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Why Usability and User
 Experience Matters
Michael Rawlins, Certified Usability Analyst




Presentation for The State of ...
about me...
- Director of User Experience for a global software firm

- Over 20 years of Fortune 100 company experience

- ...
truth be told...
“I haven’t been in a library for three years...”
value proposition...
 Every dollar invested in Usability returns $10 to $100

   better process... human centered design m...
a few definitions...
usability?
• Effectiveness - can users achieve their goals

• Ease of learning - how fast do they learn the interface or
 ...
mental model?
• “Things should work the way we
  think they should work...”

• break the user’s mental model -
  they resp...
click to play




 Enable technology to handle routine tasks...
innovation?




“It’s still a just box that keeps things cold...”
disruptive forces?
“It’s pretty easy to find
what you want... The
lighting is good -- and
it provides cozy areas
to sit relax and read.
The i...
“Like its sister the iPhone, the iPad will redefine access to information and services...”
“I wish there was like a
 Netflix for books. Like you
can just order whatever you
 want, and then when you’re
done you can...
Source: PEW Research
Source: PEW Research
“Libraries can appear in Linkedin companies section...”
“The New York Public Library has a presence in Facebook...”
user experience?
Michael Cunnings | uxdesign.com
People Before Systems
           Nate Bolt of Bolt|Peters
Experience Before Systems
               Nate Bolt of Bolt|Peters
Business Logic ≠ Intuition
                 Nate Bolt of Bolt|Peters
recommendations
1.Watch five people use your website.
2.Watch five people navigate your library.
3.Build something using a...
suggested reading...
questions...
thank you!
 michael.rawlins@gmail.com
http://www.michaelrawlins.com
      http://www.ctupa.org
Why User Experience Matters
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Why User Experience Matters

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For CT State Librarians Round Table

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Transcript of "Why User Experience Matters"

  1. 1. Why Usability and User Experience Matters Michael Rawlins, Certified Usability Analyst Presentation for The State of Connecticut Librarians Roundtable
  2. 2. about me... - Director of User Experience for a global software firm - Over 20 years of Fortune 100 company experience - President, CT Usability Professionals Association - Adjunct Professor, Manchester Community College - Certified Usability Analyst (CUA)
  3. 3. truth be told... “I haven’t been in a library for three years...”
  4. 4. value proposition... Every dollar invested in Usability returns $10 to $100 better process... human centered design method a human center approach enables you to: realize better business requirements (become strategic) establish a new value proposition reinvent yourself attract and retain audiences
  5. 5. a few definitions...
  6. 6. usability? • Effectiveness - can users achieve their goals • Ease of learning - how fast do they learn the interface or system construct • Efficiency of use - how fast users complete tasks • Memorability - short & long term memory leveraged • Error prevention - is there forgiveness • User satisfaction - do users like the application
  7. 7. mental model? • “Things should work the way we think they should work...” • break the user’s mental model - they respond negatively
  8. 8. click to play Enable technology to handle routine tasks...
  9. 9. innovation? “It’s still a just box that keeps things cold...”
  10. 10. disruptive forces?
  11. 11. “It’s pretty easy to find what you want... The lighting is good -- and it provides cozy areas to sit relax and read. The information desk is in the middle of the store. It’s the first thing you see when you come in the store...” Quote by Baby Boomer
  12. 12. “Like its sister the iPhone, the iPad will redefine access to information and services...”
  13. 13. “I wish there was like a Netflix for books. Like you can just order whatever you want, and then when you’re done you can just give it back and take out another one.” Millennium generational point of view Source: Nate Bolt of Bolt|Peters
  14. 14. Source: PEW Research
  15. 15. Source: PEW Research
  16. 16. “Libraries can appear in Linkedin companies section...”
  17. 17. “The New York Public Library has a presence in Facebook...”
  18. 18. user experience?
  19. 19. Michael Cunnings | uxdesign.com
  20. 20. People Before Systems Nate Bolt of Bolt|Peters
  21. 21. Experience Before Systems Nate Bolt of Bolt|Peters
  22. 22. Business Logic ≠ Intuition Nate Bolt of Bolt|Peters
  23. 23. recommendations 1.Watch five people use your website. 2.Watch five people navigate your library. 3.Build something using a social networking tool. 4.Think from the users point of view.
  24. 24. suggested reading...
  25. 25. questions...
  26. 26. thank you! michael.rawlins@gmail.com http://www.michaelrawlins.com http://www.ctupa.org
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