Word of Mouth Marketing Premise:        When People LOVE ...        What You SAY & DO,        They will RAVE About you!   ...
Staff and                                         Customer                        Premise: 	                        When P...
Fascination                                              Triggers :)                        Premise: 	                    ...
Premise: 	                  Customer                        When People Love            Experience.                       ...
Premise: 	                  What, Where & Why               When People Love            Are We Saying It                  ...
Premise: 	                        When People Love                        What You Say & Do,                        They w...
Premise: 	                        When People Love                        What You Say & Do,                        They w...
Word of Mouth                          Tool KitTuesday 05 April 2011
Happy Staff = Happy Customers                           Happy People Talk                         Unhappy People MoanTuesd...
# 1. PEOPLE         What Is Your Referral Number?                        Net PromoterTuesday 05 April 2011
# 1. PEOPLE         What Is Your Referral Number?Tuesday 05 April 2011
# 2. LOVE                Inspiring Fascination                            Inspiring What People                           ...
Find The Feeling                         [fascination triggers]                                      Lust                 ...
Sideways Fascination Trigger               Prestige           Link and     Company               Strategy          Associa...
# 3. DO       Create A Consistent Experience                        @ Every TouchPointTuesday 05 April 2011
Consistent Experience !                         [Every touch point]                                 Indifference          ...
#4. SAY       Where Are Our Customers       Saying What. Why?Tuesday 05 April 2011
Simple, Clear, Relevant,                            ConversationTuesday 05 April 2011
Accelerate it ...                          MichaelTuesday 05 April 2011
#4. SAY       Where Are Our Customers       Saying What. Why?                        Its About People, Not Channels or Tec...
# 5. RAVE           Go Beyond Marketing.           Start a Word Of Mouth Movement.                        Inspire         ...
Michael Cowen                        michael@ravetopia.com                         www.ravetopia.com                      ...
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Ravetopia Word of Mouth ToolKit

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Need to create a word of mouth marketing campaign that sticks and spreads. Here is the perfect toolkit

Published in: Business, Technology
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Transcript of "Ravetopia Word of Mouth ToolKit "

  1. 1. Word of Mouth Marketing Premise: When People LOVE ... What You SAY & DO, They will RAVE About you! For Free.Tuesday 05 April 2011
  2. 2. Staff and Customer Premise: When People LOVE What You Say & Do, They will Rave About you! For Free.Tuesday 05 April 2011
  3. 3. Fascination Triggers :) Premise: When People LOVE What You Say & Do, They will Rave About you! For Free.Tuesday 05 April 2011
  4. 4. Premise: Customer When People Love Experience. [consistent!!] What You Say & DO, They will Rave About you! For Free.Tuesday 05 April 2011
  5. 5. Premise: What, Where & Why When People Love Are We Saying It [Accelerating WOMM] What You SAY & Do, They will Rave About you! For Free.Tuesday 05 April 2011
  6. 6. Premise: When People Love What You Say & Do, They will RAVE About you! For Free. Word of mouth Marketing [RaveTopia]Tuesday 05 April 2011
  7. 7. Premise: When People Love What You Say & Do, They will rave About you! For Free :)Tuesday 05 April 2011
  8. 8. Word of Mouth Tool KitTuesday 05 April 2011
  9. 9. Happy Staff = Happy Customers Happy People Talk Unhappy People MoanTuesday 05 April 2011
  10. 10. # 1. PEOPLE What Is Your Referral Number? Net PromoterTuesday 05 April 2011
  11. 11. # 1. PEOPLE What Is Your Referral Number?Tuesday 05 April 2011
  12. 12. # 2. LOVE Inspiring Fascination Inspiring What People Say Think Feel DoTuesday 05 April 2011
  13. 13. Find The Feeling [fascination triggers] Lust Trust Mystique Hero Nurture Rebel Alarm Versatility Prestige PowerTuesday 05 April 2011
  14. 14. Sideways Fascination Trigger Prestige Link and Company Strategy Association StrategyTuesday 05 April 2011
  15. 15. # 3. DO Create A Consistent Experience @ Every TouchPointTuesday 05 April 2011
  16. 16. Consistent Experience ! [Every touch point] Indifference Amazement (Pleasure) Contempt (Pain)Tuesday 05 April 2011
  17. 17. #4. SAY Where Are Our Customers Saying What. Why?Tuesday 05 April 2011
  18. 18. Simple, Clear, Relevant, ConversationTuesday 05 April 2011
  19. 19. Accelerate it ... MichaelTuesday 05 April 2011
  20. 20. #4. SAY Where Are Our Customers Saying What. Why? Its About People, Not Channels or Technology Talk With Your Customer in Their Channel Build the Fascination, Be Consistent and Clear (and honest) Drive it. Acceleration B2B & B2C. It is Person to Person (P2P)Tuesday 05 April 2011
  21. 21. # 5. RAVE Go Beyond Marketing. Start a Word Of Mouth Movement. Inspire People and Relationships Continuos. Not start stop HumanTuesday 05 April 2011
  22. 22. Michael Cowen michael@ravetopia.com www.ravetopia.com 083 288 7355Tuesday 05 April 2011
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