The relationship between  Social Media  and  Revenue Management                               EDINBURGH Presenter David Gu...
Revenue is dollars $$$•   it can easily measured•   the bottom line is never out of sight•   always under scrutiny•   acco...
Which ad sources do you trust most?                                Source Nielsen
Social media sites on which companiesworldwide maintain a brand presence.         Source Econsultancy and Adobe, sep 5 2012
Source Econsultancy and Adobe, sep 5 2012
How far can you track your socialmedia traffic? Conversions anyone?? Source Econsultancy and Adobe, sep 5 2012
The goal of social media•   Build trust, relationships and credibility•   Engage followers and their friends•   To enable ...
The ultimate goal of social media? • to remind the customer why you are worth the   extra £20 versus your competitor      ...
With the right toolsIt’s not all about the Hard Sell                                   social media                       ...
…And efficiently managing all thatDATA DATA DATA that keeps comingyour way…..
Oh, and don’t forget your competitorsDATA too
Here are my 4 tips for effectivemanagement of social mediaTIP 1People are talking about your brand whether you like it or ...
TIP 2Social media can be used offline• Track all offers including offline  offers with a code        Ask your customers   ...
TIP 3Keep your friends close and your competitors closer• Monitor what people are saying about  your competitorsOnline rep...
TIP 4It’s a Team Effort, Social media management is a group effort• Assign different team members to monitor  and respond ...
Thank youFor more on,hotel reputation management online,contact me atDavid.Guilfoyle@RateGain.com
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The Relationship between social media and revenue management

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David Guilfoyle, Market Manager - UK & Ireland presented an engaging theme at HOSPA on Sept 21 around "The Relationship between Revenue Management and Social Media". The presentation focuses on the importance of social media towards building trust, engagement, credibility in order to increase brand visibility.

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The Relationship between social media and revenue management

  1. 1. The relationship between Social Media and Revenue Management EDINBURGH Presenter David Guilfoyle UK & Ireland Market Manager21st September 2012
  2. 2. Revenue is dollars $$$• it can easily measured• the bottom line is never out of sight• always under scrutiny• accountabilitySocial Media is followers • too much data • multiple sources • hard to measure conversions • followers don’t always convertROI can be slow and difficult to track
  3. 3. Which ad sources do you trust most? Source Nielsen
  4. 4. Social media sites on which companiesworldwide maintain a brand presence. Source Econsultancy and Adobe, sep 5 2012
  5. 5. Source Econsultancy and Adobe, sep 5 2012
  6. 6. How far can you track your socialmedia traffic? Conversions anyone?? Source Econsultancy and Adobe, sep 5 2012
  7. 7. The goal of social media• Build trust, relationships and credibility• Engage followers and their friends• To enable your customers re-enforce your message• Broaden your relationship horizon• Increase brand visibility
  8. 8. The ultimate goal of social media? • to remind the customer why you are worth the extra £20 versus your competitor And persuade them to purchase with you directly online or offline
  9. 9. With the right toolsIt’s not all about the Hard Sell social media can give you the power Whilst engaging your To keep your finger customers and on the pulse building your brand….
  10. 10. …And efficiently managing all thatDATA DATA DATA that keeps comingyour way…..
  11. 11. Oh, and don’t forget your competitorsDATA too
  12. 12. Here are my 4 tips for effectivemanagement of social mediaTIP 1People are talking about your brand whether you like it or not• join the conversationWith an online reputation manager, it’ll save you time andhelp you understand your place in the market With BrandGain’s 2 for 1 offer, there’s never been a better time to join the conversation
  13. 13. TIP 2Social media can be used offline• Track all offers including offline offers with a code Ask your customers where they heard about your offer!
  14. 14. TIP 3Keep your friends close and your competitors closer• Monitor what people are saying about your competitorsOnline reputation managers should include competitors dataand comparisons
  15. 15. TIP 4It’s a Team Effort, Social media management is a group effort• Assign different team members to monitor and respond to reviews by keyword alerts and quality BrandGain gives you the power to segment responsibility with categories and keywords
  16. 16. Thank youFor more on,hotel reputation management online,contact me atDavid.Guilfoyle@RateGain.com

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