The App Discovery Problem
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The App Discovery Problem

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A presentation on the App Discovery Problem.

A presentation on the App Discovery Problem.

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The App Discovery Problem The App Discovery Problem Presentation Transcript

  • App discovery is a problem
  • Quick facts
    App sales decreases over time
    Daily sales decline, even at the #1 position
    Mobile user base is growing
    Mexico and Brazil lead LATAM mobile growth
  • App sales decrease over time
    1. March 2009 Flight Control launched
    2. Three months later, it sold 1 million copies.
    3. After 10 months it sold the 2 millionth download
     
  • Current tactics are not enough
    • Updated
    • Communicated with players
    • Integrated social networking
    • Reached out to media
    • Christmas and Holidays
    • Cross-promoted
  • Sales decrease, even at the #1 position
  • Mobile user base is growing
  • Mexico and Brazil lead LATAM growth
    250,000 unique iPhone and iPod touch users in Brazil each month.
  • Sales mobile Users = ?
  • A small number of iPhone (Android) users check the App Store (Market) on a regular basis.
  • So…
    Reach users within apps