App discover problem
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App discover problem

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App discover problem App discover problem Presentation Transcript

  • App discovery is a problem
  • Quick facts •  App sales decreases over time –  Daily sales decline, even at the #1 position •  Mobile user base is growing –  Mexico and Brazil lead LATAM mobile growth
  • App sales decrease over time 1. March 2009 Flight Control launched 2. Three months later, it sold 1 million copies. 3. After 10 months it sold the 2 millionth download      
  • Current tactics are not enough • Updated • Communicated with players • Integrated social networking • Reached out to media • Christmas and Holidays • Cross-promoted
  • Sales decrease, even at the #1 position
  • Mobile user base is growing
  • Mexico and Brazil lead LATAM growth 250,000  unique   iPhone  and  iPod   touch  users  in  Brazil   each  month.  
  • Sales mobile Users = ?
  • •  A small number of iPhone (Android) users check the App Store (Market) on a regular basis.  
  • So… Reach users within apps