Flipkart is an Indian e-commerce company
headquartered in Bangalore, Karnataka. It was founded
by Sachin Bansal and Binny Bansal in 2007. In its initial
years, Flipkart fo-cused on online sales of books, but it
later expanded to electronic goods and a variety of other
products. Flipkart offers multiple payment methods like
credit card, debit card, net banking, e-gift voucher, and
the major of all Cash on Delivery. The cash-on-delivery
model adopted by Flipkart has proven to be of great
significance since credit card and net banking
penetration is very low in India.
Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal, both
alumni of the Indian Institute of Technology Delhi. They worked for
Amazon.com before quitting and founding their own company. Initially they
used word of mouth marketing to popularise their company. A few months
later, the company sold its first book on flipkart.com―John Woods' Leaving
Microsoft to Change the World. Today, as per Alexa traffic rankings, Flipkart is
among the top 20 Indian Web sites and has been credited with being India's
largest online bookseller with over 11 million titles on offer. Flipkart claims to
have had at least 100% growth every quarter since its founding.The store
started with selling books and in 2010 branched out to selling CDs, DVDs,
mobile phones and accessories, cameras, computers, computer accessories and
peripherals, and in 2011, pens & stationery, other electronic items such as home
appliances, kitchen appliances, personal care gadgets, health care products etc.
Further in 2012, Flipkart added A.C, air coolers, school supplies, office supplies,
art supplies & life style products to its product portfolio. As of today, Flipkart
employs more than 4500 people.
Business Financial results
Flipkart's reported sales were 40 million in FY
2008–2009, 200 million in FY 2009–2010 and 750
million for FY 2010–2011. In FY 2011–2012, Flipkart
is set to cross the 5 billion (US$100 million) mark as
Internet usage in the country increases and people
get accustomed to making purchases online. Flipkart
projects its sales to reach US$10 billion by year 2014.
On average, Flipkart sells nearly 20 products per
minute and is aiming at generating a revenue of 50
billion (US$1 billion) by 2015.
Flipkart started with selling books. In 2010, they added to their
catalogue media (includ-ing music, movies and games) and mobile
phones and accessories. In 2011, product launches included cameras,
computers, pens & office supplies, computer accessories, home and
kitchen appliances, personal care, health care, gaming consoles, audio
players and televisions. In 2012, product launches includes health &
beauty products, Life style products which includes watches, belts,
bags & luggage.
In November 2011, Flipkart launched a new Electronic Wallet feature
that allows shop-pers to purchase credit to their Flipkart account using
credit or debit cards, and can subse-quently be utilised to make
purchases on the site, as and when required. From June 2012, Flipkart
allowed people to buy toys, posters and from October 2012, Flipkart
entered into apparel retailing.
The company's headquarters is located in Bangalore's Koramangala
neighborhood. Flip-kart has offices, warehouses and customer service
centers across India. Warehouses are located in the following cities,
often near airports. From here on, Flipkart delivers the products to 95
cities which includes 2500 pin codes across India through its own
1. Bangalore, Karnataka
2. Whitefield, Bangalore, Karnataka
4. Bhiwandi , Maharashtra
5. Mumbai , Maharashtra
6. Hyderabad , Andhra Pradesh
7. Chennai , Tamil Nadu
8. Coimbatore , Tamil Nadu
9. Noida , Uttar Pradesh
10. Kolkata , West Bengal
The company is expanding its courier service
network to deliver products quickly, and to extend
the COD option to most of the Indian parts as well.
Recently the company started Flipkart Self delivery
to offer faster shipping times. With the new delivery
system cus-tomers can now track their orders in real
time in Flipkart's website itself.
1. Analyzing the Client Brief and/or any other problem
which might be a cause of concern.
2. Situation Analysis.
3. Consumer Insights
4. Branding- Idea Creation.
5. Media Plan.
6. Measuring Effectiveness of Campaign.
7. Brand Association.
Upcoming Strategies and Planning
For Immediate Release (Free-Press-Release.com) March 24, 2012
-- In Feb-2012 Flipkart.com acquired Lets-buy.com for an estimated
$25 million (Rs.125 crore). There were a number of speculation
surrounding the deal with many saying it was due to VC pressure
(both shared the same investor Helion& Tiger) to save the ailing Lets
buy while so mean alyzing that the move would plant Flipkart in the
online electronics commerce firmly which it is struggling to
breakthrough for a while with Lets buy being the leader in this space.
Also, this would ensure that other upcoming players like Snap deal,
Yebhi, TIL properties, Smile Group ventures will stand very little to
none chance to complete with now mightier than before Flipkart in
the Indian eCommerce Space where everyone is fighting to get the
Policies of Flipkart.com
Cancellations & Returns
1. Flipkart’s return policy.
2. Flipkart’s return policy for clothing and footwear.
3. Return a defective or damaged product for a new
4. Exchange a clothing or footwear product If
customer is not satisfied.
5. Cancellation and refund policy for Flyte eBooks.
6. Modes of refund available after cancellation Policy.
1 .Collection of Personally Identifiable Information and
2. Use of Demographic / Profile Data / Your Information.
3. Sharing of personal information.
4. Links to Other Sites.
5. Security Precautions.
7. Advertisements on Flipkart.com.
8. Grievance Officer.
Terms & Conditions
1. Enrollment in the Program.
2. Links on Your Site.
3. Order Processing.
4. Referral Fees.
5. Referral Fee Schedule.
6. Referral Fee Payment.
7. Policies and Pricing.
8. Identifying Yourself as an Associate.
9. Limited License.
10. Responsibility for Your Site.
11. Compliance with Laws..
12. Term of the Agreement.
14. Relationship of Parties.
15. Limitation of Liability.
17. Independent Investigation.
1. Brand recognition: Flipkart.com is synonym of sales online and their
services are focused on customers’ satisfaction, for example one can
observe this particular strength in the most recent release of
Flipkart.com: “the kindle” digital book reader, where one can store up
to 200 books. In its two first days the kindle has ran out of stock, despite
the fact that it is not the first digital book reader into the market.
2. The business model: the model has the advantage of increasing revenues
without incurring highly direct costs.
3. Diversification: the variety of products that Flipkart.com offers in
different geographical markets suggests a large stability into the e-
4. Business evolution: during the past year’s Flipkart.com has continually
reinvented their services, increasing their value.
1. Strategies based on low prices: the best attraction of
Flipkart.com is low prices and although it has worked, customers
could be attracted by others stores that could provide better
2. Distribution: increase the variety of products and geographical
position may present numerous difficulties in the distribution.
3. Growth: the growing of Flipkart.com is not the best, except by
extraordinary events such as Harry Potter releases or the most
recent audio book reader.
4. Delivering: all along Flipkart.com has offered free delivering in
order to gain customers, nonetheless this strategy is expensive
and not necessary stable. Flipkart.com makes people wait days
to receive books that they can obtain instantly from their
1. Flipkart, the first billion dollar Internet company from
India(going by 2015 estimates )is by far the leading online
store in the nation.
2. Now that Amazon is reportedly entering India in early 2012,
this news becomes even more significant, considering that
Amazon has previously, and unsuccessfully, tried acquiring
the company, with Flipkart demanding a very high buyout
3. With online retail industry in India pegged to reach $1.5
billion (2015), sources suggest that e-commerce is just
hotting up in India and we may soon seen many more
Internet companies achieving similar success.
2. The Next Web.
3. Flipkart Site