Campaign management with google analytics for social media sharing / facebook app promotion.

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How to know more about from where website visitors are coming from, beyond just a domain referral "Twitter/ Facebook etc." ?
1.Which type of post like photo/link/video

How to get source/medium information in Facebook app?
We are getting info like
1.s-static.ak.facebook.com / referral
2. apps.facebook.com / referral

How to synchronize all campaign data in one place?

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Campaign management with google analytics for social media sharing / facebook app promotion.

  1. 1. Campaign Management With Google Analytics
  2. 2. Problems • How to know more about from where website visitors are coming from, beyond just a domain referral Twitter/ Facebook etc. ? • Which type of post like photo/link/video • How to get source/medium information in Facebook app? • We are getting info like 1. s-static.ak.facebook.com / referral 2. apps.facebook.com / referral • How to synchronize all campaign data in one place?
  3. 3. Campaign URL tracking To get Source/Medium info for FB app , we put some code in fb app so that provided campaign info can store into fb app_data through one string and when Facebook finished the role with cookies then we can retrieve Source/Medium info and rewrite cookies back. So write all campaign info in one string by replacing ‘ = ‘ with ‘ ~ ’ and ‘ & ‘ with ‘ | ’ https://www.facebook.com/draftfcbstaging/app_784254881591038?app_data=utm_source~social_media|utm_medium~post |utm_term~registration|utm_campaign~Elite 1 https://support.google.com/analytics/answer/1033867?hl=en-GB
  4. 4. Google Short URL Short url’s benefits: • Twitter limits 140 Character • It could work into Google's ranking algorithm • It could become a factor in real-time search results and possibly even regular search results if the shortener proves popular 2 http://goo.gl
  5. 5. Share URL In Facebook http://goo.gl/QKQEOK
  6. 6. Check Google Analytics Live Real Time Reporting
  7. 7. Find All Campaigns In One Place
  8. 8. Final Goal : Multi-Channel Attribution, Across Digital Channels

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