Business Strategies and Trends
Michael Rawlins, User Experience Strategist & Designer
Director, User Experience (UX) for Open Solutions
•Certiﬁed Usability Analyst since 2003
•Has led UX teams at Fortune 100 Companies
•Early adopter of Social Networking
•Mobile Interaction Design
•Social Networking Strategy
Big Hardware Smaller Hardware Software People!
60’s - mid 70’s mid-70’s - 80’s 90’s Now
Facebook founder Mark Zuckerberg
This is the age of Person-to-Person-to-Person communication.
Provides a B-to-C and B-to-B framework.
Many social networks have an underlying design based on
persuasive inﬂuence markers like reciprocity, likability and
Social networks are redeﬁning how people gain answers to
questions - and accessing news & information.