E-tourism, nuove competenze e nuovi mestieri, le slide di Nadzeya Kalbaska.


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Venerdì 25 ottobre Nadzeya Kalbaska, PhD Candidate and Ricercatrice in eTourism and eLearning all'Università della Svizzera Italiana, ha presentato E-tourism, nuove competenze e nuovi mestieri.

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E-tourism, nuove competenze e nuovi mestieri, le slide di Nadzeya Kalbaska.

  1. 1. + Ravenna Future Lessons 2013 Nadzeya Kalbaska PhD Candidate New Media for Tourism Communication Group webatelier.net Università della Svizzera italiana Lugano, Switzerland
  2. 2. + agenda • My personal path • New profiles within the eTourism field • How to get needed knowledge and skills? 2
  3. 3. + background Bachelors in Cultural Heritage Interpretation, Faculty of Arts, Belarusian State University (Minsk, Belarus) Masters in International Tourism, Faculty of Economics, Universita’ della Svizzera italiana (Lugano, Switzerland) PhD Candidate, Faculty of Communication Sciences, Universita’ della Svizzera italiana (Lugano, Switzerland)  Research visits and collaboration in Hong Kong, USA, UK, New Zealand, Spain, etc. 3
  4. 4. + webatelier.net research and development lab online communication strategies for destinations and tourism companies: • • • • • eWord-of-Mouth and destinations’ online reputation, eLearning and gaming in tourism, usability and usages studies, websites’ information architecture, booking engines design 4
  5. 5. + European Role Profiles for ICT Functions (e-jobs observatory)  eTourism Content Curator  eTourism Online Reputation Manager  eTourism Revenue Manager  eTourism Destination Manager  eTourism Marketing Specialist
  6. 6. + How to get this knowledge and skills? 1. Traditional educational path Bachelor or Master in Tourism or Hospitality Specialization in Online Marketing/Digital Technologies, etc. 2. Alternative educational path (Life-long and (e)learning) Online magazines and media Online tutorials eLearning courses MOOCs
  7. 7. + Online media and magazines #etourism www.tnooz.com www.eyefortravel.com www.travelmole.com
  8. 8. + Online tutorials eTourism Curriculum www.ifitt.org Tourism Australia's e-Kits www.tourismekit.atdw.com.au
  9. 9. + MOOCs
  10. 10. + Most MOOCs share these characteristics  Massive – up to 150,000 students engaged simultaneously  Open – anyone can enrol, for free. Fee if working towards an accreditation  Online – Internet enabled  Course – Usually a university course. Schedules of 6/12 weeks
  11. 11. 5,146,000 Coursarians 400+ courses 85 Universities from 16 countries
  12. 12. + Existing Tourism and Hospitality MOOCs Spa and Hospitality Operations Management of Services: Concepts, Design, and Delivery Introduction to Tourism Tourism Industry Analysis Introduction to Hospitality Law for Tourism Retail Travel Management Accounting New Media Course Certification in Hotel Industry Analytics University of California-Irvine MIT University of Southern Queensland University of Central Florida World Education University World Education University World Education University World Education University Cornell School of Hospitality American Hotel and Lodging Educational Institute; International Council on Hotel Restaurant and Institutional Education and Smith Travel Research
  13. 13. + Additional resources  LinkedIn (knowledge upgrade + possible employment + personal online reputation)  TED Conferences (Video lectures)  ENTER eTourism conferences next: Dublin, Jan. 2014 and Lugano, Feb. 2015 www.elearning4tourism.com
  14. 14. + Questions and Comments nadzeya.kalbaska@usi.ch