charity so it’s now just a matter of finding them and seeing if they’ll do an interview Our Audience Who is our audience and how should the documentary be tailored to them? It’s very important we understand this if we are going to appeal for their charity. How can we research this? • Questionnaires We need to know: • how long they expect it to be • artistic expectations (artistic look, lens flares, High-‐Definition, basic?) • appeals previously seen on average • Group Experiment Select a random sample of music/media students, split them into groups and present each group with a different type of documentary (one artistic, one basic, one funny) and see the effect it has on the audience, fill out questionnaire afterwards and compare results • Research into Music Documentaries and Charity Appeals The typical Musician’s documentary is presented artistically; take for instance Live at Abbey Road, which is shot in HD featuring focus pulls and large cinematic depth of fields. This is one style, the typical style associated to music-‐literate audiences which we want to combine with the Charity Appeal documentary, such as Secret Millionaire, a different genre in it’s own right in-‐which we must create a successful hybrid We currently see our audience as Musicians and students of music, this is because there is a large focus on Ryan Inglis, a musician, and also a main focus on the Charlie Derrick Bursary which aims to help young students of music. Whether this is an accurate estimate of our audience shall be revealed through research.