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The Relationship between social media and revenue management
The Relationship between social media and revenue management
The Relationship between social media and revenue management
The Relationship between social media and revenue management
The Relationship between social media and revenue management
The Relationship between social media and revenue management
The Relationship between social media and revenue management
The Relationship between social media and revenue management
The Relationship between social media and revenue management
The Relationship between social media and revenue management
The Relationship between social media and revenue management
The Relationship between social media and revenue management
The Relationship between social media and revenue management
The Relationship between social media and revenue management
The Relationship between social media and revenue management
The Relationship between social media and revenue management
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The Relationship between social media and revenue management

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David Guilfoyle, Market Manager - UK & Ireland presented an engaging theme at HOSPA on Sept 21 around "The Relationship between Revenue Management and Social Media". The presentation focuses on the …

David Guilfoyle, Market Manager - UK & Ireland presented an engaging theme at HOSPA on Sept 21 around "The Relationship between Revenue Management and Social Media". The presentation focuses on the importance of social media towards building trust, engagement, credibility in order to increase brand visibility.

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  • 1. The relationship between Social Media and Revenue Management EDINBURGH Presenter David Guilfoyle UK & Ireland Market Manager21st September 2012
  • 2. Revenue is dollars $$$• it can easily measured• the bottom line is never out of sight• always under scrutiny• accountabilitySocial Media is followers • too much data • multiple sources • hard to measure conversions • followers don’t always convertROI can be slow and difficult to track
  • 3. Which ad sources do you trust most? Source Nielsen
  • 4. Social media sites on which companiesworldwide maintain a brand presence. Source Econsultancy and Adobe, sep 5 2012
  • 5. Source Econsultancy and Adobe, sep 5 2012
  • 6. How far can you track your socialmedia traffic? Conversions anyone?? Source Econsultancy and Adobe, sep 5 2012
  • 7. The goal of social media• Build trust, relationships and credibility• Engage followers and their friends• To enable your customers re-enforce your message• Broaden your relationship horizon• Increase brand visibility
  • 8. The ultimate goal of social media? • to remind the customer why you are worth the extra £20 versus your competitor And persuade them to purchase with you directly online or offline
  • 9. With the right toolsIt’s not all about the Hard Sell social media can give you the power Whilst engaging your To keep your finger customers and on the pulse building your brand….
  • 10. …And efficiently managing all thatDATA DATA DATA that keeps comingyour way…..
  • 11. Oh, and don’t forget your competitorsDATA too
  • 12. Here are my 4 tips for effectivemanagement of social mediaTIP 1People are talking about your brand whether you like it or not• join the conversationWith an online reputation manager, it’ll save you time andhelp you understand your place in the market With BrandGain’s 2 for 1 offer, there’s never been a better time to join the conversation
  • 13. TIP 2Social media can be used offline• Track all offers including offline offers with a code Ask your customers where they heard about your offer!
  • 14. TIP 3Keep your friends close and your competitors closer• Monitor what people are saying about your competitorsOnline reputation managers should include competitors dataand comparisons
  • 15. TIP 4It’s a Team Effort, Social media management is a group effort• Assign different team members to monitor and respond to reviews by keyword alerts and quality BrandGain gives you the power to segment responsibility with categories and keywords
  • 16. Thank youFor more on,hotel reputation management online,contact me atDavid.Guilfoyle@RateGain.com

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