Gamification: The Challenge of Rules
•
4 likes•725 views
The document discusses the challenges of creating effective game mechanics for motivating participants. It states that games are anything with rules and objectives. When gamifying a task, the rules should be chosen carefully based on pilot studies and the subject category. Feedback on performance and motivation are also important to consider, rather than focusing solely on winners and losers. The goal is to generate better quality data rather than prioritizing winning.
Recommended
Recommended
More Related Content
More from Ray Poynter
More from Ray Poynter (20)
Recently uploaded
Recently uploaded (20)
Gamification: The Challenge of Rules
- 1. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Gamifica'on: The Challenge of Rules Pete Cape
- 2. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Q. Why should we gamify? A. Because surveys are sa'sficed Q. What’s that then? A. A method of reducing the cogni've burden in survey answering Q. Wish I’d never asked Your Photo
- 3. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Sa'sficing and Mo'va'on If par'cipants cared enough about the task, they would not sa'sfice Sa'sficing = Amo'va'on = Apathy Your Photo
- 4. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Mo'va'on in SDT • Enhanced when we stress: Your Photo
- 5. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Mo'va'on in Flow Theory Your Photo
- 6. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Mo'va'on in Flow Theory Your Photo
- 7. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Mo'va'on in Flow Theory Your Photo
- 8. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Mo'va'on in Flow Theory Your Photo
- 9. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Mo'va'on in Flow Theory • Enhanced when we match Challenge and Skill • And task is harder Your Photo
- 10. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Q. Why don’t we gamify? A. It’s too hard A. We’re not crea've enough A. Don’t have programing skills/'me A. Don’t understand the rules Your Photo
- 11. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Q. What is a game? : a physical or mental ac'vity or contest that has rules and that people do for pleasure Your Photo
- 12. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Q. What is an MR game? Anything with • Objec've • Rules • Mechanic Your Photo
- 13. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Our LiIle Game Thinking now just about mobile phones. Please write down the names of all the mobile phone brands you can think of. Your Photo
- 14. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Our LiIle Game Thinking now just about mobile phones. Please write down the names of all the mobile phone brands you can think of. Your Photo Thinking now just about mobile phones. Here is a li<le game. You have 60 seconds to write down all the brands of mobile phones you can think of, to a maximum of 10. Your Dme starts now!
- 15. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Our LiIle Game Thinking now just about mobile phones. Please write down the names of all the mobile phone brands you can think of. Your Photo Thinking now just about mobile phones. Here is a li<le game. You have 60 seconds to write down all the brands of mobile phones you can think of, to a maximum of 10. Your Dme starts now! Thinking now just about mobile phones. Here is a li<le game. You have 60 seconds to write down all the brands of mobile phones you can think of, you need to get at least 5. Your Dme starts now!
- 16. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Why Maximum of 10? Your Photo
- 17. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Why Maximum of 10? Your Photo • Average UK retailer stocks 8 brands • 13 unique brands • 41 brands coded out
- 18. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Why Maximum of 10? Your Photo • Desk Research • Sensible number • Given the category
- 19. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Winners and Losers Your Photo
- 20. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Why at least 5? Your Photo • Pilot study reveals… • 6 brands is the average
- 21. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Winners and Losers Your Photo
- 22. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR So most people “lose”… Your Photo • So feedback performance IF COUNT > 0 “You got <X>. It’s not easy under Dme pressure, so well done”.
- 23. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR The perfect game? Your Photo Thinking about mobile phones. Here is a li<le game. You have 60 seconds to write down all the brands of mobile phones you can think of to a maximum of 10. Your Dme starts now!” IF FIRSTCOUNT > 0 AND < 5 “most people are able to get x+1 brands, you are very close – can you think of 1 more?” IF FINALCOUNT > 0 “You got <X>. It’s not easy under Dme pressure, so well done”.
- 24. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Summary Your Photo • A game is anything with anything that looks like a rule
- 25. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Summary Your Photo • A game is anything with anything that looks like a rule • Choose rules carefully • Given the category
- 26. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Summary Your Photo • A game is anything with anything that looks like a rule • Choose rules carefully • Given the category • Feedback performance
- 27. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Summary Your Photo • A game is anything with anything that looks like a rule • Choose rules carefully • Given the category • Feedback performance • Mo'vate
- 28. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Summary Your Photo • A game is anything with anything that looks like a rule • Choose rules carefully • Given the category • Feedback performance • Mo'vate • Winning is not important, beber data is
- 29. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Thank You! to con'nue the conversa'on: pete.cape@surveysampling.com @pete_cape Pete Cape Your Photo
- 30. Gamifica'on: The Challenge of Rules Pete Cape, SSI Opportunities & Challenges in MR Q & A Pete Cape SSI Ray Poynter The Future Place