March Remote Testing Tools

Innovations in Execution Michael Rawlins, Director, User Experience March 5, 2010

Why explore new tools?  Time to market – an increasing challenge and issue  A flood of new web-based tools over the past two years  The traditional lab ‘is not dead’

4 types of tools  Heat Mapping  Click location – recording the user clicks and creating a visual activity map  Screen Recording  Tracking individual users – and creating a video for their session  User Testing  User testing tools that simulate traditional tasked based testing tools  User Feedback  Tools that provide ability to solicit direct feedback from users

Screen Recording Tool • Free single test • $49/per month • Direct access to user desktop • Https: Yes

User Testing Tools • Free (5 pages) • $49 / annual • Direct visit or image upload • Https: Yes

User Testing Tools • Free Project (5 tasks) • $350 per test • Https: Yes

User Feedback Tools • Free (15 responses) • Token based - $4 per token • Image upload • Https: Yes

Pros…  Try & buy model  Inexpensive to engage  Less invasive to users environment  Inspires innovation (example: crowd sourcing participates…)  Produces credible results  Creators expect user feedback to drive the product

Cons…  Control of test subjects (how is really taking the tests)  No facial expressions  Some products still immature

Great Reference Material…

http://remoteusability.com	680
http://www.remoteusability.com	45
http://remoteresear.ch	42
http://www.slideshare.net	11
http://remoteusability.boltpeters.com	6
http://www.linkedin.com	1

March Remote Testing Tools

by Michael Rawlins on Mar 07, 2010

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