Tool time: Remote Unmoderated Usability Testing Tools
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Tool time: Remote Unmoderated Usability Testing Tools

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Presented at the 2011 Usability Professionals Association Conference in Atlanta by Michael Rawlins

Presented at the 2011 Usability Professionals Association Conference in Atlanta by Michael Rawlins

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Tool time: Remote Unmoderated Usability Testing Tools Tool time: Remote Unmoderated Usability Testing Tools Presentation Transcript

  • Tool Time 2 REMOTE TESTING TOOLSYOU SHOULD KNOW ABOUT Michael Rawlins, President, Connecticut UPA Kath Straub, Usability.org June, 2011
  • About Us “...sometimes tools are like social currency -- something to share, a way to start a dialog and discourse...” 2
  • Why this topic• Agility...• Shrinking budgets• Stakeholders need proof ‘earlier’• Curiosity... 3
  • Why explore new tools?• Time to market – an increasing issue for product development• A flood of new web-based tools over the past three years• Level-set - The traditional lab is not dead... Perhaps newly augmented by leaner tools
  • Proof... “Your Canary in the Coal mine...” 5
  • Session Goals...• Types of tools• Significance in the development lifecycle• Where best to apply• We’ll leave a lot of time for Q&A... 6
  • Choice... but no loyalty? 7
  • 5 types of tools• Heat Mapping • Click location – recording the user clicks and creating a visual activity map• Screen Recording • Tracking individual users – and creating a video for their session• User Testing • User testing tools that simulate traditional tasked based testing tools• User Feedback • Tools that provide ability to solicit direct feedback from users• Collaborative Peer Review • Tools that provide ability to solicit direct feedback from UX peers
  • Heat Mapping Tools 9
  • Screen Recording Tool
  • User Testing Tools
  • User Feedback Tools
  • Peer Reviews 13
  • iPad apps Intuition HQ 14
  • iPad Apps... 15
  • Pros…• Try & buy model• Inexpensive to engage• Less invasive to users environment• Inspires innovation (example: crowd sourcing participates…)• Produces credible results• Creators expect user feedback to drive the product
  • Cons…• Control of the users environment• No facial expressions• Software not mature
  • Four Business Cases...• Is the design directionally correct?• How would a larger sampling users respond to this design?• Prove it too me in real-time!• I need answers by the end of today! 18
  • Directionally Correct? 19
  • Larger Sample Says? 20
  • Prove it Now! 21
  • Findings on Demand... 22
  • Agility & Transparency 23
  • Great Reference Material…
  • Great Reference Material…
  • Great Reference Material…
  • Examples• A/B testing• Expectancy Test• Mental Model• First Impressions• Baselining 25
  • What’s Next...• Dive right in• Push the software creators• Experiment, innovate & explore... 26
  • You can contact us:Questions… michael.rawlins@gmail.com kath@usability.org
  • Thank you…