Bmw assignment

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Bmw assignment

  1. 1. Submitted by:Ravindra Kumar MBA/15004/13 Semester - 1st
  2. 2. *BMW (Bavarian Motor Works) was founded in 1917. *Headquarter of BMW is in Munich, Bavaria, Germany. *BMW Group is now one of the ten largest car manufacturers in the world with its BMW, MINI and Rolls-Royce brands. *It possesses three of the strongest premium brands in the car industry. *The group also has a strong market position in the motorcycle sector and operates a successful financial services business.
  3. 3. *BMW brand is often cited as one of the „best‟ in the world. *The company continues to launch a stream of innovative products as part of its battle with German peer Mercedes to be the world‟s largest luxury car maker. *It combines the safety and convenience of a four-wheel-drive with the onroad performance of a sports car.
  4. 4. *BMW cars price range starts form Rs. 30 lakhs in Indian Market. *Cars ranges are from luxurious to sports. *Consumes are mostly of upper level income group and in some extent middle level also. *BMW's Cars are sold in more than 140 countries. *The BMW Group sold approximately 1.29 million cars in 2012.
  5. 5. 1600000 1380384 1400000 1200000 1450085 1224280 1202239 1068770 1000000 800000 600000 400000 200000 0 2008 2009 2010 No. of Cars Approx 2011 2012
  6. 6. *BMW has its own dealership and outlets, where the customers can buy the cars. *BMW has is great brand value, on which customers have their faith. *BMW has its own identity of making car’s engines, BMW’s engines are widely used and successful engines in the world. *Many sports car manufacturer use the engines of BMW.
  7. 7. *The main supplier of BMW accessories is in itself GERMANY and one more is “US Auto Parts”, it is the company of California. *Few more companies are there from BMW get their raw parts and accessories. *We have a pie diagram of suppliers and their region.
  8. 8. 1% 3% 14% 15% 50% 17% Germany Rest of Western Europe Central & Eastern Europe North America Asia/ Australia Africa
  9. 9. *Currently, the BMW Group uses assembly plants to manufacture automobiles in six locations i.e. Thailand, Malaysia, Russia, Egypt, Indonesia and India. Assembly Plants Warehouses Dealers Outlets Customers
  10. 10. *There are numerous companies are in the field of luxury and sports cars. *Few top competitors are:- *Audi *Mercedes *Opel *Porsche *Volkswagon
  11. 11. 12 11.12 10 8 6 4 9.87 9.16 8.29 6.84 4.59 4.08 3.89 3.78 3.76 3.21 3.09 3.04 2.86 2.77 2.68 2.5 2.43 2 0 Market Share (%) 1.65 1.56
  12. 12. *BMW is known for its class. *Corporate sector or business tycoons loves BMW‟s cars *These cars are also known for racing *Car‟s look and design plays very important role for interest for customers *Innovations like electric car also cause of interest in this brand *BMW‟s punch line is enough to get attention i.e. Machine” “The Ultimate Driving
  13. 13. *www.bmwgroup.com *BMW’s annual report 2012 *www.driveinside.com › Car Research *http://www.usautoparts.net/bmw/parts/ *http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/produktion/pr oduktionsnetzwerk/produktionsstandorte/montagewerke.html *http://www.digitalstrategyconsulting.com/intelligence/2011/05/top_20_ car_brand_searches_ford.php

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