Social media strategy
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Social media strategy

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Social media is about people not technology. Here is a case study in the how.

Social media is about people not technology. Here is a case study in the how.

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  • 1. An Approach To Social MediaThursday 05 May 2011
  • 2. Its About People. Not Technology.Thursday 05 May 2011
  • 3. APPLICATION Medical AidThursday 05 May 2011
  • 4. Market Focus Student ClerkThursday 05 May 2011
  • 5. Focus and Conversion Grudge Student Clerk GratitudeThursday 05 May 2011
  • 6. Find The Feeling (Key EmotionalThursday 05 May 2011
  • 7. Find The Feeling (Key Emotional Lust Trust Mystique Hero Nurture Rebel Alarm Versatility Prestige PowerThursday 05 May 2011
  • 8. The Social Trigger Prestige Elevated Above Others Inspiring Envy STRATEGY •Design Symbols • Set Standards • Scarcity • You Earn ItThursday 05 May 2011
  • 9. The Sideways Social Trigger Prestige Link and Company Strategy Association StrategyThursday 05 May 2011
  • 10. Clear Direction You have picked the most PRESTIGES career .You are one of a select few, part of a select NETWORK that will SERVE you for LIFE. Leverage that Network. It’s Your Right.Thursday 05 May 2011
  • 11. Building The Network Three Steps LEVEL THREE LEVEL TWO LEVEL ONEThursday 05 May 2011
  • 12. Building The Network Step One STRATEGY Level One: •Design Symbols Closed Membership: • Set Standards • By Invite Only • Students / Clerks • Scarcity • 3 Years Limit • Network Campuses • You Earn It Client Partnership • Identify Core Group • Through Client Core Group: Ambassador Group •[Bursery Students] •[Client Stars] Platform • Closed Membership Website • Website • Blog • FaceBook Style Social Network (buddypress)Thursday 05 May 2011
  • 13. Building The Network Step One STRATEGY Core Group: Every group has a bunch of really enthusiastic, passionate drivers who embrace and drive the •Design Symbols idea. They are in the minority. The 1% Minority • Set Standards • Scarcity • You Earn It Fans: The 10% that really get involved. They love the idea, they own the idea and they participate. 1% Core 10% FansVoyeurs: The majority of a community act asvoyeurs. They like whats going on. They observe it alland feed off the Fans energy and questions. Their lackof participation is not a negative but rather just human 89% Voyeursnature.Thursday 05 May 2011
  • 14. Expanding The Network Step Two STRATEGY Level Two: •Design Symbols Semi Closed / Connected • Set Standards • Scarcity • You Earn It LinkedIn Group: • Closed Group Membership • Unlimited Time • Membership conditional of Levels OneThursday 05 May 2011
  • 15. Sustaining The Network Step Three STRATEGY •Design Symbols Level Three: • Set Standards Open / Broadcast • Scarcity • You Earn It Open Communication • Feedback • Announcement • General Chit ChatThursday 05 May 2011
  • 16. Building The Network FaceBook Level Three: Twitter Open / Broadcast Flickr Print TV Radio Outdoor Level Two: Mobile Semi Closed / LinkedIn Connected Activations Etc Membership Site Level One: Closed / ExclusiveThursday 05 May 2011
  • 17. Social Media Can Be Your Greatest Friend or Your Greatest Enemy Grudge Student Clerk Gratitude Follow Through: Customer Retention Strategy Passive Vs Active Strategy Active Passive • Prestige Strategy •Company Fan Page • Company Twitter • Company LinkedInThursday 05 May 2011
  • 18. Thursday 05 May 2011