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Social Networking 101
 Communicating in the Digital Age using Linkedin

        Matt Forbes, Apex Systems Inc.
      Micha...
Who are we...

Matt Forbes
Managing Director, Apex Systems Inc.


Michael Rawlins
Director, Interaction Design, Open Solut...
3
What is LinkedIn?




Social Media defined - access to millions of professional contacts
                                  ...
Why Important?
It’s not a fad
A sharing revolution
Many to many communication mindset
A read write cultural shift
Users ar...
a Persuasive Strategy...
Reciprocation
Commitment & Consistency
Social Proof
Authority
Liking
Scarcity

                  ...
Number of Users Worldwide




                            7
What’s the Value




 This was me... 100’s of business cards in a shoebox
                                                ...
It’s about your Profile...




                            9
and the Applications...
                         Groups




Applications

                                  10
and Recommendations...




        Your CV online
                         11
and about Answers...




                       12
Conducting Polls...




                      13
Who’s Viewing Your Profile




                            14
about Reconnecting...




                        15
and Adding Contacts...




                         16
and Promoting your Ideas...


                       Slideshare




                                    17
Finding Opportunities...




                           18
Etiquette is important...
Create a credible persona
Private is good, but can send the wrong message
Accept new contacts
Fo...
questions...


               20
thank you...


               21
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Social Networking 101

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Describing Social Networking - using Linkedin as a successful model

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Transcript of "Social Networking 101"

  1. 1. Social Networking 101 Communicating in the Digital Age using Linkedin Matt Forbes, Apex Systems Inc. Michael Rawlins, Open Solutions Inc. 1
  2. 2. Who are we... Matt Forbes Managing Director, Apex Systems Inc. Michael Rawlins Director, Interaction Design, Open Solutions Inc. 2
  3. 3. 3
  4. 4. What is LinkedIn? Social Media defined - access to millions of professional contacts 4
  5. 5. Why Important? It’s not a fad A sharing revolution Many to many communication mindset A read write cultural shift Users are in control 5
  6. 6. a Persuasive Strategy... Reciprocation Commitment & Consistency Social Proof Authority Liking Scarcity 6
  7. 7. Number of Users Worldwide 7
  8. 8. What’s the Value This was me... 100’s of business cards in a shoebox 8
  9. 9. It’s about your Profile... 9
  10. 10. and the Applications... Groups Applications 10
  11. 11. and Recommendations... Your CV online 11
  12. 12. and about Answers... 12
  13. 13. Conducting Polls... 13
  14. 14. Who’s Viewing Your Profile 14
  15. 15. about Reconnecting... 15
  16. 16. and Adding Contacts... 16
  17. 17. and Promoting your Ideas... Slideshare 17
  18. 18. Finding Opportunities... 18
  19. 19. Etiquette is important... Create a credible persona Private is good, but can send the wrong message Accept new contacts Foster new relationships Be yourself [the digital version] 19
  20. 20. questions... 20
  21. 21. thank you... 21
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