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Social Networking 101
 

Social Networking 101

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Describing Social Networking - using Linkedin as a successful model

Describing Social Networking - using Linkedin as a successful model

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    Social Networking 101 Social Networking 101 Presentation Transcript

    • Social Networking 101 Communicating in the Digital Age using Linkedin Matt Forbes, Apex Systems Inc. Michael Rawlins, Open Solutions Inc. 1
    • Who are we... Matt Forbes Managing Director, Apex Systems Inc. Michael Rawlins Director, Interaction Design, Open Solutions Inc. 2
    • 3
    • What is LinkedIn? Social Media defined - access to millions of professional contacts 4
    • Why Important? It’s not a fad A sharing revolution Many to many communication mindset A read write cultural shift Users are in control 5
    • a Persuasive Strategy... Reciprocation Commitment & Consistency Social Proof Authority Liking Scarcity 6
    • Number of Users Worldwide 7
    • What’s the Value This was me... 100’s of business cards in a shoebox 8
    • It’s about your Profile... 9
    • and the Applications... Groups Applications 10
    • and Recommendations... Your CV online 11
    • and about Answers... 12
    • Conducting Polls... 13
    • Who’s Viewing Your Profile 14
    • about Reconnecting... 15
    • and Adding Contacts... 16
    • and Promoting your Ideas... Slideshare 17
    • Finding Opportunities... 18
    • Etiquette is important... Create a credible persona Private is good, but can send the wrong message Accept new contacts Foster new relationships Be yourself [the digital version] 19
    • questions... 20
    • thank you... 21