Coca-Cola Continues Unethical and
Dishonest Practices in India
The Indian government forced Coca-Cola out of the
country in 1977.
The company returned in 1993
Each bottling plants extracts up to 1.5m liters of water
everyday from the ground.
It takes nine liters of clean water to manufacture a
liter of Coke.
In 2000 Coca-Cola opened a plant at Plachimada, a
village in Kerala to produce 1.2m liters of coke every
The conditional license granted by the local Panchayat
authorized the use of motorized pumps
But the company drilled more than six wells & illegally
installed high-powered electric pumps to extract
millions of liters of pure water.
The level of the water table fell from 45 to 150 meters
below the surface.
The company started dumping waste outside causing a
serious health hazard.
The court gave Coca-Cola a notice to cease water
The theft of water was not only limited to kerala
Overexploitation of groundwater soon started in
Kala Dera - Thirsting from Coca-Cola
Kala Dera is a large village outside the city of Jaipur.
Agriculture is the primary source of livelihood.
Coca-Cola started its bottling operations in Kala Dera
in 2004, and within a year, the community started to
notice a rapid decline in groundwater levels.
Unusable Well in Kala Dera
Showing Depleted Water Level
For farmers, loss of groundwater translated directly
into loss of income.
For many children it meant leaving schools to provide
a much needed helping hand in household since the
women had additional burdens.
The community in Kala Dera organized itself to
challenge the Coca-Cola company for the worsening
water conditions - through extraction and pollution -
and demanded the closure of the Coca-Cola bottling
The company, in usual fashion, denied any wrongdoing,
blaming "outsiders" for the increasing local
Stop Using Groundwater in Kala Dera
The assessment noted that the plant's operations would
continue to worsen water situation
Coca-Cola's Response - Unethical
Coca-cola took seven month to respond
Coca-cola not respond to the concern raised
Unethical and dishonest campaign
Chosen to continue the operation
Continued in misery of thousand people
Coca-Cola should no longer utilize the overexploited
groundwater resource in Kala Dera
1. Transport water from the nearest aquifer that may
not be stressed
2. Store water from low-stress seasons
3. Relocate the plant to a water-surplus area
4. Shut down this facility
The community in Kala Dera welcomed the
recommendations and waited for company’s
COKE’S Corporate Social Responsibility - A Scam?
The Coca-Cola steps up its corporate social responsibility
announcing to the world that it is a “green and socially
responsible company.” --- but was not the case at kala
The company announce its rainwater harvesting
initiatives in India
It also announce that the company will become
"water neutral" in India by 2009.
Some serious concerns about Coca-Cola's
claims on rainwater harvesting
The company announced that it has recharged five times
the amount of water it has used.
When asked to back it up with numbers, Coca-Cola does
not provide any.
Coca-Cola states that they "will install measuring devices
that will verify the amount of water recharged."
If they do not have measuring devices installed to verify the
amount of water recharged, how can they make a claim of
recharging five times the water that they have extracted?
People across Rajasthan are well known in rainwater
harvesting and have been harvesting rainwater long before
Coca-Cola started rainwater harvesting to overcome response
to the growing campaigns against its water mismanagement.
Coca-Cola was bluffing people with its rainwater harvesting.
The rainfall in the area is too low, and the amount of rainfalls
fluctuates a lot contributing to 30 days of rains every year
80% of those rains come in just two or three days and hence
rainwater harvesting is simply not efficient
Based on their rainwater harvesting initiatives Coca-
Cola company has announced that they will become
water neutral in India by 2009
Coca- cola will recharge more water than the use from
the groundwater resource. ---A BLUFF
Coca-Cola Threatens Top Indian Photographer with Lawsuit
Billboard by: Sharad Haksar
In 2005, Coca-Cola's Indian subsidiary, sent a letter to Mr.
Haksar threatening him with serious legal actions unless
the billboard was replaced 'unconditionally and
Coca-Cola would seek Indian Rupees 2 million (US$
45,000) for "incalculable damage to the goodwill and
reputation" of Coca-Cola, and also sought an
'unconditional apology in writing'.
Mr. Haksar said that he had no intentions of issuing any
apology because he has not committed anything wrong.