The App Discovery Problem

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A presentation on the App Discovery Problem.

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The App Discovery Problem

  1. 1. App discovery is a problem<br />
  2. 2. Quick facts<br />App sales decreases over time<br />Daily sales decline, even at the #1 position<br />Mobile user base is growing<br />Mexico and Brazil lead LATAM mobile growth<br />
  3. 3. App sales decrease over time<br />1. March 2009 Flight Control launched<br />2. Three months later, it sold 1 million copies.<br />3. After 10 months it sold the 2 millionth download<br />  <br />
  4. 4. Current tactics are not enough<br /><ul><li> Updated
  5. 5. Communicated with players
  6. 6. Integrated social networking
  7. 7. Reached out to media
  8. 8. Christmas and Holidays
  9. 9. Cross-promoted</li></li></ul><li>Sales decrease, even at the #1 position<br />
  10. 10. Mobile user base is growing<br />
  11. 11. Mexico and Brazil lead LATAM growth<br />250,000 unique iPhone and iPod touch users in Brazil each month.<br />
  12. 12. Sales mobile Users = ?<br />
  13. 13. A small number of iPhone (Android) users check the App Store (Market) on a regular basis.<br />
  14. 14. So…<br />Reach users within apps<br />

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