Social Networking 101

Social Networking 101 Communicating in the Digital Age using Linkedin Matt Forbes, Apex Systems Inc. Michael Rawlins, Open Solutions Inc. 1

Who are we... Matt Forbes Managing Director, Apex Systems Inc. Michael Rawlins Director, Interaction Design, Open Solutions Inc. 2

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What is LinkedIn? Social Media deﬁned - access to millions of professional contacts 4

Why Important? It’s not a fad A sharing revolution Many to many communication mindset A read write cultural shift Users are in control 5

a Persuasive Strategy... Reciprocation Commitment & Consistency Social Proof Authority Liking Scarcity 6

Number of Users Worldwide 7

What’s the Value This was me... 100’s of business cards in a shoebox 8

It’s about your Proﬁle... 9

and the Applications... Groups Applications 10

and Recommendations... Your CV online 11

and about Answers... 12

Conducting Polls... 13

Who’s Viewing Your Proﬁle 14

about Reconnecting... 15

and Adding Contacts... 16

and Promoting your Ideas... Slideshare 17

Finding Opportunities... 18

Etiquette is important... Create a credible persona Private is good, but can send the wrong message Accept new contacts Foster new relationships Be yourself [the digital version] 19

questions... 20

thank you... 21

Social Networking 101

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Notes on slide 1

3 Groups