3. What marketing strategies shall be employed for the product’s promotion?4. What types of enterprises or individuals do you propose to contact for thepromotion of your product.______________________________________________________________________________________________________________________________________________5. Have you had such a promotional event in any other markets? If yes, pleasegive us your ideas on what made it a success.6. How do you consider this product to be better than the ones already availablein the market?____________________________________________________________________________________________________________________________________________________7. Which section of the media shall be employed to promote this product?a. Print media (newspapers, magazines etc)b. Visual media (Television as in advertisements)c. Radio commercials
8. Is your product aimed at a certain section of the audience? If yes pleasespecifya. yes (____________________________)b. no9. How has the audience reacted to your product promotions conducted so far?a. Satisfactorilyb. Pretty goodc. Poorlyd. Very poorlyBaja Auto Ltd Sales Promotion Dear Sir/Madam,A survey being conducted by Vijay Kumar the student of H.R.I.H.E collegeHassan, pursuing my 4th Semester MBA. Please co-operate by filling thequestionnaire for
“A study on the effectiveness of various sales promotions activities of ArpitaBajaj for increase sales and Services of Bajaj’s two wheeler’ all the informationprovided by you will be kept as a confidential by me.1. Name : __________________________________________________2. Address________________________________________________________________________________________________________________3. Company : __________________________________________________4. Contact : __________________________________________________5. Occupation:_________________________________________________6. Are you aware of Arpita Bajaj? a) Yes b) No7. How do you come to know about Arpita Bajaj?a) Cable Advertisement b) Friend c) Magazine d) News Paper8. Why do you at Bajaj bikes?a) Style b) Product Variety c) Quality d) Mileage 9. Are you aware of products offered by Arpita Bajaj?a) Yes ( ) b) No ( )10. Was your vehicle delivered within the committed time?a) Yes ( ) b) No ( )11. Did you have any Bajaj bike?a) Yes b) No12. How do you consider the service provided by Arpita Bajaj?a) Excellent b) Satisfied c) Average d) Not Satisfied13. What type of service do you expect from Arpita Bajaj in future?
a) Better Service b) Better Settlements & Claims c) Better Returns d) Others14. Rank the service given below according to their relationship managementwith customers?a) Information in time b) Quick issues c) Claim & Settlement Procedure d)Good Relationship15. How do you feel about the staff members and their responses toward yourqueries & doubts?a) Quick Response b) Timely Response c) Delayed Response d) Not Response16. Rank the company according to their relationship management withcustomers?a) First b) Second c) Others17. When you think of Bajaj bikes which bike come to your mind?a) Pulsar b) Discover c) Platinum d) Bajaj CT 10018. How do you rate Bajaj bikes with mileage?a) Excellent b) Good c) Fair19. Was your vehicle delivered with all accessories & relevant papers?[Expect Registration papers] a) Excellent b) Good c) Average d) Poor20. Would you suggest your friends and relatives to opt for Bajaj bikes?a) Yes ( ) b) No ( )21. If you would like to give suggestion, please._________________________________________________________________________________________________________________________