*BMW (Bavarian Motor Works) was founded in 1917.
*Headquarter of BMW is in Munich, Bavaria, Germany.
*BMW Group is now one of the ten largest car manufacturers in the world
with its BMW, MINI and Rolls-Royce brands.
*It possesses three of the strongest premium brands in the car industry.
*The group also has a strong market position in the motorcycle sector and
operates a successful financial services business.
*BMW brand is often cited as one of the „best‟ in the world.
*The company continues to launch a stream of innovative products as part
of its battle with German peer Mercedes to be the world‟s largest luxury
*It combines the safety and convenience of a four-wheel-drive with the onroad performance of a sports car.
*BMW cars price range starts form Rs. 30 lakhs in Indian Market.
*Cars ranges are from luxurious to sports.
*Consumes are mostly of upper level income group and in some extent
middle level also.
*BMW's Cars are sold in more than 140 countries.
*The BMW Group sold approximately 1.29 million cars in 2012.
*BMW has its own dealership and outlets, where the customers can buy
*BMW has is great brand value, on which customers have their faith.
*BMW has its own identity of making car’s engines, BMW’s engines are
widely used and successful engines in the world.
*Many sports car manufacturer use the engines of BMW.
*The main supplier of BMW accessories is in itself GERMANY and one more
is “US Auto Parts”, it is the company of California.
*Few more companies are there from BMW get their raw parts and
*We have a pie diagram of suppliers and their region.
Rest of Western Europe
Central & Eastern Europe
*Currently, the BMW Group uses assembly plants to manufacture
automobiles in six locations i.e.
Thailand, Malaysia, Russia, Egypt, Indonesia and India.
*There are numerous companies are in the field of luxury and sports cars.
*Few top competitors are:-
*BMW is known for its class.
*Corporate sector or business tycoons loves BMW‟s cars
*These cars are also known for racing
*Car‟s look and design plays very important role for interest for customers
*Innovations like electric car also cause of interest in this brand
*BMW‟s punch line is enough to get attention i.e.
“The Ultimate Driving
*BMW’s annual report 2012
*www.driveinside.com › Car Research