Apple inc. (corporate culture)


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Apple inc. (corporate culture)

  1. 1. Corporate Culture. By: Raviraj Jadeja (MBA MEFGI)
  2. 2.  Apple Inc. ( formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. Raviraj Jadeja
  3. 3.  Apple was established on April 1, 1976 by Steve Jobs . Steve Wozniak . Ronald Wayne. Raviraj Jadeja
  4. 4.  Former : Steve Jobs. (Chairman, 1976-1985, 2011; CEO, 1997–2011) Current :Tim Cook. Raviraj Jadeja
  5. 5. I Phone. I Pod. I pad. Mac Book. Raviraj Jadeja
  6. 6. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. Raviraj Jadeja
  7. 7. As of July 2011, Apple has 364 retail stores in thirteen countries as well as the online Apple Store and iTunes Store . It is the largest publicly-traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012. Raviraj Jadeja
  8. 8.  Apples ruthless corporate culture is just one piece of a mystery that virtually every business executive in the world would love to understand. Raviraj Jadeja
  9. 9.  The culture of Apple was based on an ideal that self-motivated individuals will work harder if they do not have a boss micromanaging every action. Raviraj Jadeja
  10. 10. The organizational structure of Apple was almost non-existent and focused on placing decision making in the hands of the people in the field. Raviraj Jadeja
  11. 11.  To Apples legion of admirers, the company is like a tech version of heaven factory, an confusing but delightful place that produces wonderful items they cant get enough of. Raviraj Jadeja
  12. 12.  But Apple also is a brutal and unforgiving place, where accountability is strictly enforced, decisions are swift, and communication is articulated clearly from the top. Raviraj Jadeja
  13. 13. At Apple there is never any confusion as to who is responsible for what. "DRI," or directly responsible individual. Raviraj Jadeja
  14. 14. Any effective meeting at Apple will have an action list.A common phrase heard around Apple when someone is trying to learn the right contact on a project: "Whos the DRI on that?" Raviraj Jadeja
  15. 15.  Jobs teach to accept a culture of responsibility by hosting a series of weekly meetings that are the devices that sets the beat for the entire company. Raviraj Jadeja
  16. 16. J obs himself explained in a 2008 interviewwith fortune. Raviraj Jadeja
  17. 17.  "E very Monday we review the whole business," he said. "We look at every single product under development. Raviraj Jadeja
  18. 18. I put out an agenda. Eighty percent is the same as it was the last week, and we just walk down it every single week.We dont have a lot of process at Apple, but thats one of the few things we do just to all stay on the same page." Its one thing when the leader describes the process. Its another thing altogether when the troops candidly parrot back the impact it has on them. Raviraj Jadeja
  19. 19. Simplicity is key to Apples organizational structure. The org chart is deceptively straightforward with none of the dotted-line or matrixed responsibilities popular elsewhere in the corporate world. Raviraj Jadeja
  20. 20. One of Apples greatest strengths is its ability to focus on just a few things at a time. Raviraj Jadeja
  21. 21. Jobs inner circle includes (from left) Jonathan Ive, Phil Schiller, Eddy Cue, andScott Forstall, photographed on the Apple campus in 2010. Raviraj Jadeja
  22. 22. Jobs generally kicks things off personally. Each session is as well crafted as the public product debuts for which the CEO is so famous. Raviraj Jadeja
  23. 23. Raviraj Jadeja
  24. 24.  Specialization is the norm at Apple, and as a result, Apple employees arent exposed to functions outside their area of expertise. Raviraj Jadeja
  25. 25. Apple Inc. is a global computer manufacturing company that is going through major changes in its organizational culture and it’s organizational structure due to several events of the past few years.Apple is going through major restructuring to regain control of its operations and finances in order to stay competitive on the global market. Raviraj Jadeja
  26. 26. Apple Inc. case study Personality refers to the relatively stable pattern of behaviors and consistent internal states that explain a person as behavioral tendencies. Raviraj Jadeja
  27. 27. Perception is "the process of acquiring, interpreting, selecting, and organizing sensory information." Raviraj Jadeja
  28. 28. The adoption by companies led to a lot of benefits the personnel, company and society generally.Specifically personnel have the opportunity to work from its home a fact that allows dealing with other facilities too as well as it influence individuals behavior at work. Raviraj Jadeja
  29. 29. Self-Esteem is a personal judgment of ones worth and the satisfaction or dissatisfaction with ones own self. Raviraj Jadeja
  30. 30. Learning to work at Apple takes time. To echo its own famous ad campaign, Apple thinks differently about business."Microsoft tries to find pockets of unrealized revenue and then figures out what to make. Apple is just the opposite: It thinks of great products, then sells them. Prototypes and demos always come before spreadsheets. Raviraj Jadeja
  31. 31.  Design is everything. Everything! Design reports to the CEO . A very small team designs their products. Designers make the design decisions. Raviraj Jadeja
  32. 32.  They do pixel-perfect mockups. They have paired design meetings. They do no market research. If it’s not perfect, it doesn’t go out. Raviraj Jadeja
  33. 33.  This is not a corporate culture dominated by bean counters, risk-avoiding lawyers, or design committees whose negotiated com-pro-mises inevitably lead to boring products and mediocrity. It’s a culture that’s comfortable with using the words “pas­sion” and “excel­lence” in every­day conversation. These values fuel the cre-ative juices and passion ate collaborations that deliver award-winning prod-ucts and ser-vices year after year. Raviraj Jadeja
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