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Helping Hoteliers track their online visibility
<ul><li>Problems </li></ul><ul><li>So many indicators, so many channels, It is a harsh world out there for hoteliers tryin...
<ul><li>Dashboard </li></ul><ul><li>A central location to see all your visibility indicators for all channels </li></ul><u...
<ul><li>Dashboard (contd.) </li></ul><ul><li>You can see all the PPC Campaigns being run by you and your competitors </li>...
<ul><li>Search Engine Summary </li></ul><ul><li>See the results run for each keyword and your placements for each search e...
<ul><li>Search Engine Detailed </li></ul><ul><li>See the actual results for each keyword from every site you are monitorin...
<ul><li>Search Engine Trends </li></ul><ul><li>See the trends for each keyword on any of the sites you are monitoring </li...
<ul><li>Online Travel Agents & Travel Meta Search  </li></ul><ul><li>See how Online Travel Agents and Travel Meta Search s...
<ul><li>Consumer Reviews </li></ul><ul><li>Enables a hotel to check what actual consumers are saying and ranking them base...
<ul><li>Consumer Reviews Overall </li></ul><ul><li>Shows ranks for your hotels on each site as well as how your competitor...
<ul><li>Consumer Reviews People Say </li></ul><ul><li>VisibilityGain catches the reviews posted on all the consumer review...
<ul><li>Consumer Reviews Trend </li></ul><ul><li>Watch trends on how consumers have reacted to your property.  </li></ul>C...
<ul><li>Dashboard for Twitter   </li></ul><ul><li>Track the number of followers you have vs. your competitors </li></ul><u...
<ul><li>Review/Posts for Twitter   </li></ul><ul><li>Review and see the text from the profile pages and see the Re-Tweets ...
<ul><li>Dashboard for Facebook   </li></ul><ul><li>Track the number of fans you have vs. your competitors </li></ul><ul><l...
<ul><li>Review/Posts for Facebook   </li></ul><ul><li>Review and see the text from the wall and events sections of the fan...
<ul><li>Trend Analysis </li></ul><ul><li>Weekly trend of activity by fan following and User engagement for both Twitter an...
<ul><li>Alerts </li></ul><ul><li>Set Alerts which notify you if any of your competitors are running PPC Campaigns on any s...
<ul><li>Alerts (contd.) </li></ul><ul><li>Placement Alerts allow you to be notified when your position on any site drops o...
<ul><li>Other Features </li></ul><ul><li>A full Admin section allowing a user to control which sites they need to monitor,...
For any queries/feedback, please contact: Vishal Jain E:  [email_address] T: +1.312.238.9027 / +91.98104.83085 F: +1.847.5...
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VisibilityGain - Helping hoteliers track & monitor their online visibility & consumer ratings

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VisibilityGain – An Online visibility and reputation management product for hoteliers to:

=> Monitor their position vis-a-vis their competition on search engines, Meta Search Engines and OTAs

=> Track consumer reviews and ratings on Tripadvisor as well as Social Media Sites like Facebok and Twitter & become a preferred hotel for their guests.

To know more, please visit http://www.rategain.com/visibility_gain.html

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Transcript of "VisibilityGain - Helping hoteliers track & monitor their online visibility & consumer ratings"

  1. 1. Helping Hoteliers track their online visibility
  2. 2. <ul><li>Problems </li></ul><ul><li>So many indicators, so many channels, It is a harsh world out there for hoteliers trying to see how they compare to their competition </li></ul><ul><li>Do you know where you rank in a specific online search, on a Online Travel Agent’s or Travel Meta Search’s city wide search </li></ul><ul><li>How are you perceived in today's ultra competitive world. Consumers are getting smarter and the internet allows one to get good intelligence very quickly </li></ul>Confidential <ul><li>Benefits </li></ul><ul><li>One location to see all your visibility indicators for online channels that provides you with the all the controls to actively manage your online visibility and see how you measure </li></ul><ul><li>Easy to setup and use customizable searches on over 120 channels of Search Engines, OTAs, TMSs, Consumer Review and Social Media sites </li></ul><ul><li>Be able to see what actual people are saying about your hotel on sites such as TripAdvisor ™ and TravelPost ™ , and respond to them from one location </li></ul>
  3. 3. <ul><li>Dashboard </li></ul><ul><li>A central location to see all your visibility indicators for all channels </li></ul><ul><li>Data can be seen for weekly averages or daily </li></ul><ul><li>Weekly data available for a year while daily data available for last 4 weeks </li></ul>Confidential
  4. 4. <ul><li>Dashboard (contd.) </li></ul><ul><li>You can see all the PPC Campaigns being run by you and your competitors </li></ul><ul><li>Also see in one central location all the sites that you are currently monitoring as well as all keywords </li></ul>Confidential
  5. 5. <ul><li>Search Engine Summary </li></ul><ul><li>See the results run for each keyword and your placements for each search engine site as well </li></ul><ul><li>You can filter by website, country specific version of the website, hotels and keywords </li></ul>Confidential
  6. 6. <ul><li>Search Engine Detailed </li></ul><ul><li>See the actual results for each keyword from every site you are monitoring as well </li></ul><ul><li>Catch errors, be able to locate trademark infringements as well as double check your VisibilityGain report as well </li></ul>Confidential
  7. 7. <ul><li>Search Engine Trends </li></ul><ul><li>See the trends for each keyword on any of the sites you are monitoring </li></ul><ul><li>Weekly trends allows you to get the bigger picture and to see if your overall SEO strategy is working out as expected </li></ul>Confidential
  8. 8. <ul><li>Online Travel Agents & Travel Meta Search </li></ul><ul><li>See how Online Travel Agents and Travel Meta Search sites place you on a customized city wide search </li></ul><ul><li>Customizable to say how many days out the check in date should be from values ranging from a week to a year </li></ul>Confidential
  9. 9. <ul><li>Consumer Reviews </li></ul><ul><li>Enables a hotel to check what actual consumers are saying and ranking them based on their competition </li></ul><ul><li>Able to filter on different parameters of rating such as cleanliness, Room, Service, Value and Overall </li></ul>Confidential
  10. 10. <ul><li>Consumer Reviews Overall </li></ul><ul><li>Shows ranks for your hotels on each site as well as how your competitor was placed on the same site </li></ul><ul><li>See your ranking on TripAdvisor™ against all other hotels in that city </li></ul>Confidential
  11. 11. <ul><li>Consumer Reviews People Say </li></ul><ul><li>VisibilityGain catches the reviews posted on all the consumer reviews and brings them to your view in one place </li></ul><ul><li>Empowers Hoteliers to see deep-rooted issues which could affect your bottom line </li></ul><ul><li>Respond to reviews directly from within VisibilityGain itself (TripAdvisor™ and TravelPost ™ ) </li></ul>Confidential
  12. 12. <ul><li>Consumer Reviews Trend </li></ul><ul><li>Watch trends on how consumers have reacted to your property. </li></ul>Confidential
  13. 13. <ul><li>Dashboard for Twitter </li></ul><ul><li>Track the number of followers you have vs. your competitors </li></ul><ul><li>User Engagement helps you keep track of your tweets and any Re-tweets and mentions by followers </li></ul>Confidential
  14. 14. <ul><li>Review/Posts for Twitter </li></ul><ul><li>Review and see the text from the profile pages and see the Re-Tweets and Mentions </li></ul>Confidential
  15. 15. <ul><li>Dashboard for Facebook </li></ul><ul><li>Track the number of fans you have vs. your competitors </li></ul><ul><li>User Engagement helps you keep track of your posts and any member posts and engagement by fans (Likes & Comments) </li></ul>Confidential
  16. 16. <ul><li>Review/Posts for Facebook </li></ul><ul><li>Review and see the text from the wall and events sections of the fan pages and see the likes and comments links and counts </li></ul>Confidential
  17. 17. <ul><li>Trend Analysis </li></ul><ul><li>Weekly trend of activity by fan following and User engagement for both Twitter and Facebook </li></ul>Confidential
  18. 18. <ul><li>Alerts </li></ul><ul><li>Set Alerts which notify you if any of your competitors are running PPC Campaigns on any site that you are monitoring. </li></ul><ul><li>Choose to receive alerts in a daily or weekly basis </li></ul>Confidential
  19. 19. <ul><li>Alerts (contd.) </li></ul><ul><li>Placement Alerts allow you to be notified when your position on any site drops or increases by a customized amount </li></ul><ul><li>You can also set up alerts for your competitors as well </li></ul>Confidential
  20. 20. <ul><li>Other Features </li></ul><ul><li>A full Admin section allowing a user to control which sites they need to monitor, the keywords which Search Engines should be monitored with and a host of other small customizable parameters </li></ul><ul><li>An industry standard help section which enables one to understand all various sections of the web application and includes a User manual in a pdf format </li></ul><ul><li>A weekly summary report which provides all the data in the web application in a shareable and easily actionable format </li></ul><ul><li>All graphs and reports can be printed out as text or excel </li></ul><ul><li>More and more sites being added every day. </li></ul><ul><li>24x7 support staff available by raising a ticket or via email, always ready to help you. </li></ul>Confidential
  21. 21. For any queries/feedback, please contact: Vishal Jain E: [email_address] T: +1.312.238.9027 / +91.98104.83085 F: +1.847.589.6414

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