Social Networking 101

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Describing Social Networking - using Linkedin as a successful model

Describing Social Networking - using Linkedin as a successful model

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  • 1. Social Networking 101 Communicating in the Digital Age using Linkedin Matt Forbes, Apex Systems Inc. Michael Rawlins, Open Solutions Inc. 1
  • 2. Who are we... Matt Forbes Managing Director, Apex Systems Inc. Michael Rawlins Director, Interaction Design, Open Solutions Inc. 2
  • 3. 3
  • 4. What is LinkedIn? Social Media defined - access to millions of professional contacts 4
  • 5. Why Important? It’s not a fad A sharing revolution Many to many communication mindset A read write cultural shift Users are in control 5
  • 6. a Persuasive Strategy... Reciprocation Commitment & Consistency Social Proof Authority Liking Scarcity 6
  • 7. Number of Users Worldwide 7
  • 8. What’s the Value This was me... 100’s of business cards in a shoebox 8
  • 9. It’s about your Profile... 9
  • 10. and the Applications... Groups Applications 10
  • 11. and Recommendations... Your CV online 11
  • 12. and about Answers... 12
  • 13. Conducting Polls... 13
  • 14. Who’s Viewing Your Profile 14
  • 15. about Reconnecting... 15
  • 16. and Adding Contacts... 16
  • 17. and Promoting your Ideas... Slideshare 17
  • 18. Finding Opportunities... 18
  • 19. Etiquette is important... Create a credible persona Private is good, but can send the wrong message Accept new contacts Foster new relationships Be yourself [the digital version] 19
  • 20. questions... 20
  • 21. thank you... 21