this love or am I dreaming? This must be love (Whitesnake) I have loved to the point of madness; That which is called madness, That which to me, Is the only sensible way to love. (F. Sagan) Only love lets us see normal things In an extraordinary way (Anon.) I feel it in my fingers I feel it in my toes Love is all around me And so the feeling grows (Wet Wet Wet)
  • 2. Examine the qualities of the thing that you love
  • What sets the object apart from other things?
  • PERSONALITY
    • Grounded in firm principles but a bit unpredictable
    • Adventurous and open to trying new things
      • A desire to travel
    • Introverted, both sensing and intuitive, thinking and feeling and perceptive
  • SEXY TOOLS & TOYS
  • Would you do anything for it no matter what? I love the man that can smile in trouble, that can gather strength from distress, and grow brave by reflection. 'Tis the business of little minds to shrink, but he whose heart is firm, and whose conscience approves his conduct, will pursue his principles unto death (Thomas Paine)
  • They’re just in it to make money I’d just put it in the bin Advertising doesn’t affect me I’m not being racist but… Those Indian call centres…
  •  
  • Would you love it if it dramatically changed? PSYCHOLOGY SOCIOLOGY BUSINESS MARKETING MANAGEMENT STATISTICS NEUROLOGY PHILOSOPHY NEURO- LIGUISTICS ETHNOGRAPHY MARKET RESEARCH CONSULTING ? ? ? ? ? ?
  • 3. Define love like a psychologist STERNBERG’S TRIANGULAR THEORY OF LOVE INTIMACY PASSION COMMITMENT http://psychcentral.com/lib/2007/sternbergs-triangular-theory-of-love-scales/
  • STERNBERG’S TRIANGULAR THEORY OF LOVE INTIMACY PASSION COMMITMENT I am actively supportive of market research’s well being I feel close to market research I feel that I really understand market research I have a comfortable relationship with market research I feel that I can really trust market research Statements represent selection of key statements used to define agreement with feelings 
  • STERNBERG’S TRIANGULAR THEORY OF LOVE INTIMACY PASSION COMMITMENT I am committed to maintaining my relationship with market research I plan to continue my relationship with market research Even when market research is hard to deal with, I remain committed to our relationship I have confidence in the stability of my relationship with market research I feel a sense of responsibility to market research Statements represent selection of key statements used to define agreement with feelings 
  • STERNBERG’S TRIANGULAR THEORY OF LOVE INTIMACY PASSION COMMITMENT Just seeing market research excites me I find myself thinking about market research frequently during the day I cannot imagine life without market research There is something almost magical about my relationship with market research I fantasise about market research  Statements represent selection of key statements used to define agreement with feelings
  • 4. Motives and reciprocation People, People who need people, Are the luckiest people in the world (Barbara Streisand)
      • Take note of how love is expressed through the arts and compare it to your feelings
      • Examine the qualities of the thing that you love
        • What sets the object apart from other things?
        • Would you do anything for it no matter what?
        • Would you love it if it dramatically changed?
      • Define love like a psychologist
        • Sternberg’s Triangular Theory of Love
      • Motives and reciprocation
        • What are you getting from the situation?
  • I MR
  •  
  • And that’s why I love market research Rich Shaw Virtual Surveys
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • BILL
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • I love online communities because…
    • New, fun and funky
    • I get to meet some fantastic people
    • Clients love them
    • Technology is fun
    • Opportunities for interesting analysis
    • They represent the future of market research
  •  
  • And that’s why I love market research Session Kat Slater Essential
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • And that’s why I love market research James Morris Brand Democracy
  • 6.40
  • MRS: A Newcomers’ Guide to Market and Social Research
  • MRS: A Newcomers’ Guide to Market and Social Research
  • I don’t
  •  
  •  
  •  
  • 6 hours 25 minutes per day
  •  
  • 77
  •  
  •  
  •  
  • Detractor Rejecter Swing Consumer Supporter Advocate
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • And that’s why I love market research Liz Judon Virgin Media
  • Grumpy…
  • MR?? Minefield really Methods risky Mediocre results
  • “ .. you have to kiss a lot of frogs....”
  • “ .. go on then…impress me!”
  • “ .. there can also be pitfalls..”
  • “ .. I asked for mums..”
  • “ .. a concise summary would be good..”
  • Poor planning on your part doesn’t constitute an emergency on mine
  • “ .. just because it isn’t what you expect.. ..doesn’t mean it’s wrong..”
  • Love!
  • ..”it’s a tough job but someone’s got to do it.”
  • I like it when you get market research agencies who can look at a mass of data, a lot of which can actually be misleading, not very interesting, irrelevant, boring, (if sometimes funny) and who pull out not only the key points but also lots of insights that help us to bring our business forward, not just today, tomorrow but also in the future and build up a great relationship. They bring together the data and make it concise, inspiring and relevant to our business. That’s what I like. Concise and useful insights , no waffle or beating around the bush. We want to know the answer and so we can get out and do something about it.
  • Consumers… all of them!
  •  
  • “ ..and all the pieces fit!”
  • BINGO!!
  •  
  • Action!
  •  
  •  
  •  
  • Questions? Jo-Ann Foo Illuminas Rich Shaw Virtual Surveys kat Slater Essential James Morris Brand Democracy Liz Judon Virgin Media