The Value andPolitics of Usability Michael Rawlins,President, Connecticut Usability Professionals Presented May, 2011 IIBA Hartford Meeting
about me...- Over 25 years of Fortune 100 company experience- Institutionalized Usability practices at several companies- President, CT Usability Professionals Association- Adjunct Professor, Manchester Community College- Certiﬁed Usability Analyst (CUA)
more deﬁnitions...Effectiveness - can users achieve their goalsEase of learning - how fast do they learn the interface orsystem constructEfﬁciency of use - how fast users complete tasksMemorability - short & long term memory leveragedError prevention - is there forgivenessUser satisfaction - do users like the application
value proposition...Every dollar invested in Usability returns $10 to $100A proactive usability practice enables a company to: realize better business requirements (become strategic) establish a new value proposition (learn from the users) reinvent your software or hardware assets attract and retain target audiences
shared space...Is Usability a task for Sisyphus?
a typical day... “We don’t have time for usability right now.” “We don’t need you right now... maybe later.” “The project is almost done. Can you check it out?”We need partnership from the business andtechnical stakeholder community...
where in the lifecycle? Test early and often... throughout the entire lifecycle... Wireframe prototypes are the most cost effective asset to test the more unﬁnished looking the better live sites and applications can be tested test without constraints (explore the ideal)