Social media strategy

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Social media is about people not technology. Here is a case study in the how.

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Social media strategy

  1. 1. An Approach To Social MediaThursday 05 May 2011
  2. 2. Its About People. Not Technology.Thursday 05 May 2011
  3. 3. APPLICATION Medical AidThursday 05 May 2011
  4. 4. Market Focus Student ClerkThursday 05 May 2011
  5. 5. Focus and Conversion Grudge Student Clerk GratitudeThursday 05 May 2011
  6. 6. Find The Feeling (Key EmotionalThursday 05 May 2011
  7. 7. Find The Feeling (Key Emotional Lust Trust Mystique Hero Nurture Rebel Alarm Versatility Prestige PowerThursday 05 May 2011
  8. 8. The Social Trigger Prestige Elevated Above Others Inspiring Envy STRATEGY •Design Symbols • Set Standards • Scarcity • You Earn ItThursday 05 May 2011
  9. 9. The Sideways Social Trigger Prestige Link and Company Strategy Association StrategyThursday 05 May 2011
  10. 10. Clear Direction You have picked the most PRESTIGES career .You are one of a select few, part of a select NETWORK that will SERVE you for LIFE. Leverage that Network. It’s Your Right.Thursday 05 May 2011
  11. 11. Building The Network Three Steps LEVEL THREE LEVEL TWO LEVEL ONEThursday 05 May 2011
  12. 12. Building The Network Step One STRATEGY Level One: •Design Symbols Closed Membership: • Set Standards • By Invite Only • Students / Clerks • Scarcity • 3 Years Limit • Network Campuses • You Earn It Client Partnership • Identify Core Group • Through Client Core Group: Ambassador Group •[Bursery Students] •[Client Stars] Platform • Closed Membership Website • Website • Blog • FaceBook Style Social Network (buddypress)Thursday 05 May 2011
  13. 13. Building The Network Step One STRATEGY Core Group: Every group has a bunch of really enthusiastic, passionate drivers who embrace and drive the •Design Symbols idea. They are in the minority. The 1% Minority • Set Standards • Scarcity • You Earn It Fans: The 10% that really get involved. They love the idea, they own the idea and they participate. 1% Core 10% FansVoyeurs: The majority of a community act asvoyeurs. They like whats going on. They observe it alland feed off the Fans energy and questions. Their lackof participation is not a negative but rather just human 89% Voyeursnature.Thursday 05 May 2011
  14. 14. Expanding The Network Step Two STRATEGY Level Two: •Design Symbols Semi Closed / Connected • Set Standards • Scarcity • You Earn It LinkedIn Group: • Closed Group Membership • Unlimited Time • Membership conditional of Levels OneThursday 05 May 2011
  15. 15. Sustaining The Network Step Three STRATEGY •Design Symbols Level Three: • Set Standards Open / Broadcast • Scarcity • You Earn It Open Communication • Feedback • Announcement • General Chit ChatThursday 05 May 2011
  16. 16. Building The Network FaceBook Level Three: Twitter Open / Broadcast Flickr Print TV Radio Outdoor Level Two: Mobile Semi Closed / LinkedIn Connected Activations Etc Membership Site Level One: Closed / ExclusiveThursday 05 May 2011
  17. 17. Social Media Can Be Your Greatest Friend or Your Greatest Enemy Grudge Student Clerk Gratitude Follow Through: Customer Retention Strategy Passive Vs Active Strategy Active Passive • Prestige Strategy •Company Fan Page • Company Twitter • Company LinkedInThursday 05 May 2011
  18. 18. Thursday 05 May 2011

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